Craft Beer Tourism in Thailand

The craft beer movement and craft beer tourism are a new global phenomenon that has reached various parts of the world. However, the literature on craft beer tourism mostly focuses on traditional origins of craft beer in Western countries—the US, Australia, and European countries. This research note illustrates how a study of the Thai craft beer movement and craft beer tourism could contribute to the existing body of knowledge. The consumption of non-Western people in non-Western places has been underrepresented in the literature of food and beverage tourism. The craft beer movement has spread to Thailand via urban middle-class Thais who brought the passion for and knowledge of home brewing from the West to Thailand. Brewing lessons, brewery visits, and craft beer events/ festivals have functioned as community building activities for Thai craft beer enthusiasts as well as the main craft beer distribution channel. Craft beer consumption continues to grow despite the Thai alcoholic production law that prohibits home brewing. For future studies, different craft beer tourism activities in Thailand should be analyzed for 1) the adoption of the experience economy framework, 2) the formation of the consumption community, 3) the roles of various stakeholders who differentially contribute to and benefit from craft beer tourism activities, and 4) the role of foreign tourists in the development of craft beer tourism in Thailand.

Social media influencers and transgressive celebrity endorsement in consumption community contexts

Purpose This paper aims to elucidate instances whereby celebrity endorsements by social media influencers (SMIs) embedded within online consumption communities are perceived as transgressive by their fellow community members. In doing so, this study provides insights into the new challenges and considerations that such community contexts present for celebrity endorsement. Design/methodology/approach The research team conducted a longitudinal, netnographic study of the YouTube beauty community, involving an initial phase of netnographic immersion followed by an investigative netnography that examined community members’ response to celebrity endorsements by 12 SMIs within the community. Findings This study identifies five recurring celebrity endorsement transgressions, each violating an established moral responsibility within the community. The paper explores how community members attribute responsibility for transgressive endorsements and identifies consequences for both the SMI and the endorsed brand. Research limitations/implications This study focused on a single consumption community, developing a deep understanding of the distinct moral responsibilities that shape the reception of celebrity endorsements within this context. Practical implications The paper presents managerial recommendations that will aid both SMIs and brands in implementing celebrity endorsements that avoid communal perceptions of transgression. Originality/value The analysis extends prior study on celebrity endorsement by SMIs by explaining when and why SMI endorsements are likely to be perceived as transgressive by the community and providing new insights into community member responses to transgressive SMI endorsements. It also extends wider theories of celebrity endorsement by highlighting the influence of consumption community contexts upon endorsement reception and examining consumer responses to celebrity endorsements perceived as transgressive in and of themselves.

Close knit: using consumption communities to overcome loneliness

Purpose This paper aims to highlight the role of consumption communities as a self-help support group to ameliorate loneliness. The authors suggest that the self-help element of consumption communities has been overlooked because of a focus on communities pursuing hegemonic masculinity. Instead, the authors focus on a female-led and – dominated consumption community. Design/methodology/approach A longitudinal ethnography was undertaken with the aim of understanding consumer behaviour in a “hyper-feminine” environment. Participant observation, depth interviews and netnography were carried out over five years within the Knitting community, focussing on an Irish Stitch ‘n’ Bitch group. Findings A dimension of consumption communities has been overlooked in the extant literature; this female-led and -dominated community functions as a self-help support group used as a “treatment” for loneliness. It also demonstrates all the characteristics of a support group. Research limitations/implications This study offers a framework with which new studies of community consumption can be examined or existing studies can be re-examined, through rather than cases of loneliness and self-help support groups. Practical implications Marketers have an opportunity to build supportive consumption communities that provide a safe space for support where commerce and brand-building can also occur. Groups aimed at ameliorating loneliness may wish to consider integration of the consumption community model. Originality/value Calls have been made for a reconceptualisation of consumption communities as current typologies seem inadequate. This paper responds with a critical examination through the lens of the self-help support group, while also taking steps towards resolving the gender imbalance in the consumption community literature. The paper explores loneliness, a previously underexamined motivator for consumption community membership.

