Craft Beer Tourism in Thailand

2021 ◽  
Vol 26 (2) ◽  
pp. 237-239
Author(s):  
Rangson Chirakranont ◽  
Sirijit Sunanta
Keyword(s):  
Distribution Channel ◽  
Experience Economy ◽  
Craft Beer ◽  
Beer Consumption ◽  
Body Of Knowledge ◽  
The Us ◽  
Food And Beverage ◽  
Beer Tourism ◽  
Building Activities ◽  
Consumption Community

The craft beer movement and craft beer tourism are a new global phenomenon that has reached various parts of the world. However, the literature on craft beer tourism mostly focuses on traditional origins of craft beer in Western countries—the US, Australia, and European countries. This research note illustrates how a study of the Thai craft beer movement and craft beer tourism could contribute to the existing body of knowledge. The consumption of non-Western people in non-Western places has been underrepresented in the literature of food and beverage tourism. The craft beer movement has spread to Thailand via urban middle-class Thais who brought the passion for and knowledge of home brewing from the West to Thailand. Brewing lessons, brewery visits, and craft beer events/ festivals have functioned as community building activities for Thai craft beer enthusiasts as well as the main craft beer distribution channel. Craft beer consumption continues to grow despite the Thai alcoholic production law that prohibits home brewing. For future studies, different craft beer tourism activities in Thailand should be analyzed for 1) the adoption of the experience economy framework, 2) the formation of the consumption community, 3) the roles of various stakeholders who differentially contribute to and benefit from craft beer tourism activities, and 4) the role of foreign tourists in the development of craft beer tourism in Thailand.

scholarly journals Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context

2021 ◽  
Vol 13 (18) ◽  
pp. 10448
Author(s):  
Rangson Chirakranont ◽  
Sirijit Sunanta
Keyword(s):  
Qualitative Research ◽  
Sustainable Development ◽  
Destination Marketing ◽  
Experience Economy ◽  
Four Dimensions ◽  
Craft Beer ◽  
Qualitative Research Design ◽  
Strategic Approach ◽  
Beer Tourism

With Thailand as a context, this study explores the applications of Pine and Gilmore’s experience economy framework in two forms of craft beer tourism, namely brewpubs and festivals. A three-pronged qualitative research design is used wherein data was collected through observations, interviews (n = 26), and netnography (n = 203). The findings revealed that both forms of craft beer tourism implement four dimensions of the experience economy in different measures. Esthetic and escapist dimensions benefit from natural, scenic settings and a man-made environment. In addition, they advance the framework by proposing the dimension of entrepreneurship, which orchestrates the entertainment and education elements that enhance tourists’ experiences. The application of the experience economy framework is a useful strategic approach for craft beer tourism which can be applied in niche or special interest tourism, while also providing a significant influence on destination marketing and sustainable development.

scholarly journals Strengths, innovation, and opportunities in a burgeoning industry: an exploratory study

2018 ◽  
Vol 30 (2) ◽  
pp. 276-296
Author(s):  
Abel Duarte Alonso ◽  
Nikolaos Sakellarios ◽  
Nevil Alexander ◽  
Seamus O’Brien
Keyword(s):  
Theory Of The Firm ◽  
Quality Improvements ◽  
Brewing Industry ◽  
Theoretical Frameworks ◽  
Online Questionnaire ◽  
Content Type ◽  
Craft Beer ◽  
The Us ◽  
Small Craft ◽  
Beer Tourism

Purpose The purpose of this paper is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a framework based on the resourced-based theory of the firm and the theory of innovation. The areas investigated include participants’ perceived strengths of their craft brewery, involvement in innovative practices, opportunities for the craft brewing firm, and potential differences related to these areas based on the demographic characteristics of participants and their breweries. Design/methodology/approach Given its growing significance and economic contribution, the US craft brewery industry was chosen for this study. An online questionnaire was designed to gather data from craft brewery operators across the nation. Findings Product and service quality, knowledge, reputation, and expertise were revealed as key strengths, while creating new recipes and using social media tools were the most considered ways of innovating. Furthermore, opportunities were perceived through craft beer tourism, increased consumption, and quality improvements. Statistically significant differences emerged, particularly based on production levels, staff numbers, and involvement/no involvement in exports. Various associations between the findings and the adopted theoretical frameworks were revealed. Originality/value In terms of originality, the proposed refinement based on the adopted theoretical frameworks and findings facilitates understanding of the significance of resources and innovation, particularly for firms operating in a growing industry. Regarding value, the findings have important implications for the industry, for instance, in the marketing of craft brewing, as well as in the development of new craft brewing products.

