The Dyadic Health Influence Model

Relationship partners affect one another’s health outcomes through their health behaviors, yet how this occurs is not well understood. To fill this gap, we present the Dyadic Health Influence Model (DHIM). The DHIM identifies three routes through which a person (the agent) can impact the health beliefs and behavior of their partner (the target). An agent may (a) model health behaviors and shape the shared environment, (b) enact behaviors that promote their relationship, and/or (c) employ strategies to intentionally influence the target’s health behavior. A central premise of the DHIM is that agents act based on their beliefs about their partner’s health and their relationship. In turn, their actions have consequences not only for targets’ health behavior but also for their relationship. We review theoretical and empirical research that provides initial support for the routes and offer testable predictions at the intersection of health behavior change research and relationship science.

Perceptions of Partner Affect Mediate Affect Contagion in Older Couples' Daily Life: An Experience-Sampling Study

Intimate relationship partners dynamically covary in their affective states. One mechanism through which intimate relationship partners experience and shape each other’s affective states is affect contagion, i.e., the spread of affective states from one person to another. The degree to which social-cognitive processes are involved in affect contagion in daily life remains unclear. The majority of older adults live together with a spouse/partner, and intimate relationships are one of the most important social contexts in their daily lives. Expanding on previous research, we focused on contagion of positive and negative affect between older relationship partners, and examined whether processes of affect contagion were mediated by perceptions of partner affect, i.e., how individuals thought their partners felt at previous moments. We used data from an experience sampling study with 152 older heterosexual couples (304 participants; 65+ years old) who reported on their positive and negative affect, perceptions of their partner’s positive and negative affect, and presence or absence of partners 6 times a day for 14 days. Dyadic multilevel mediation models were used to evaluate our hypotheses. We observed strong evidence that processes of positive affect contagion between partners were mediated by perceptions of partner’s affective states. Negative affect contagion was directed from men to women, but not vice versa, and mediated by perceptions of partner’s affective states. Partner presence was unrelated to processes of affect contagion. Our findings help identify underlying mechanisms of affect contagion and support the notion that perceptions of close others’ emotions might shape our own feelings.

The Development and Maintenance of Customer Relationships through Communication: a Consumer Perspective

<p>Consumers increasingly control their relationships with brands, including how and with whom they choose to communicate. Bringing together elements of relationship marketing and brand theory, this research examines the process by which consumers form brand relationships. Results highlight the influence of advertising and social networking upon relationships, and confirm that a consumer’s connection with a brand impacts brand performance. In doing so the manner in which customer relationships are developed and maintained from a consumer perspective is identified, as well as the benefits of relationships for brand owners. This thesis focuses on customer relationships from a consumer perspective. Specifically, it examines the process by which individual consumers build and maintain relationships with brands through communication. Bringing together elements of relationship marketing and branding theory, the underlying purpose is to identify key factors influencing a consumer’s perceived relationship with a brand and determine their measurement. The literature suggests that individual consumers form a connection with brands, seeing them as relationship partners (Fournier, 1998). They do so to varying extents, depending on the brand. The relevance of a brand to a consumer, therefore, extends further than brand image or the signals associated with a brand. Relationships between consumers and brands involve an emotional connection. A consumer’s perceived connection with a brand then influences the manner in which they behave regarding that brand ...</p>

The Development and Maintenance of Customer Relationships through Communication: a Consumer Perspective

<p>Consumers increasingly control their relationships with brands, including how and with whom they choose to communicate. Bringing together elements of relationship marketing and brand theory, this research examines the process by which consumers form brand relationships. Results highlight the influence of advertising and social networking upon relationships, and confirm that a consumer’s connection with a brand impacts brand performance. In doing so the manner in which customer relationships are developed and maintained from a consumer perspective is identified, as well as the benefits of relationships for brand owners. This thesis focuses on customer relationships from a consumer perspective. Specifically, it examines the process by which individual consumers build and maintain relationships with brands through communication. Bringing together elements of relationship marketing and branding theory, the underlying purpose is to identify key factors influencing a consumer’s perceived relationship with a brand and determine their measurement. The literature suggests that individual consumers form a connection with brands, seeing them as relationship partners (Fournier, 1998). They do so to varying extents, depending on the brand. The relevance of a brand to a consumer, therefore, extends further than brand image or the signals associated with a brand. Relationships between consumers and brands involve an emotional connection. A consumer’s perceived connection with a brand then influences the manner in which they behave regarding that brand ...</p>

