scholarly journals Сadiz Museum and its Communication Strategy

2021 ◽  
Vol 29 ◽  
pp. 174-195
Author(s):  
Koroleva Alina ◽  
◽  
Smolskaya Elena ◽  
Keyword(s):  
Social Networks ◽  
Information Dissemination ◽  
Methodological Approach ◽  
Communication Strategy ◽  
Participatory Techniques ◽  
Physical Presence ◽  
Definition Of ◽  
Integrated Communications ◽  
The Relationship ◽  
Analysis Of Social Networks

During lockdown 2020, museums reacted by attempting to digitally offer everything that had previously been done in the museum space. The testing of tools and resources, as well as new forms of communication and participatory techniques, leads us to a hybrid museum where virtuality is combined with physical presence. The new reality has intensified the current discussions about the museum as a socio-cultural institution, a new definition of the concept of a museum, about the relationship between entertainment and educational forms of interpretation of heritage. Along with an overview of key research trends and methodological approaches in the field of heritage, the article presents the results of the analysis of social networks of the Museum of Cadiz, based on a methodological approach to planning and evaluating integrated communications - the PESO model, which separates the channels of information dissemination into paid, earned, social and owned. The Cadiz Museum was not chosen as an object of research by chance, since even before the pandemic, its digital communications stood out strongly against the background of other Spanish museums of different levels. It is possible that they managed to achieve this due to the fact that they made their pages on Instagram, Facebook and Twitter not only the showcase of the museum, but also the very entrance to the museum. Social networks for the Museum of Cadiz are the only channel with which he can independently work. The official pages of the Museum of Cadiz, during the pandemic, were analyzed for the period from March 12 (the announcement of the closure of museums) to August 31, using the Russian automated service for analytics of brand communities in social networks, JagaJam. The data is compared with the same period in 2019 (except for Twitter, for which there is no data).

Two Theories of Effective Government

2017 ◽  
Author(s):  
Johannes Lindvall
Keyword(s):  
Political Science ◽  
Political Institutions ◽  
Public Policies ◽  
Methodological Approach ◽  
Decision Makers ◽  
Precise Definition ◽  
Policy Changes ◽  
Political Decision ◽  
Definition Of ◽  
The Relationship

This chapter introduces the problem of “reform capacity” (the ability of political decision-makers to adopt and implement policy changes that benefit society as a whole, by adjusting public policies to changing economic, social, and political circumstances). The chapter also reviews the long-standing discussion in political science about the relationship between political institutions and effective government. Furthermore, the chapter explains why the possibility of compensation matters greatly for the politics of reform; provides a precise definition of the concept of reform capacity; describes the book's general approach to this problem; and discusses the ethics of compensating losers from reform; and presents the book's methodological approach.

scholarly journals Pride and Purpose: reflections on timebanking practice for fostering social networks in wellbeing improvement schemes

2020 ◽  
pp. 1-18
Author(s):  
LEE GREGORY
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Coping Mechanisms ◽  
Alternative Account ◽  
Bridging Social Capital ◽  
Community Initiative ◽  
Critical Account ◽  
And Coping ◽  
The Relationship ◽  
Analysis Of Social Networks

Abstract This paper explores the relationship between social capital and a community initiative known as timebanking. Its purpose is to offer a more critical account of the literature to date, which suggests timebanking generates improved health outcomes because it facilitates bridging social capital. Drawing on Cattell’s (2011) analysis of social networks the paper offers an alternative account. It suggests a more nuanced view of social networks shows the development of different networks by members, resulting from gendered forms of participation. The consequences of this is that whilst different network forms provide sources of pride and coping mechanisms for members, for women they inhabit more diverse networks which offer greater benefits whilst men may still experience some forms of exclusion and isolation through their participation.

scholarly journals Features of promotion services of entertainment enterprises

2020 ◽  
pp. 83-87
Author(s):  
O. V. Shpyrnya ◽  
E. A. Eremina ◽  
M. V. Koreneva
Keyword(s):  
Social Networks ◽  
Customer Service ◽  
Entertainment Industry ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Definition Of ◽  
High Level ◽  
The Relationship ◽  
Potential Customers

