Management tools in modern distributed social communities
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The article is devoted to the consideration and generalization of modern management capabilities and tools of distributed social communities formed based on online resources (social networks) to achieve the set socio-economic management goals. The authors conducted a problem analysis of the identified opportunities for managing specialized social thematic resources in the implementation of joint projects, the formation of social groups based on interests and hobbies, and the promotion of brands and products. The authors identify software tools for managing social network media resources. These tools allow collecting data on consumer interaction (b2c), monitoring thematic information, and attracting a new target audience.
2005 ◽
Vol 3
(1)
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pp. 75-86
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2013 ◽
Vol 4
(2)
◽
pp. 1-34
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