Lifting the Bar: A Relationship-Orienting Intervention Reduces Recidivism Among Children Reentering School From Juvenile Detention

When children return to school from juvenile detention, they face a severe stigma. We developed a procedure to orient educators and students toward each other as positive relationship partners during this period. In Study 1, through a structured exercise, students reentering school powerfully articulated to an educator of their choosing their prosocial hopes for school as well as challenges they faced. In a preliminary field trial ( N = 47), presenting this self-introduction to this educator in a one-page letter via a third-party requesting the educator’s help reduced recidivism to juvenile detention through the next semester from 69% to 29%. In Study 2 (preregistered), the letter led experienced teachers ( N = 349) to express greater commitment to, anticipate more success for, and feel more love and respect for a student beginning their reentry into school, potentially initiating a better trajectory. The results suggest how relationship-orienting procedures may sideline bias and make school more supportive for students facing stigma.

The Influence of Socio-Ecological Networks on Willingness to Communicate in English for Japanese People

This study investigates the effect of socio-ecological networks on the willingness to communicate (WTC) in English among Japanese people. Previous studies have shown that relational mobility (socio-ecological factor), which is defined as the availability of opportunities to choose new relationship partners, positively affects the WTC in English for Japanese people. However, the network structure of the variables of relational mobility and its effects have not been revealed yet. The present study conducted network analysis with 474 Japanese university students and found the two clusters that correspond to the dimensions of relational mobility in the partial correlation network. Three variables regarding opportunities to meet new people and leave current relationships positively affected the WTC in English; one had a negative effect. Centrality indices, such as nodes strength, betweenness, and closeness, revealed the centrality of several variables in the network. Bootstrapping methods showed the trustworthiness of the estimated network structure and centrality indices as well as edges and variables whose effects differed significantly from that of others. Contrary to the regression analysis results, the network analysis findings can help us understand the in-depth effect of relational mobility on the WTC in a second language, which will prove useful for intervention studies.

Other-serving double standards: People show moral hypercrisy in close relationships

Extending research on self-serving double moral standards (hypocrisy), we examine the reverse pattern of other-serving hypercrisy toward close relationship partners. In three studies ( N = 1,019), for various imagined transgressions, people made more lenient moral judgments for their close friends (Studies 1 & 2) and romantic partners (Study 3) compared to themselves. This hypercrisy effect emerged both for transgressions toward third parties (Study 1) and toward each other (i.e., within the relationship; Studies 2 & 3). Moreover, it was moderated by perceptions of the relationship: Participants who more strongly believed their relationship to be a zero-sum game (i.e., needs can only be met competitively) showed greater leniency for themselves and attenuated hypercrisy for mutual transgressions (Studies 2 & 3). Investigating people’s close others rather than strangers as targets of moral judgment thus suggests that other-serving hypercrisy is more prevalent than previously thought, but sensitive to people’s conceptualizations of their relationships.

Moments of Connection for the Disconnected: People with Negative Relations with Others Experience Less, but Benefit More from, Positive Everyday Interaction

Analysis of over 2,000 moments of social interaction collected through smartphone-based experience sampling showed that, over a week-long period, people who have experienced negative relations with others (relative to those who have not), interacted with individuals from less-established relationships, perceived less partner responsiveness during interactions (particularly from their established relationship partners), and were more likely to report being alone than engaged in positive communication episodes. People with high negative relations with others also tended to have lower perceptions of affective well-being and relational connection, and greater perceptions of stress-related cognition, during moments of social interaction. Yet, results also indicated that while positive communication appears harder to come by for people with high negative relations with others, these individuals gain outsized benefits from positive interaction when it occurs (e.g., sharper increases in well-being and decreases in stress). This suggests that heightened negative relations with others might lead people to “hyperabsorb” the benefits of positive moments of communication. The results have implications for key perspectives on communication, relational life, and well-being (i.e., affection deprivation, appraisal, implicit vigilance, and resource insufficiency) and suggest potential routes for intervention development for people with difficult relational lives.