The article describes the main features of promoting the services of entertainment industry enterprises. The definition of entertainment services is given, a list of enterprises providing such services is indicated. The relationship between entertainment services and the development of the tourism and hospitality industry is revealed. Various options for promoting the services of entertainment industry enterprises are presented. Attention is paid to the importance of the process of branding the business of entertainment industry enterprises and maintaining a high level of quality of customer service. Particular attention was paid to additional elements of the marketing mix in promoting the services of entertainment industry enterprises. The basic methods of promoting services are examined, with particular emphasis on social networks VKontakte, Odnoklassniki, Instagram, Facebook. The prospects of organizing focus groups in social networks while promoting certain services in the entertainment industry are noted. It is concluded that technologies for promoting services in the entertainment industry contribute to expanding the number of potential customers, forming a group of regular customers, increasing interest from consumers, partners, and more.There is no conflict of interests.

scholarly journals Assessment of the socio-ecological and eco- nomic efficiency of the organization: the essence and methodological approach

2021 ◽  
Vol 7 (3) ◽  
pp. 62-70
Author(s):  
Katerina S. Gruznevich ◽  
Keyword(s):  
Performance Evaluation ◽  
Economic Efficiency ◽  
Methodological Approach ◽  
Key Indicator ◽  
Methodical Approach ◽  
Economic Trends ◽  
Modern Economic ◽  
Definition Of ◽  
The Individual ◽  
The Relationship

The article considers the essence and developed criteria for comparing the definitions of assessment, analysis, performance evaluation, performance analysis, performance evaluation. The author proposes a new approach to the definition of efficiency – socio-ecological-economic, which in contrast to the traditional representation, is consistent with modern economic trends and the global imperative of sustainable development. The author's definition of the category ―assessment of socio- environmental and economic efficiency of the organization was formulated. The methodical approach to the assessment of socio-environmental and economic efficiency of the enterprise based on the factor analysis was developed. For each aspect of efficiency the key indicator was determined. The advantage of the author's approach is the opportunity to establish the relationship between the individual components – to include indicators of the economic aspect in the social and environmental aspects, thereby investigating the relationship between them.

scholarly journals The Quality of the Tribosystem as a Factor of Wear Resistance

2018 ◽  
Vol 7 (4.3) ◽  
pp. 25
Author(s):  
Viktor Vojtov ◽  
Abliatif Biekirov ◽  
Anton Voitov
Keyword(s):  
Thermal Diffusivity ◽  
Friction Coefficient ◽  
Wear Rate ◽  
Methodological Approach ◽  
Experimental Studies ◽  
Operating Conditions ◽  
Quality Value ◽  
Definition Of ◽  
The Relationship

The purpose of this work was to develop a criterion for estimating the quality factor of the tribosystem and to assess its effect on wear rate, friction coefficient and run-in time. The basis of the methodological approach when developing a criterion for the quality of the tribosystem is the parameters that take into account the construction of the tribosystem, the thermal diffusivity of materials and the loading conditions of the tribosystems.The definition of the quality of the tribosystem has been further developed, which, unlike the known one, takes into account the geometric dimensions and kinematic scheme of the tribosystem, the thermal diffusivity of materials and the rate of propagation of deformation in the surface layers of the triboelement materials during their contact interaction. Theoretical and experimental studies established the relationship between the quality value, wear rate and the friction coefficient in the process of running-in. It is shown that the increase in quality helps to reduce the above-mentioned parameters.The relationship between the running-in time and the quality value is established. It is shown that the process of running-in can be controlled. To reduce the running-in time, it is necessary to reduce the sliding speed during the transient process and to increase the tribological properties of the lubricating medium. The presented theoretical and experimental studies allow us to state that the quality of tribosystems Q can be a measure of the potential ability of the tribosystem to adapt (adapt) to operating conditions, providing the maximum resource.  

scholarly journals PR-activity of Ukrainian universities in social networks

2018 ◽  
pp. 4-12
Author(s):  
A. Bakhmetieva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Strategic Planning ◽  
Statistical Data ◽  
Communication Strategy ◽  
Practical Significance ◽  
Informational Support ◽  
Quantitative Characteristics ◽  
Definition Of ◽  
Different Content