KEPEKAAN KOMUNITAS : SEBUAH STUDI PENJAJAKAN TERHADAP KONSUMEN JASA KEUANGAN DI AMERIKA

<p align="center"><strong>Abstrak</strong></p><p><strong> </strong></p><p>Tujuan penelitian ini adalah untuk mengembangkan dan menguji kepekaan skala pengukuran komunitas konsumsi. Konsep yang diuji dalam studi <em>eksploratory</em> dalam konteks persepsi pelanggan (<em>custemer</em>) perusahaan jasa fiancial. Desain/metode/pendekatan riset ini menjelaskan mengenai pemasaran, perbankan, psikologi dan literatur kebijakan publik. Kepekaan skala komunitas konsumsi diuji untuk menentukan validitas <em>exploratory</em> dan analisis faktor konfirmatory. Analisis reliabilitas skala juga dilakukan. Temuan, hasilnya merupakan konstruksi <em>second-order</em> dari konstruksi <em>first-order,</em> persahabatan (<em>camaraderie)</em>, dan kumunalitas, serta modal sosial. Konstruksi ini menjadi alat ukur dari kuatnya persepsi konsumen terhadap komunitas konsumsi. Bukti lain dari nilai praktisnya ditunjukkan dalam 4 (empat) temuan. Pertama, dukungan parsial ditemukan bahwa laki-laki akan merasa kepekaan yang lebih besar terhadap komunitas ketimbang wanita. Kedua, terdapat hubungan positif antara usia dengan kepekaan yang dirasakan dari suatu komunitas. Ketiga, tidak ada hubungan nyata yang ditemukan antara berbagai bentuk lembaga-lembaga keuangan dan kepekaan pelanggan terhadap komunitas komsumsi. Keempat, temuan yang sama diperoleh dari hubungan antara kepekaan dengan komunitas debgan variabel usia lanjut (<em>longevity),</em> dan Kelima, riset ini juga mendokumentasikam keterbatasan terhadap kepekaan konstruksi komunitas konsumsi karena naturalitas <em>exploratory</em> dari upaya riset ini. Orisinalitas/nilai–skala yang diformulasikan dalam riset ini adalah yang pertama untuk mengukur kepekaan komunitas antar pelanggan (<em>customer)</em> lembaga-lembaga keuangan.</p><p> </p><p><strong>Kata kunci</strong> : konsumsi, tingkah laku konsumen, lembaga–lembaga keuangan, bentuk tulisan–tulisan penelitian</p><p> </p><p align="center"><strong><em>Abstract</em></strong></p><p> </p><p><em>The purpose of this study is to develop and test the sensitivity of the measurement scale of the consumption community. The concept is tested in exploratory studies in the context of customer perception (custemer) of fiancial service companies. The design / method / research approach explains the marketing, banking, psychology and public policy literature. The scale of the consumption community scale is tested to determine exploratory validity and confirmatory factor analysis. Scale reliability analysis was also carried out. The findings, the result is the second-order construction of first-order construction, camaraderie, and cumulality, as well as social capital. This construction becomes a measure of the strong perception of consumers of the consumption community. Other evidence of its practical value is shown in 4 (four) findings. First, partial support was found that men would feel a greater sensitivity to the community than women. Second, there is a positive relationship between age and the perceived sensitivity of a community. Third, no real connection was found between various forms of financial institutions and customer sensitivity to the consumer community. Fourth, the same findings were obtained from the relationship between sensitivity and the longevity variable, and the Fifth, this research also documented limitations to the sensitivity of the consumption community construction due to exploratory naturality of the research effort.</em><em> </em><em>Originality/value-the scale formulated in this research is the first to measure the sensitivity of the community among customers of financial institutions.</em></p><p><em> </em></p><p><strong><em>Keywords</em></strong><em>:</em><em> </em><em>consumption, consumer behavior, financial institutions,form of research writings</em></p><p> </p>