scholarly journals THE PROBLEMS OF STRATEGY DEVELOPMENT FOR THE CRAFTING OPERATORS (CASE OF BREWING OF UKRAINE)

2019 ◽  
pp. 124-129
Author(s):  
H. Shvindina ◽  
V. Stryha ◽  
Ye. Lapin
Keyword(s):  
Development Strategy ◽  
Local Governments ◽  
Real Income ◽  
Strategy Development ◽  
Strategy Of Development ◽  
Craft Beer ◽  
Beer Consumption ◽  
The Usa ◽  
Reactive Strategy ◽  
Beer Tourism

The article deals with the set of factors that influence the brewing industry of Ukraine, the interrelations between the crafting industry and mass production, in particular. The beer tourism can be the source of the development of the country and a region. In the USA and the countries of EU craft beer production is growing and became attractive for the investors, however, in Ukraine, this sector is under threat of elimination. Due to regulating acts that was recently performed, huge competition with big corporations and decrease of real income of population small crafters have a challenge to keep on functioning. The culture of beer consumption is another problem in Ukraine while in the Chez Republic or Belgium beer crafting is a respectful business supported by the local governments. One more tendency that can be promising in terms of beer crafting production development is increasing of non-alcoholic beer consumption. The market has a big potential to grow, and it can be a strategic window for local producers. In the paper, the social, economic factors are analyzed in order to develop the strategy. Among the main factors the lost of production capacities in the East played a significant role, the market interactions with Russian Federation were canceled, and new partners search took place. Moreover, the legislation has been changed several times for the rest years, and one of the most significant changes were licensing and promotion policy changes. Under these conditions, the mini-makers including beer crafters have to re-group their market strategies and market activities. The modern tendencies and possible pathways are performed, the authors offered the propositions about the strategy of the development. Authors suggested that two main trajectories exist for the beer crafters: a reactive strategy and a proactive strategy. And if a proactive strategy is chosen to be implemented, this scenario can be accomplished through Bartlett-Ghoshal Strategies Framework. Multidomestic strategy can be a response to market changes, and strategic windows that opened in 2018 (legislations changes). Keywords: crafting, brewing, development, strategy of development.

scholarly journals Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism

2021 ◽  
Vol 13 (16) ◽  
pp. 8730
Author(s):  
Tamara Gajić ◽  
Jovanka Popov Raljić ◽  
Ivana Blešić ◽  
Milica Aleksić ◽  
Dragan Vukolić ◽  
...  
Keyword(s):  
Healthy Lifestyle ◽  
Sustainable Tourism ◽  
Alcoholic Beverage ◽  
Binary Logistic Regression ◽  
Total Sample ◽  
Alcoholic Beverages ◽  
Sustainable Tourism Development ◽  
Craft Beer ◽  
Leading Role ◽  
Beer Tourism

Beer may not be the oldest alcoholic beverage, but it is definitely among the most popular alcoholic beverages in Serbia today. The authors conducted a survey in 2019, during three major beer festivals, on a total sample of 542 festival visitors. The authors set the goal of the research: sensory preferences, habits, knowledge of the beer production process and a healthy lifestyle influence the choice of beer type, in respondents older than 18 years. Further, the goal was to investigate the extent to which craft tourism can be developed in Serbia, and to be an aid in sustainable tourism development. SPSS software, version 26.00, was used for data processing. Descriptive statistical analysis determined the average values for all items from the given research groups. The authors considered that, for determining the group of factors, which may have the strongest predictor power in predicting beer choice, the best results can be given by Binary Logistic Regression. The logarithm of chances, chances and probabilities has also been determined whether in some future period all festival visitors over the age of 18 will be chosen for craft beer instead of factory beer. The obtained results show that visitors mainly consume craft beer, and that sensory tendencies play a leading role in preserving and creating quality, as well as attracting regular consumers and visitors to craft tourism. The importance of the research is undoubtedly seen in resolving the existing doubts about the quality of beer and creating a craft tourist market in Serbia. In addition, the research can improve the measures around the creation of a recognizable identity of the Serbian beer festival, on the wider tourist market.

