Climate Change & Childhood

When I was a child, I was a proud member of the World Wildlife Fund for Nature. I would pore over my issued green wallet and the gleaming silver-gold coins with endangered species imprinted where the Queen’s head should be. Saving the world was a noble goal, and as a young person, I was earnest about it. Today, as a practicing paediatrician, I see it less as a quaint interest than a matter of life and death.

KAJIAN KAMPANYE SOSIAL WORLD WILDLIFE FUND: THE LAST SELFIE

The cases of protecting endangered animals around the world are difficult to solve. Lack of public awareness of the survival of these animals become one of the contributing factors. Given the importance of the survival of these animals, World Wildlife Fund as a global fund-raising agency invitesDanish and turkey advertising agencies to create a social campaign where they invited millennials to donate their money to help the survival of endangered animals and comes up with #LastSelfie. It is social media based campaign using Snapchat which then integrated with other social media. This campaign generated 40,000 tweets in a week and meets donation goal in just three days. This is a descriptive explanative research which itspurpose is to find out whether #LastSelfie campaign through breaking the structure of campaign materials and depict its relationship with the aim of campaign based on copywriting and target audience Engagement Process in social media theory. Through the application of this concept which encompasses various aspects of the campaign, at the end of this writing, the authors concludes that #LastSelfie campaign corresponds to the process sequence of Engagement in social media — consuming, curation, creation, collaboration, through meticulous campaign naming, copywriting strategy, sharing among peers, and collaborative donation to help preserve endangered animals.

Human–Nature Relationships in East Asian Animated Films

Our relationship with nature is complex and exploring this extends beyond academia. Animated films with powerful narratives can connect humans with nature in ways that science cannot. Narratives can be transformative and shape our opinions. Nevertheless, there is little research into non-Western films with strong conservation themes. Hayao Miyazaki is a Japanese filmmaker that is acknowledged as one of the greatest animated filmmakers and master storytellers globally. The themes of environmentalism, feminism and pacifism resonate throughout his films. His underlying message is that humans must strive to live in harmony with nature, whilst presenting us with the socio-cultural complexities of human–nature relationships. I review five of Miyazaki’s films that explore human–nature relationships. One film was released with a special recommendation from the World Wildlife Fund for Nature (WWF) and the other won an Oscar. I explore the lessons that we can learn from these films regarding human–nature relationships, and how to create powerful narratives that resonate with audiences and transcend cultural barriers.

Szillogisztikus struktúrák a vizuális retorikában

Jelen tanulmány több szempontból is rendhagyónak tekinthető. Először is, a dolgozat szerzői kompex retorikát mutatnak be, amely az érveléselmélet három dimenzióját veszi alapul és használja fel érvei keretezéséhez: az érvelés mint produktum (egyfajta termék vagy artefaktum), procedúra (eljárás vagy működés) és processzus (folyamat) megközelítését. Másodszor, a 3P szempontrendszerét ajánlva a szerzők a World Wildlife Fund természetvédelmi civil szervezet 2009-es minimalista reklámkampányának képeire vonatkoztatják, az imágók vizuális retorikai struktúráját, illetve érvelését górcső alá véve. Harmadszor, értekezésük legfeltűnőbb különlegességeként, a szerzőtársak nyilvános vitába bocsátkoznak a képek által bemutatott érvelési szerkezeteket tekintve, és, míg Deli Eszter a WWF képeket vizuális enthümémaként azonosítja, Németh Gabriella ugyanazon képeket mint vizuális retorikai dilemmákat elemzi, annak érdekében, hogy a szerzők rávilágítsanak a képek összetett belső struktúráira és szándékolt hatásának megkérdőjelezhetőségére. The present study may be considered extraordinary in several respects. Firstly, the authors of the thesis present a rhetoric of a complex nature, which is based on the three dimensions of argumentation theory, and which uses them as a framework of its arguments: argumentation as a product (a kind of result or artefact), procedure (a kind of operation) and process (a kind of action) approach. Secondly, the authors examine the images of the 2009 minimalist advertising campaign of the World Wildlife Fund international non-governmental organisation, offering the 3P criteria system for the analysis of the visual rhetorical structure and arguments found in the images. Thirdly, as the most distinctive feature of their dissertation, the authors engage in a public debate relating to the argumentation structures presented by the images, and, while Eszter Deli identifies WWF images as visual enthymemes, Gabriella Németh analyses the same images as visual rhetorical dilemmas in order to highlight the complex internal structures and the rather quetionable intended effects of the advertisements.

Detección de anticuerpos contra el virus de distemper canino en jaguares (Panthera onca) y pumas (Puma concolor) en Madre de Dios, Perú

El objetivo del estudio fue determinar la presencia de anticuerpos contra el virus de distemper canino (vDC) en jaguares (Panthera onca) y pumas (Puma concolor) de vida libre en Madre de Dios. Las 19 muestras (jaguares = 13, pumas= 6) fueron colectadas en la Concesión de Conservación Río Los Amigos (n=2) y la Reserva Nacional Tambopata/ Parque Nacional Bahuaja Sonene (n=17) durante los trabajos de la World Wildlife Fund (WWF) entre 2006 y 2008. La detección de anticuerpos contra el vDC se hizo mediante la prueba de inmunofluorescencia indirecta (IFI) en una dilución de 1:50. Todos los felinos silvestres de vida libre resultaron negativos a anticuerpos contra el vDC. Los resultados indican que estos felinos no estuvieron expuestos al vDC.