Overweight and obesity in West Bengal: A Serious Public Health Issue

The amount and distribution of fat and overweight in the human body are critical when determining the risk for different illnesses. Different disorders have a close connection to abnormal fat distribution and overweight. Obesity develops when a person's weight is out of proportion to their body fat. As a result, obesity rates have lately risen in both West Bengal and India. Overeating, a sedentary lifestyle, and a lack of physical exercise are the most evident causes of obesity and overweight. Excess fat and overweight are produced as a consequence, putting people of West Bengal at greater risk for health problems. The study's goals are to understand better and record the prevalence of obesity and overweight in the West Bengal's population

Marketing of Library Products and Services: A Study of Dr. Zakir Husain Library of Jamia Millia Islamia, Delhi and Central Library, Central University of Haryana, India

The research work overtly presents the Marketing plan, strategies being used by university libraries of Dr. Zakir Husain Library of Jamia Millia Islamia, Delhi and Central Library, Central University of Haryana. A well structured questionnaire was administered to the librarian of selected libraries and after regular persuasion the duly filled in questionnaire was received. The analysis shows that both libraries are providing a number of services free of cost. Out of 26 services asked by librarians, Dr. Zakir Husain Library, JMI provides 23 services while Central University of Haryana gives only 16 services. This shows that Dr. Zakir Husain Library, JMI is better in terms of providing library services than Central Library, Central University of Haryana. The paper analyses the opinion regarding marketing concepts and Staff Attitude towards Marketing and its use in library. The study found that there is Lack of understanding about marketing among top management, Reluctance of users to pay for services, Lack of availability of promotional material, Lack of professional manpower and Lack of ICT infrastructure are major barriers in marketing library products and services.

Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products

Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.

Measurement and improvement of efficiency of Library by mathematical modelling and finding reliability

Here in this paper we have developed the mathematical model of the library server using Markov birth – death process assuming that library system server system is based on exponential distribution. The model so developed by victimisation Chapman Kolmogorov differential equation and is solved by using Mathematica. The solution so obtained is analysed for various rates of failures and repair. The finding so obtained are discussed with the concerned authorities of the library to boost the efficiency of the library.

Child marriage debates during British India

The social reformers continuously attacked the custom of child marriage in the mid-nineteenth century, but they could not start an organized campaign for various reasons. Apart from individual feminism, the female voice was also quiet. In the late Nineteenth Century, the reformer’s campaign did not attack the religious aspect of child marriage rather focused on its moral and physical elements. Consequently, they restricted their efforts to the sphere of Age of Consent for sexual Consummation of girls only. The Revivalist leaders' massive opposition compelled the British Indian Government not to interfere with its domestic sphere. The various changes in the first half of the twentieth century supplied a favourable environment to reopen child marriage. In this paper, the author will examine those changes and delineate the shift from “Age of Consent to the age of marriage”.

Regional history in literature, narratives and performance in Bengal and Santhal Pargana

This is an attempt to study the regional history of Bengal with the help of literature and narratives and unheard past of Santhal Pargana through narrative performances. Since, the history was written for the ruling and aristocracy class which gives an understanding of the past from above and it hardly talks about the history of lower strata. There is a massive need of history writing pertaining to local areas. The knowledge of the local people is acquired through qualitative research because the indigenous knowledge is transferred from one generation to another and because of the west centric knowledge, the indigenous knowledge is marginalised which will even vanish after sometime. Similar is the situation of the knowledge of spiritual and religious past. The hagiographical literature of this region is considered as an important source to understand the socio- religious outlook. Beneath these literatures, there were several proto socio- religious outlooks that exercised a profound impact on people at lower level. In process to study these , one has to depend upon the oral history available in its surroundings.

A Study of Psychological and Behavioral Correlates of Brand Loyalty

The study aimed at understanding psychological variables and behavioral variables having their effect on brand loyalty particularly in terms of food & grocery private label brand in Indian market. A number of psychological variables and behavioral variables were taken up from an established scale developed by Prof Scot Burton, University of Arkansas, available in public domain for the study. It was found that the psychological variables and behavioral variables both have impact on loyalty towards private label brands. It shows consumer thought process maturing towards private brands

Sustainable Harnessing of Hydropower Potential in Arunachal Pradesh

Hydropower potential of Arunachal Pradesh is enormous. The state is basically tribal dominated. The life style of the people is fast changing. The resource base of the state is not sufficient to meet the aspiration of the people. In that context hydropower has come as a boon to the economy of the state. Nearly 133 Memorandum of Understanding were signed between the power developers and the Government during last few years to harness power. It has resulted in public protest and stoppage of many projects. In that context the present attempt has analysed the different dimensions of the issues and suggested few measures such that power potential is sustainably harnessed for a better future.

Impact of Lockdown and Challenges of Covid-19 on the Indian Economy

In recent years Indian economy was passing through the recession and economic slowdown now the corona virus has impacted the economy massively through the lockdown. The nationwide lockdown called in the wake of COVID-19 pandemic had taken a serious toll on the fiscal positions of the central and state government. The corona virus is spreading quickly around the globe. India is now facing its greatest crisis since its independence. In the wake of global slowdown growth of the Indian economy, the fiscal situation in the financial year is supposed to remain subdued and challenging. Indian government took the lesson from the developed countries like USA, UK and Germany and on the basis of the experiences of China and Korea to tackle this pandemic took the path of lockdown the country to save from community spread. The World Health Organization (WHO) has already declared it as world pandemic. More than 100 years later, we are witnessing the spectacle of a virus, after Spanish flew forcing nations to shut down for weeks at a time. That is why economists across the world believe that the global economy is in for its biggest recession in nearly two decades. Due to this lockdown almost every sector of the economy has been affected. The countrywide lockdown put the Indian economy into troubled waters. We have many challenges in this corona pandemic before the economy, these are revival of economy, rebuilding of confidence among the migratory labour, employment generation and control of pandemic.

Changing Patterns of Female Work Participation in Rural and Urban India

Female are an integral part of the overall development of any economy. Their contribution remained immense in different stages of economic development. The contribution which they make is measured only when they are actively participating in economic activities. In India, the greatest problem that the country is experiencing is that female is either exiting from the work or shifting to the newer areas of work. The basic reason is that they want to be engaged in paid jobs. After the period of economic reform inclination of female towards the paid job is faster than the earlier period. This preference is not only in urban areas but in rural areas as well. The main purpose is to improve the living standard of not only of self but enhance the overall family income to have the better living condition. Today’s women are busy exploring new areas of work. They are trying to improve their qualification and working hard towards skilling themselves. But in the midst of all these efforts from their side, there are many constraints which are proving as a hurdle in their work participation. These bottlenecks need to be removed to provide them with better opportunities so that they can enhance their abilities to adapt themselves with the changes in the internal as well as external environment. The status of women in India has been subject to many great changes over the past few decades. The objective of my paper is: to know the pattern of female work participation in rural and urban India; to examine the areas from where they are exiting; to know the areas where they are shifting; what needs to be done to stop their exit from the work and how to provide them with work preferences so that their potentialities can be utilized for the overall growth and development of the economy.