Product recommendation using online reviews with emotional preferences

PurposeThe purpose of this paper is to develop a novel recommendation method using online reviews with emotional preferences for facilitating online purchase decisions. This leads to better use of information-rich online reviews for providing users with personalized recommendations.Design/methodology/approachA novel method is developed for producing personalized recommendations in online purchase decision-making. Such a method fuses the belief structure and the Shapley function together to effectively deal with the emotional preferences in online reviews and adequately tackle the interaction existent between product criteria with the use of a modified combination rule for making better online recommendations for making online purchase decisions.FindingsAn example is presented for demonstrating the applicability of the method for facilitating online purchase. The results show that the recommendation using the proposed method can effectively improve customer satisfaction with better purchase decisions.Research limitations/implicationsThe proposed method can better utilize online reviews for satisfying personalized needs of consumers. The use of such a method can optimize interface design, refine customer needs, reduce recommendation errors and provide personalized recommendations.Originality/valueThe proposed method adequately considers the characteristics of online reviews and the personalized needs of customers for providing customers with appropriate recommendations. It can help businesses better manage online reviews for improving customer satisfaction and create greater value for both businesses and customers.

Electric Vehicle Charging Station Location Decision Analysis for a Two-Stage Optimization Model Based on Shapley Function

The promotion of electric vehicles and their charging facilities to achieve carbon emission reduction is a research hotspot in the field of transportation. Aiming at the comprehensive decision of electric vehicle charging station (EVCS) location, this paper constructs an EVCS location evaluation index system that includes five indexes of grid load, traffic facilities, user preference, construction cost, and service radius. Firstly, we convert the exact number into interval judgment matrix, introduce Shapley fuzzy measure to calculate the weight of factors, and use the two-stage optimization model to further optimize the weight. Then, we combine the multiple criteria decision-making (MCDM) method in the Pythagorean fuzzy environment with partitioned normalized weighted Bonferroni mean (PFPNWBM) operator, and calculate the optimal ranking of alternatives according to the performance function and the accuracy function. Finally, a numerical example is used to analyze the difference between first-order linear optimization and two-stage optimization in alternative scheme evaluation, and the practical value of using model to evaluate EVCS location is verified.

A New Multicriteria Decision-Making Method for the Selection of Sponge City Schemes with Shapley–Choquet Aggregation Operators

The construction of sponge cities is of great strategic significance to solving the urban water resource problem in the future. According to the policy guidance of sponge city construction, the evaluation index system of sponge city construction projects is constructed. In order to overcome the interference caused by the interaction between indexes, a nonadditive measure and Shapley function are combined to determine the weights of attribute indexes, and the generalized Shapley interval-valued intuitionistic uncertain linguistic Choquet averaging (GS-IVIULCA) operator is used to calculate the comprehensive evaluation value of the schemes. On this basis, a new evaluation method of sponge city construction project selection under an uncertain information environment is presented and empirically evaluated. The results show that the index weight of rainwater collection and utilization is the largest, indicating that decision makers pay more attention to the ecological and environmental benefits of this item in the sponge city construction process.

An Extended Shapley TODIM Approach Using Novel Exponential Fuzzy Divergence Measures for Multi-Criteria Service Quality in Vehicle Insurance Firms

Classification of the divergence measure for fuzzy sets (FSs) has been a successful approach since it has been utilized in several disciplines, e.g., image segmentation, pattern recognition, decision making, etc. The objective of the manuscript is to show the advantage of the combined methodology. A comparison clearly shows the usefulness of the proposed technique over the existing ones under the fuzzy environment. This study presents novel exponential-type divergence measures with some elegant features, which can be applied to FSs. Next, a TODIM (an acronym in Portuguese for Interactive Multicriteria Decision Making) approach derived from prospect theory, Shapley function, and divergence measure for multi-criteria decision-making (MCDM) is proposed. Besides, for the reason of evaluating the dominance degree of the option, and the weights of the criteria, proposed divergence measures are implemented. Evaluating and selecting the service quality is the most important issue in management; it has a direct influence on the way the manufacturer performs its tasks. Selecting the service quality can be thought of as a problem of MCDM involving numerous contradictory criteria (whether of a quantitative or qualitative nature) for the evaluation processes. In recent years, the service quality assessment is becoming increasingly complex and uncertain; as a result, some criteria assessment processes cannot be efficiently done by numerical assessments. In addition, decision experts (DEs) may not always show full rationality in different real-life situations that need decision making. Here, a real service quality evaluation problem is considered to discuss the efficacy of the developed methods. The algorithm (TODIM based on the Shapley function and divergence measures) has a unique procedure among MCDM approaches, which is demonstrated for the first time in this paper.

An Approach to Interval-Valued Hesitant Fuzzy Multiattribute Group Decision Making Based on the Generalized Shapley-Choquet Integral

The purpose of this paper is to develop an approach to multiattribute group decision making under interval-valued hesitant fuzzy environment. To do this, this paper defines some new operations on interval-valued hesitant fuzzy elements, which eliminate the disadvantages of the existing operations. Considering the fact that elements in a set may be interdependent, two generalized interval-valued hesitant fuzzy operators based on the generalized Shapley function and the Choquet integral are defined. Then, some models for calculating the optimal fuzzy measures on the expert set and the ordered position set are established. Because fuzzy measures are defined on the power set, it makes the problem exponentially complex. To simplify the complexity of solving a fuzzy measure, models for the optimal 2-additive measures are constructed. Finally, an investment problem is offered to show the practicality and efficiency of the new method.

Multi-agent target searching with time constraints using game-theoretic approaches

Purpose The purpose of this paper is to propose a model for a target searching problem in a two-dimensional region with time constraints. The proposed model facilitates the search operation by minimizing the mission time and fuel usage, and the search operation is performed by a set of agents divided into a number of groups. Design/methodology/approach The authors have applied optimization techniques, Cartesian product, inclusion–exclusion principle, cooperative strategy, Shapley value, fuzzy Shapley function and Choquet integral to model the problem. Findings The proposed technique optimizes the placement of base stations that minimizes the sortie length of the agents. The results show that the cooperative strategy outperforms the non-cooperative strategy. The Shapley values quantify the rewards of each group based on their contributions to the search operation, whereas the fuzzy Shapley values determine the rewards of each group based on their contributions and level of cooperation in the search operation. Practical implications The proposed model can be applied to model many real-time problems such as patrolling in international borders, urban areas, forests and managing rescue operations after natural calamities, etc. Therefore, defence organizations, police departments and other operation management sectors will be benefitted by applying the proposed approach. Originality/value To the best of the authors’ knowledge, determining the optimal locations of base stations in a region is not explored in the existing works on target searching problems with fuel constraints. The proposed approach to cooperatively search the targets in a region is new. Introducing the Shapley function and fuzzy Shapley function is a novel idea to quantify the rewards of each group based on their contributions and level of cooperation in the search operation. This paper addresses these unexplored areas.

Cooperative Fuzzy Games with Convex Combination Form

In this paper, a new class of cooperative fuzzy games named fuzzy games with convex combination form is introduced. This kind of fuzzy games considers two aspects of information. One is the contribution of the players to the associated crisp coalitions; the other is their participation levels. The explicit expression of the Shapley function is given, which is equal to the production of the Shapley function on crisp games and the player participation levels. Meanwhile, the relationship between the fuzzy core and the Shapley function is studied. Surprisingly, the relationship between them does coincide as in crisp case. Furthermore, some desirable properties are researched. Finally, an example is provided to illustrate the difference in fuzzy coalition values and the player Shapley values for four types of fuzzy games.