Scientific problem. The paper notes that the desire of Ukrainian universities to carry out PR-activities in social media is correlated with the tendencies of PR activity of European and American universities. However, the lack of specialists in digital communications (SMM) within the staff of universities makes it possible to characterize their activity in social media as being carried out without a clear definition of goals and using limited tools. Due to the lack of strategic planning, we observe low communication efficiency of using social media. Novelty. The brand pages of Ukrainian universities in social networks are analyzed, quantitative characteristics and content topics are investigated. Recommendations are developed for improving the efficiency of communication and updating the style of content on the brand pages of universities in social networks. Research methodology. The official accounts of Ukrainian classical and technical universities in social networks (Facebook, YouTube, Twitter and Instagram) are discovered and analyzed the statistics of these pages. Based on the statistical data and the method of observation, brand pages of universities in social networks are defined in which are active and promising for the promotion of the communication strategy of universities, and which social networks have lost popularity among target audiences. In addition, the analysis of the contents of Facebook brand pages is done. The basic statistics is graphically presented in four tables, which allow comparing the PR activity of the universities in social media. Results. For the effectiveness of PR in social media, it is necessary to increase the activity of followers, to distribute different content in the information and comment on the publications. It is proved that the lack of strategic planning of communicative activity in social networks negatively affects the results of both large PR campaigns and the effectiveness of communications for informational support of university activities. The main shortcomings in creating the content of the university's PR services and the main trends in writing messages in the Facebook news are revealed. The practical significance. The detailed study of the PR-practice of the universities makes it possible to develop recommendations for increasing the effectiveness of promote brand pages in social networks.

scholarly journals Information Support System of Enterprise Strategy

2019 ◽  
pp. 185-189
Author(s):  
О. Bogachev ◽  
О. Onofriychuk ◽  
I. Korostova
Keyword(s):  
Social Networks ◽  
Communication Strategy ◽  
Information Support ◽  
Enterprise Strategy ◽  
Development Programs ◽  
Strategic Development ◽  
Digital Platforms ◽  
Communication Processes ◽  
Real Time Information ◽  
Analysis Of Social Networks

With the rise of online digital platforms, an important transformation has taken place in managing the strategic development of an enterprise. Today, information support is a key element to develop a strategy. Business practice proves that one of the most promising areas of research is the analysis of social networks in order to improve communication processes. In the analysis of social networks, four main areas of research are identified: structural, resource, normative and dynamic. The system of information support for the strategy was proposed. The main goal of the proposed system is real-time information support and forecasting of the future state of the external and internal environment. The information obtained contributes to the development of additional enterprise development programs taking into account the particular interests of personnel. Keywords information system, social networks, communication, strategy.

scholarly journals The Role of Social Networks in Emergency Management

2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Emergency Management ◽  
Information Dissemination ◽  
The Social ◽  
The Russian Federation ◽  
Definition Of ◽  
The Impact

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.

scholarly journals TRANSPORT ACCESSIBILITY AS A FACTOR OF TERRITORIAL LOYALTY OF RURAL RESIDENTS OF ALTAI TERRITORY

2020 ◽  
pp. 34-43
Author(s):  
Natalia Victorovna Volkova
Keyword(s):  
Correlation Analysis ◽  
Population Growth ◽  
Natural Population ◽  
Methodological Approach ◽  
Rural Residents ◽  
Rural Districts ◽  
Transport Accessibility ◽  
Definition Of ◽  
The Relationship

The article considers the problems of transport accessibility of peripheral territories, including rural ones. Transport accessibility is positioned by the author as one of the factors of territorial loyalty of the population of these territories. The author provides a methodological approach to assessing the transport accessibility of a territory from the perspective of bus communication between its center and the nearest cities, analyzes the results of assessing transport accessibility of 25 rural districts of the Altai Territory. In addition, the author gives a definition of the phenomenon of territorial loyalty, the measurement of which is proposed to be carried out using two indicators: the coefficients of migration and natural population growth of the territory. The article presents an assessment of the territorial loyalty of the population of the considered regions of the Altai Territory based on statistics from 2017 and 2018. The main conclusions of the article are based on the results of a correlation analysis of the relationship between indicators of transport accessibility and territorial loyalty.

scholarly journals An Approach to 18th Century American Exploration Using Automatic Correspondence Analysis

AWARI ◽  
2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Mario Lucas Kiektik ◽  
Andres Lucas García Fiorini
Keyword(s):  
Social Networks ◽  
Text Mining ◽  
Correspondence Analysis ◽  
18Th Century ◽  
The Face ◽  
The One ◽  
The Relationship ◽  
Analysis Of Social Networks

The relationship between America and Europe has been characterized by asymmetry. Towards the end of the 18th century, in the face of the English boom, the Spanish crown began a series of reforms, including sponsoring scientific expeditions. Among them is the one directed by José Celestino Mutis. This work, which mainly uses text mining techniques and analysis of social networks, addresses the understanding of this exploratory project, its motives, difficulties, and consequences, through the automated study of the epistolary file of the aforementioned scientist during the period 1760- 1808. The results of the processing and interpretation were put in relation to the known antecedents, regarding the author's interests, type of relationships, and resources that he implemented to carry out his project and how this was expressed in the correspondence.

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