Marketing of Library Products and Services: A Study of Dr. Zakir Husain Library of Jamia Millia Islamia, Delhi and Central Library, Central University of Haryana, India

The research work overtly presents the Marketing plan, strategies being used by university libraries of Dr. Zakir Husain Library of Jamia Millia Islamia, Delhi and Central Library, Central University of Haryana. A well structured questionnaire was administered to the librarian of selected libraries and after regular persuasion the duly filled in questionnaire was received. The analysis shows that both libraries are providing a number of services free of cost. Out of 26 services asked by librarians, Dr. Zakir Husain Library, JMI provides 23 services while Central University of Haryana gives only 16 services. This shows that Dr. Zakir Husain Library, JMI is better in terms of providing library services than Central Library, Central University of Haryana. The paper analyses the opinion regarding marketing concepts and Staff Attitude towards Marketing and its use in library. The study found that there is Lack of understanding about marketing among top management, Reluctance of users to pay for services, Lack of availability of promotional material, Lack of professional manpower and Lack of ICT infrastructure are major barriers in marketing library products and services.

A German Version of the Staff Attitude to Coercion Scale. Development and Empirical Validation

Background: Individual staff factors, such as personality traits and attitudes, are increasingly seen as an important factor in the reduction of coercion in mental health services. At the same time, only a few validated instruments exist to measure those factors and examine their influence on the use of coercion.Aim: The present study aimed to develop and validate a German version of the Staff Attitude to Coercion Scale (SACS).Methods: The original English version of the SACS published was translated into German. Subsequently, it was empirically validated on a sample of N = 209 mental health professionals by conducting an exploratory factor analysis.Results: The three-factor structure in the original version of the SACS, consisting of critical, pragmatic and positive attitudes toward the use of coercion, could not be replicated. Instead, the German version revealed one factor ranging from rejecting to approving the use of coercion.Conclusion: The SACS is one of the first instruments created to assess staff attitudes toward coercion in a validated way. The version of the instrument developed in this study allows for a validated assessment of those attitudes in German. Our results highlight the ethical importance of using validated measurements in studies on the role of staff factors in the reduction of coercion.

Online Food Ordering in Vietnam

This study examines Vietnamese customers' feelings and thoughts about the online food order service recently developed in the country. Through interviews of 21 female customers in the capital city of Hanoi, two categories of customer feelings were identified: positive and negative. The reasons for or causes of these feelings were distributed across the five steps of the order and consumption process: pre-order (information and options), order (order, payment, and cancellation processes), delivery (staff attitude and waiting time), use (food quality and quantity), and post-use (complaint and complaint response). Based on these findings, theoretical implications about online food order services in particular and e-commerce in general are discussed. In addition, practical implications for restaurants, food deliverers, and app developers are proposed.

Running event quality: conceptualization and measurement scale

This paper aims to develop event quality measurement scale in running event context. This particular type of track event became more popular in many countries in recent years. The Big Five destinations of running events: Berlin, Boston, Chicago, London, and New York are among those final destinations of runners around the world. To attract these runners, quality of the event would be the key success factor. For this paper, the measurement scale has been divided into three dimensions: physical environment, staff attitude and experience of runner after participating in the running event. Samples has been selected using, first, cluster sampling method according to the running event organized in Bangkok during March 2019. The Ultra Park Run Thailand 100 was selected due to the number of participants, approximately 5,000 runners, and it was the only big running event during that time. Second, 109 runners who participated in running events has been selected using simple random sampling method. There are 18 items for this measurement scale. The result of exploratory factor analysis illustrated that all items have factor loading more than 0.4 exempt one item, st-att5 has factor loading close to 0.4 with communalities is 0.268, thus it is deleted during this stage. Furthermore, result of reliability coefficient test shows that all dimensions have Cronbach’s a higher than 0.7. The alpha coefficient for physical environment dimension was 0.868, staff attitude was 0.821, and experience was 0.771. Therefore, all items are correlate to each other and it is sufficient to explain the running event quality construct.

"THE NEW TECHNOLOGIES AND SUSTAINABLE PRACTICES IN HOSPITALITY"

The purpose of this paper is to provide a perspective on the possibility of implementing new technologies and sustainable practices in hotels, conducting a case study on the four-star Alpin Hotel, located in the resort Poiana Brasov in Romania. The study includes a specific way of analysis; in this sense a set of assessment criteria was developed based on the following topics: environmentally friendly practices, staff attitude, technology, smart room, product design, robots and AI. The results are useful for hotel owners and managers

National Health Insurance Scheme: An Assessment of Service Quality and Clients’ Dissatisfaction

BACKGROUND: Health Insurance Scheme (NHIS), a medical package to start with a fraction of Nigerians at its inception, with the expectation of optimal services to all in the long The Nigerian government established National run. However, there are complaints and dissatisfaction of enrolees of the scheme. This study determined factors responsible for enrolees’ dissatisfaction of services in a general hospital within the federal capital territory, Abuja.METHOD: Three hundred enrolees of National Health Insurance Scheme at the Kubwa general hospital were enrolled. Semi structured questionnaires were used to obtain information on socio-demography, education, enrolee status, perception of the scheme and factors responsible for enrolees’ dissatisfaction. SPSS version 22 was used to analyse Data using percentage.RESULTS: Majority (66.3%) of the respondents were between 35 and 54years while 28.5% were below 35years and 11.8% (32) were above 54years with the male to female ratio was 1.03:1. Sixty percent (179) of the respondents had a minimum of tertiary education with just 1.8% having primary education. Most (69.9% and 79.6%) respondents were principal enrolees and public servants respectively. Seventy percent of the respondents have been enrolled in NHIS for more than 3years and had a good perspective of the scheme. However, 30% of the respondents were not satisfied with NHIS services with 8.6% and 15.4% describing the services as substandard and below expectations respectively. Half (50.7%) of the respondents would consider an alternative to NHIS suggesting their dissatisfaction. The major factors responsible for dissatisfaction were billing system, long waiting hours and staff attitude accounting for 46.9%, 59.4% and 7.8% respectively.CONCLUSION: This study revealed that the level of clients’ dissatisfaction with NHIS services is high despite their acceptance of the scheme with the major areas of concern being the billing system, waiting time and staff attitude. Therefore, it is necessary for the providers to look more into these areas as targets for service delivery improvement.