scholarly journals KAJIAN KAMPANYE SOSIAL WORLD WILDLIFE FUND: THE LAST SELFIE

2020 ◽  
Vol 3 (2) ◽  
pp. 130-137
Author(s):  
Egie E. Yusadhi ◽  
Alvanov Zpalanzani Mansoor
Keyword(s):  
Social Media ◽  
Public Awareness ◽  
Fund Raising ◽  
Media Theory ◽  
Advertising Agencies ◽  
Contributing Factors ◽  
Audience Engagement ◽  
World Wildlife Fund ◽  
Engagement Process ◽  
Endangered Animals

The cases of protecting endangered animals around the world are difficult to solve. Lack of public awareness of the survival of these animals become one of the contributing factors. Given the importance of the survival of these animals, World Wildlife Fund as a global fund-raising agency invitesDanish and turkey advertising agencies to create a social campaign where they invited millennials to donate their money to help the survival of endangered animals and comes up with #LastSelfie. It is social media based campaign using Snapchat which then integrated with other social media. This campaign generated 40,000 tweets in a week and meets donation goal in just three days. This is a descriptive explanative research which itspurpose is to find out whether #LastSelfie campaign through breaking the structure of campaign materials and depict its relationship with the aim of campaign based on copywriting and target audience Engagement Process in social media theory. Through the application of this concept which encompasses various aspects of the campaign, at the end of this writing, the authors concludes that #LastSelfie campaign corresponds to the process sequence of Engagement in social media — consuming, curation, creation, collaboration, through meticulous campaign naming, copywriting strategy, sharing among peers, and collaborative donation to help preserve endangered animals.

scholarly journals An Overview of the Journey of Stem Cell Based Interventions from Bench to Bedside and the Growing Challenge of Unproven Interventions

2018 ◽  
Vol 3 (4) ◽  
pp. 79
Author(s):  
Fareeha Faizan Ghori ◽  
Mohsin Wahid
Keyword(s):  
Social Media ◽  
Stem Cell ◽  
Patient Information ◽  
Public Awareness ◽  
Clinical Translation ◽  
Marketing Approval ◽  
Contributing Factors ◽  
Information Campaigns ◽  
Patient Information Booklets ◽  
Meta Analyses

<p><strong><em>Background: </em></strong><em>Current researches on Stem Cell Interventions (SCI) are mostly at various stages of clinical translation, and not ripe for immediate marketing. However, there is a global rise in patients opting for unproven SCI from dubious stem cell clinics.</em></p><p><strong><em>Objectives:</em></strong><em> To describes the usual stages of SCI’s clinical translation, factors fuelling the increase in unproven SCI and possible strategies for tackling the situation that have been mentioned in research articles and patient information sources. </em></p><strong><em>Conclusion: </em></strong><em>Stem cell tourism is on the rise. Direct to customer marketing of SCI through websites and social media using emotional narratives, patient testimonials and false claims of benefits, and unrealistically positive portrayal on social media are contributing factors. The situation may be addressed by treating stem cells as medical innovation and speeding up their clinical translation using modifications like expedited, conditional marketing approval. Medical societies can generate meta-analyses and updates for keeping clinicians informed about the latest therapies so they can guide patients. These along with organisations like ALSuntangled, can generate patient information booklets to help patients make informed decisions. Also, Patient Information Campaigns on social media and media’s coverage of increasing SCI related lawsuits can possibly help raise public awareness about unproven SCI. </em>

Hugh Jackman vs. Skin Cancer Awareness Month: Promoting Public Interest in Basal Cell Carcinoma (Preprint)

2020 ◽  
Author(s):  
Trevor Torgerson ◽  
Jennifer Austin ◽  
Jam Khojasteh ◽  
Matt Vassar
Keyword(s):  
Social Media ◽  
Skin Cancer ◽  
Basal Cell Carcinoma ◽  
Cell Carcinoma ◽  
Basal Cell ◽  
Moving Average ◽  
Public Awareness ◽  
Sun Exposure ◽  
Cancer Awareness ◽  
Autoregressive Integrated Moving Average

BACKGROUND Public awareness for BCC is particularly important, as its major risk factors — increased sun exposure and number of sunburns — are largely preventable. OBJECTIVE Determine whether social media posts from celebrities has an affect on public awareness of basal cell carcinoma. METHODS We used Google Trends to investigate whether public awareness for basal cell carcinoma (BCC) increased following social media posts from Hugh Jackman. To forecast the expected search interest for BCC, melanoma and sunscreen in the event that each celebrity had not posted on social media, we used the autoregressive integrated moving average (ARIMA) algorithm. RESULTS We found that social media posts from Hugh Jackman, a well-known actor, increased relative search interest above the expected search interest calculated using an ARIMA forecasting model. CONCLUSIONS Our results also suggest that increasing awareness by Skin Cancer Awareness Month may be less effective for BCC, but a celebrity spokesperson has the potential to increase awareness. BCC is largely preventable, so increasing awareness could lead to a decrease in incidence.

scholarly journals Public Awareness: What Climate Change Scientists Should Consider

2020 ◽  
Vol 12 (20) ◽  
pp. 8369
Author(s):  
Mohammad Rahimi
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Large Scale ◽  
Public Awareness ◽  
Connected Network ◽  
Multi Scale ◽  
Valuable Addition ◽  
Scientific Approach ◽  
Design Solutions ◽  
Mitigate Climate Change

In this Opinion, the importance of public awareness to design solutions to mitigate climate change issues is highlighted. A large-scale acknowledgment of the climate change consequences has great potential to build social momentum. Momentum, in turn, builds motivation and demand, which can be leveraged to develop a multi-scale strategy to tackle the issue. The pursuit of public awareness is a valuable addition to the scientific approach to addressing climate change issues. The Opinion is concluded by providing strategies on how to effectively raise public awareness on climate change-related topics through an integrated, well-connected network of mavens (e.g., scientists) and connectors (e.g., social media influencers).

