A Reflection on the Digitization of Classical Rhetoric for Pedagogical Uses

In today's world, the traditional means of the dissemination of knowledge have become replaced by advanced digital platforms. This, alongside the context of the global pandemic that has propelled the usage of technological tools in the classroom, has created a conducive environment for innovative pedagogy. In this paper, a case for the digitization of classical rhetorical texts for pedagogical purposes is presented. To do this, principles of digital rhetoric are brought up followed by various examples of how the digital has been embraced (in the context of the wider principles of digital rhetoric) already in the pedagogical sphere. Finally, a potential proposal for an extension of the present work was put forward. Digitization and technology widely are the norms of our day and age. In viewing these elements from a pedagogical perspective, what can be seen is that there is an enormous opportunity not only in teaching the students that will walk through our doors but in preserving the rhetorical tradition that intrigues and fascinates the larger community of scholarship.

Leveraging the Rhetorical Energies of Machines: COVID-19, Misinformation, and Persuasive Labor

The rampant misinformation amid the COVID-19 pandemic demonstrates an obvious need for persuasion. This article draws on the fields of digital rhetoric and rhetoric of science, technology, and medicine to explore the persuasive threats and opportunities machine communicators pose to public health. As a specific case, Alexa and the machine’s performative similarities to the Oracle at Delphi are tracked alongside the voice-based assistant’s further resonances with the discourses of expert systems to develop an account of the machine’s rhetorical energies. From here, machine communicators are discussed as optimal deliverers of inoculations against misinformation in light of the fact that their performances are attended by rhetorical energies that can enliven persuasions against misinformation.

Deepfaking Keanu: YouTube deepfakes, platform visual effects, and the complexity of reception

On July 14, 2019, a 3-minute 36-second video titled “Keanu Reeves Stops A ROBBERY!” was released on YouTube visual effects (VFX) channel, Corridor. The video’s click-bait title ensured it was quickly shared by users across platforms such as Facebook, Twitter, and Reddit. Comments on the video suggest that the vast majority of viewers categorised it as fiction. What seemed less universally recognised, though, was that the performer in the clip was not Keanu Reeves himself. It was voice actor and stuntman Reuben Langdon, and his face was digitally replaced with that of Reeves, through the use of an AI generated deepfake, an open access application, Faceswap, and compositing in Adobe After Effects. This article uses Corridor’s deepfake Keanu video (hereafter shorted to CDFK) as a case study which allows the fleshing out of an, as yet, under-researched area of deepfakes: the role of framing contexts in shaping how viewers evaluate, categorise, make sense of and discuss these images. This research draws on visual effects scholarship, celebrity studies, cognitive film studies, social media theory, digital rhetoric, and discourse analysis. It is intended to serve as a starting point of a larger study that will eventually map types of online manipulated media creation on a continuum from the professional to the vernacular, across different platforms, and attending to their aesthetic, ethical, cultural and reception dimensions. The focus on context (platform, creator channel, and comments) also reveals the emergence of an industrial and aesthetic category of visual effects, which I call here “platform VFX,” a key term that provides us with more nuanced frames for illuminating and analysing a range of manipulated media practices as VFX software becomes ever more accessible and lends itself to more vernacular uses, such as we see with various face swap apps

Rhetoric Situation of Novel Coronavirus (COVID-19) in Social Media and its Impact on Pedagogy

The current study aimed to explore the rhetoric situation of novel coronavirus (COVID-19) in social media. In this study, the researcher uses the rhetoric situation theory of Bitzer and Toulmin model of argumentation as a theoretical framework. The secondary data were obtained from social media (i.e., Twitter and Facebook from 15th March 2020 to 31st March 2020). Therefore, all the data were based on the current issue of COVID-19. The qualitative approach is used in this study. The findings revealed rhetoric situation led to the construction of the rhetoric message produced in social media. The rhetoric message was the subject of conversation in social media regarding COVID-19, which is produced intentionally to persuade others. Social media is responsible for the rhetorical situation today. However, rhetoric of the current situation in the pandemic COVID-19 cannot be ignored, the role of rhetorical arguments in the digital era, or better known as the digital rhetoric.

Impact of Trump’s Digital Rhetoric on the US Elections: A View from Worldwide Far-Right Populism

A time of turmoil and uncertainty is invading the public sphere. Under the framework of the 2020 US elections, populist leaders around the world supported Trump’s speech on Twitter, sharing a common ideology and language. This study examines which issues (issue frame), and strategies (game frame) framed the messages of populism on Twitter by analyzing the equivalences through Trump’s storytelling and checking the bias of the media in the coverage of the US elections. We selected a sample of tweets (n = 1497) and digital front pages of global newspapers (n = 112) from the date of the Trump/Biden face-to-face debate (29 September 2020) until the Democratic party candidate was proclaimed the winner of the elections by the media (7 November 2020). Using a content analysis method based on triangulation (quantitative and qualitative-discursive), we analyzed the Twitter accounts of five leaders (@realDonalTrump, @MLP_officiel, @matteosalvinimi, @Santi_ABASCAL, and @Jairbolsonaro) and five digital front pages (The New York Times, O Globo, Le Monde, La Repubblica, and El País). The results show that populist politicians reproduced the discourse of fraud and conspiracy typical of Trump’s politics on Twitter. The negative bias of the media was also confirmed, giving prominence to a rhetoric of disinformation that overlaps with the theory of populism.