Pendampingan Standarisasi Guru Taman Pendidikan Al-Qur`an Melalui Pelatihan Metode Tilawati Berbasis Aset

A teacher of the Qur'an Education is required to determine the right method of learning the Qur'an. In addition, it takes skill and skill that is standard in implementing Qur'anic learning. Therefore, it is necessary to mentoring the standardization of Qur'anic learning through training, among other trainings in Tilawati method. This mentoring is done by the asset approach in the framework of Asset-based-Community Development (ABCD). Performance Achievement in this mentoring is the empowerment of religious leaders and society in providing accommodation and consumption. Community assets were successfully empowered to support the program's success.

Beyond the Ideological Siege: A Critical Reading of Bradbury's Fahrenheit 451

The current paper is set to investigate the clash of ideologies and culturesas encoded in the American novel Fahrenheit 451 by Ray Bradbury. This qualitative study aims at analysing the narrative text, from Marxist perspective and Foucault’s views on power and knowledge. It is hypothesized that knowledge and anti-knowledge reshape the clash of cultures in human communities. The objectives of this research paper are to investigate the clash of ideologies or, more specifically, the clash of epistemic systems in a dystopian society, as well as to unmask the games played by the political powers to annihilate human awareness and identity to convince the community to practice the culture of bourgeoisie. As a mass consumption community, this anti-intellectual ideology results in the sterility of life. One finding of the study is that the cultural shock experience by, Montag, the protagonist enables him to resist and break the ideological siege which is imposed by power. He became the modern hero of the culture who joined the elite or the sophisticated culture experiences by the Book people or the renegade intellectuals who believe in the progress of mankind through the sophisticated philosophy of loving and reading books.

Networked political brands: consumption, community and political expression in contemporary brand culture

This article synthesises theory from the fields of marketing and communication to understand how the practices and outcomes of branding have evolved into systems of symbolic expression and community building. Through an exploration of parallel theoretical models of branding and mass communication, we posit a new theory of ‘networked branding’ that better takes into account how communicative power is distributed within a brand culture that is heavily mediated by networked communication technologies. Applying this theory of networked branding to the realm of politics we explore the ambivalent outcomes of branding in relation to capitalism and civic culture. Through an interrogation of two examples of networked branding from the political realm – the successful presidential campaign and subsequent administration of Donald Trump and the co-optation of the National Park Service’s brand by activists rallying against the Trump administration – this article explores how branding is utilised within politics as a platform for communication and social organisation. Drawing on the affective, interactive and social dynamics of modern mediatised branding, we interrogate the powers and limitations of consumer agency in contemporary brand culture.

MNEs and human rights: from responsibilities to rights to governance

Purpose This paper aims to explore the links between multinational enterprises (MNEs) and human rights abuses and review the development of international business (IB) and human rights initiatives. Arguing that the focus of the business and human rights debate has shifted from responsibility to rights, and subsequently to governance, it proposes a framework for analysing IB and human rights governance issues in the context of social value creation. Design/methodology/approach The paper develops a framework for analysing business and human rights governance with respect to the business and human rights field and four business and human rights subfields (labour, consumption, community and environment). Findings The analytical framework is organised around the relationships between human rights duty-bearers (companies) and human rights-holders (e.g., employees, consumers). It emphasises the role of actors and their interests, the relationships between actors, the objectives of these relationships and the role of governance mechanisms and structures, which, for a particular human rights subfield, define the IB and human rights governance system. Originality/value The analytical framework can be used by IB researchers, practitioners and public policymakers to describe, analyse, discuss and address business and human rights issues and challenges. It can be used for comparing and evaluating characteristics and properties of alternative institutional arrangements in the field of business and human rights. Furthermore, it can be used to support the design corporate non-market strategies as well as public policies.