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

Framing in Health Communication: Identifying the Factors That Influence the Re-posting of Social Media Messages during COVID-19 Outbreaks in China (Preprint)

2021 ◽  
Author(s):  
Jingzhong Xie ◽  
Jun Lai ◽  
Dongying Zhang
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Health Information ◽  
Information Needs ◽  
Information Sources ◽  
Negative Binomial ◽  
Public Awareness ◽  
Public Health Agencies ◽  
Media Messages ◽  
Action Frame

BACKGROUND Social media has become an important tool to implement risk communication in COVID-19 pandemic, and made health information can gain more exposure by re-posting. OBJECTIVE This paper attempts to identify the factors associated with re-posting of social media messages about health information METHODS Content analysis was applied to scrutinize 4396 Weibo posts that were posted by national and provincial public health agencies Weibo accounts and identified features of information sources and information features, and adopted Zero-Inflated Negative Binomial (ZINB) model to analyze the association between these features and the frequency of message being re-posted. RESULTS Results showed that the followers and the governmental level of information sources are correlated with increased message reposting. The information features, such as hashtags#, picture, video, emotional(!), and the usage of severity, reassurance, efficacy and action frame were associated with increased message reposting behaviors, while hyperlink and usage of uncertainty frame correlated with reduced message reposting behaviors. CONCLUSIONS The features of health information sources, structures , style and content should be paid close attention by health organizations and medical professionals to satisfy the public’s information needs and preferences, promote the public's health engagement. Suitable information systems designing, and health communication strategies making during different stages of the pandemic may improve public awareness of the COVID-19, alleviate negative emotions, promote preventive measures to curb the spread of the virus.

scholarly journals The Impact of Social Media on Human Resource Management Scope Activities in Al-Futtaim and Al-Etihad Group UAE

2018 ◽  
Vol 11 (12) ◽  
pp. 145
Author(s):  
Asaad Ali Karam ◽  
Abdelkarim Fuad Kitana
Keyword(s):  
Social Media ◽  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Design Methodology ◽  
Public Awareness ◽  
Structural Models ◽  
Service Network ◽  
Group Design ◽  
The Impact

Purpose: Social media (SM) has gotten developing consideration over the most recent couple of years due to public awareness, a new age of organization, knowledge, and technology reasons, the requirement of SM has increased. The present research concentrates on two companies; namely Al-Futtaim and Al-Etihad group. Design/methodology: The study has identified various contextual relationships to the identified SM. Therefore, structural models of SM for implement human resource management scope activities (HRMSA). The finding presented that the companies with a larger service network is more affected by SM than the newly established company in HRMSA. Furthermore, the study indicated a positive and high relationship. Reasonable ramifications: Obvious comprehension of these variables will assist associations to organize better and deal with their assets in a productive and powerful way. Uniqueness: Contribute to study was identifying the HRMSA to implement SM platforms in (UAE) companies; Moreover, SM has opened a new avenue for HRMSA.

scholarly journals Dakwah Melalui Youtube: Tantangan Da’i di Era Digital

2018 ◽  
Vol 8 (2) ◽  
pp. 341-357
Author(s):  
Mutrofin Mutrofin
Keyword(s):  
Social Media ◽  
Media Theory ◽  
Technological Developments ◽  
The Times

This paper discusses da'wah (proselytising) through social media. The prevailing method of da'wah used by da'i currently is considered to still tend to be traditional and monotonous. As a result, the message delivered to mad'u was not well conveyed. This is certainly a challenge that must be answered so that the message can be well received by audiences. Therefore, the method of da'wah should be formulated in accordance with the demands of the times and technological developments is required nowadays. Social media is one tool that is suitable for preaching in the current era of modernization. By using YouTube propaganda material can be easily accepted among the wider community. Using Anthony Mayfield's social media theory, preaching through social media is at least able to answer the challenge

scholarly journals Persona in Social Media: A Case Study on Baim Paula Youtube Channel

2021 ◽  
Vol 21 (2) ◽  
pp. 242-251
Author(s):  
Aidatul Chusna
Keyword(s):  
Social Media ◽  
Daily Activities ◽  
Advertising Agencies ◽  
Self Image ◽  
Textual Approach

Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity.  This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructing self-image through social media. Videos from Baim Paula youtube channel are selected as the main data of the analysis, considering Baim Wong’s success as celebrity and content creator. Using textual approach, the vidoes created and shared are analized as a cultural text which demonstrates celebrities’ self-representation in social media. The result shows that Baim Wong performs various self- images through his videos contents. His prank videos indirectly indicate authenticity and honesty entitled to Baim Wong’s image, as a strategy to create closeness to his fans. He also construcs an altruistic persona by giving presents and/or money to his pranked targets. Another self-representation is seen in videos about his daily activities with family and friends. Through these videos, Baim Wong constructs his image as a family man. The persona performed in social media has successfully attracted more fans/ subscribers and enhanced his fame. Subsequently, it generates profit not only from his YouTube channel, but also from advertising agencies and TV stations that hire him.

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