Identification and assessment of the unionization factors of the US electrical construction trade

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hisham Said ◽  
Aishwarya Mali ◽  
Ajay Deshmukh
Keyword(s):  
Union Membership ◽  
Trade Unions ◽  
The United States ◽  
Content Type ◽  
Body Of Knowledge ◽  
The Us ◽  
Share Data ◽  
Trend Data ◽  
Industrial Projects ◽  
Practice Knowledge

PurposeConstruction trade unions have been a vital force in improving the job standards and wellbeing of trade workers. However, the union membership in the construction industry has dropped by half between 1983 and 2017. The objective of this study is to identify and assess the controlling factors of construction electrical trade unionization in the United States.Design/methodology/approachThe study involved four main steps. Literature review and industry townhall meetings were conducted to identify the electrical trade unionization factors. A new unionization trend metric was developed using available union market share data to quantify the growth and decline of local unions. Mixed-mode surveying was used to collect questionnaire and interview data on the unionization factors in different local units of the electrical trade union. Finally, the survey data from the questionnaire and interviews were merged and their correlation with the unionization trend data was assessed.FindingsThe study found that the unionization of this specialty trade is dependent on increasing the crew ratio, expanding the non-apprenticeship union membership program, organizing larger contractors, and continuing the union focus on public and heavy industrial projects.Originality/valueThe study contributes to the construction management body of knowledge by providing a data-driven industry-wide assessment of the factors that affect electrical construction unionization. The study advances the understanding of construction trade unions by narrowing the theory-practice knowledge gap, illustrating the use of macro quantitative empirical research methods, and developing a new unionization trend metric.

scholarly journals Correlation between beer consumption per capita and number of active breweries in the selected European countries

2021 ◽  
Vol 129 ◽  
pp. 02019
Author(s):  
Xénia Szarková ◽  
Radovan Savov
Keyword(s):  
Value Added ◽  
European Countries ◽  
Alcoholic Beverages ◽  
Brewing Industry ◽  
Non Profit ◽  
Craft Beer ◽  
Beer Consumption ◽  
Beer Industry ◽  
Scientific Papers ◽  
Per Capita

Research background: Craft beer is becoming one of the most popular alcoholic beverages globally, during the last decade. Additionally, industrial beer producers started to offer some special craft beer types that prove the rising demand for differentiated beer products. Purpose of the article: Since one of our common fields of interest is the development of the brewing industry, we intended to provide an overview of a recent trend in this sector, which is the expansion of craft breweries. As the data reveals, this trend has been present in various European countries, as well. Therefore, the purpose of this paper is to show that the trend of craft brewing is present in countries with strong brewing history such as Belgium, the Czech Republic, or Germany, and in those countries which are not considered as typical beer producers because of their location and culture. Methods: The information provided in this paper was retrieved mainly from scientific papers that focus on the brewing industry and the craft beer revolution. To be able to offer transparent and understandable results, we retrieved data from the reports of Brewers of Europe, which is a European non-profit association. Therefore, the research methods used are the comparison of quantitative data and correlation. Findings & Value added: The paper provides an overview of the expanding craft beer industry in the selected European countries and how strong the relation between beer consumption per capita (l) and number of active breweries is.

scholarly journals Ingredients of Sustainable CEO Behaviour: Theory and Practice

2019 ◽  
Vol 11 (7) ◽  
pp. 1950 ◽  
Author(s):  
Gianpaolo Abatecola ◽  
Matteo Cristofaro
Keyword(s):  
Corporate Sustainability ◽  
Research Area ◽  
Theory And Practice ◽  
Personality Profiles ◽  
Body Of Knowledge ◽  
Starting Point ◽  
The Us ◽  
Bill Gates ◽  
Superstar Ceos ◽  
Ceo Attributes

What CEO attributes can improve corporate sustainability? In this regard, what do superstar CEOs, e.g., Mark Zuckerberg, Jeff Bezos, Elon Musk, and Bill Gates, have in common? Also, did the personalities of Jeffrey Skilling and Kenneth Lay contribute to the crack in the US Enron Corporation early in this century? Why, as far as presidential elections are concerned, are some countries, more than others, more likely to vote for seemingly narcissistic politicians? In our practice-oriented review article, we aim to contribute to shedding new light on the challenging evidence continuously evolving around CEOs, in general, and around their effect on corporate sustainability, in particular. Two distinctive features represent the main “so-what” value of our work. First, each of the CEO attributes which we sequentially focus on (i.e., power, personality, profiles, and effect) is, at the beginning, not only separately considered but also associated with many recent examples from business life and from the “CEO world” at an international level. Second, from our analysis, we then derive a conceptual framework which, combining all these attributes into a unique body of knowledge, could be used as a potential starting point for future investigations in this challenging research area regarding the CEO/sustainability relationship. In this regard, we believe understanding how all the analysed attributes coevolve will represent a pivotal question to address if we want to enhance the scientific and practical understanding of CEO (sustainable) behaviour.

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