Omnichannel Marketing on Integrated Retail Store in Indonesia

Omnichannel marketing should focus on creating an immersive environment in order to create a seamless experience for the customers. In this research, we are looking into the omnichannel marketing applied by PT. Erafone DotCom to integrate their fairly new online platform with their existing physical store and the public perspective toward it. We find out that despite the public being familiar with their physical store, the public is still largely unaware and unfamiliar with the existence of eraspace.com as the online platform of Erafone thus rendering the omnichannel marketing to be less effective. We also look into the public perspective of the idea of omnichannel marketing that has been applied by PT. Erafone DotCom and analyze how to improve the public awareness about eraspace.com and what strategy to improve the omnichannel marketing that has been applied in order to create an immersive environment for the customers to have seamless experience in shopping with Erafone and/or eraspace.com.

Does Exposure to Animal Cognition Research Influence the Zoo Visitor Experience?

Zoos average about 183 million visitors per year, which makes them a major source for educating the public due to the diverse and wide-ranging demographic that visit. Zoos are increasingly a source of scientific research in a variety of subfields, including animal cognition, although much of this research takes place behind the scenes. Bringing this research to the public perspective has the potential to increase engagement of zoo visitors. However, it is not always possible to show live research, but videos have been found to be an effective educational approach in other domains. Here, we presented a brief video illustrating cognitive research involving sun bears at Zoo Atlanta to determine the potential effect on visitors. We measured several aspects of visitor behavior (stay time and actual behaviors in the exhibit), attitudes (towards both animal research and educational technology), and knowledge gained at the exhibit. We also presented a control video that focused on sun bear enrichment to tease out whether potential effects on visitors were related to the research focus of the video, or merely an effect of a video playing in the exhibit space. Visitor behavior, attitudes, and knowledge were determined by observing a randomly selected visitor’s behavior throughout their time in the exhibit space, and then requesting completion of a survey when they exited the exhibit (N = 148). We compared various aspects of behavior, attitudes, and knowledge across the Scientific Video, Enrichment Video, and No Video conditions. There were no differences between the Scientific Video and the Enrichment Video conditions; however, some differences were found between visitors who experienced a video during their visit (scientific or enrichment video) versus those who did not. Attitudes towards technology in the exhibit space were generally positive. There was also a significant correlation between visitor stay time (overall time spent in the exhibit space) and knowledge gained. Visitors learning about research in zoos remains important, but it is unclear if a video is a sufficient means to share that information.

Public Perception: Kinship Politics in the 2020 Solo Regional Head Election

This paper aims to study the development the dynasty politics phenomenon in Solo, especially from the public perspective after the 2020 regional head election. Gibran, the son of the President of the Republic of Indonesia ran as a candidate for mayor of Solo. Gibran involvement during the regional head election raised pros and cons in Indonesia. The practice of kinship politics in Indonesia is increasingly worrying. The reason is that most of the regulations tend to preserve the oligarchy. The flourishing of kinship politics, especially in the regions, cannot be separated from the role of political parties and regulations on regional head election. The study used quantitative approach with questionnaires and literature review. The results were processed using SmartPLS 3.0 software with four independent variable: network strength, position in the party, unequal democracy, and capital. The study showed that only two independent variables influenced the occurrence of kinship politics: network strength and capital. This led to talks about the community on political issues, President Jokowi, and changed his leadership image, from previously seen as a president that does not involve families in political matters.

Unmasking People’s Opinions behind Mask-Wearing during COVID-19 Pandemic—A Twitter Stance Analysis

Wearing a mask by the general public has been a controversial issue from the beginning of the COVID-19 pandemic as the public authorities have had mixed messages, either advising people not to wear masks if uninfected, to wear as a protective measure, to wear them only when inside a building/room with insufficient air flow or to wear them in all the public places. To date, the governments have had different policies regarding mask-wearing by the general public depending on the COVID-19 pandemic evolution. In this context, the paper analyzes the general public’s opinion regarding mask-wearing for the one-year period starting from 9 January 2020, when the first tweet regarding mask-wearing in the COVID-19 context has been posted. Classical machine learning and deep learning algorithms have been considered in analyzing the 8,795,633 tweets extracted. A random sample of 29,613 tweets has been extracted and annotated. The tweets containing news and information related to mask-wearing have been included in the neutral category, while the ones containing people’s opinions (for or against) have been marked using a symmetrical approach into in favor and against categories. Based on the analysis, it has been determined that most of the mask tweets are in the area of in favor or neutral, while a smaller percentage of tweets and retweets are in the against category. The evolution of the opinions expressed through tweets can be further monitored for extracting the public perspective on mask-wearing in times of COVID-19.

Public Perspectives Regarding Covid-19 Pandemic: A Survey of Adults in Jakarta Bogor Depok Tangerang Bekasi Area

The first Covid-19 case was reported on March 2nd, 2020, in Indonesia. Then, the graphic trend of infected people has risen sharply, particularly in The Jakarta Greater Area: Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), as the epicenter. As a quantitative approach, this study aims to investigate people in Jabodetabek about their perspective on the Covid-19 Pandemic. Two hundred ninety-seven residents participated as respondents in fulfilling a self-developed questionnaire spread through online schema. Descriptive analyses were used to explain the data found. The results showed that 65.85 % of the participants have a positive perspective towards characteristics of the Covid-19, 66.13% have a positive perspective toward values, belief, and culture in the environment related to the Covid-19, 71.11% have positive awareness of infectious diseases, and 81.32% have a positive perspective towards services or policies of the government with local wisdom. In conclusion, the public perspective regarding the Covid-19 pandemic in Indonesia, especially people in the Jabodetabek, is good. However, there were still some participants who did not believe in the Covid-19 Pandemic. Increasing people awareness is needed to control Covid-19 transmission in Indonesia. Therefore, it is recommended to increase health promotion activities (rebuild trust, the precautionary principle, social distancing or physical distancing, washing hands and wearing masks), providing psychosocial support (optimism, quick response, and detection, communication with each other).

Addressing Gaps for Health Systems Strengthening: A Public Perspective on Health Systems’ Response towards COVID-19

Strengthening the health systems through gaps identification is necessary to ensure sustainable improvements especially in facing a debilitating outbreak such as COVID-19. This study aims to explore public perspective on health systems’ response towards COVID-19, and to identify gaps for health systems strengthening by leveraging on WHO health systems’ building blocks. A qualitative study was conducted using open-ended questions survey among public followed by in-depth interviews with key informants. Opinions on Malaysia’s health systems response towards COVID-19 were gathered. Data were exported to NVIVO version 12 and analysed using content analysis approach. The study identified various issues on health systems’ response towards COVID-19, which were then mapped into health systems’ building blocks. The study showed the gaps were embedded among complex interactions between the health systems building blocks. The leadership and governance building block had cross-cutting effects, and all building blocks influenced service deliveries. Understanding the complexities in fostering whole-systems strengthening through a holistic measure in facing an outbreak was paramount. Applying systems thinking in addressing gaps could help addressing the complexity at a macro level, including consideration of how an action implicates other building blocks and approaching the governance effort in a more adaptive manner to develop resilient systems.

Misinformation about COVID-19 among internet users in Nigeria: Tools to effective public awareness, prevention and control

Since the World Health Organization announced in early 2020 that the COVID-19 pandemic was accompanied by an infodemic of misinformation, we are left with the question of public perspective-driven compliance to safety measures. This preliminary study evaluated some claims about COVID-19 including vaccine conspiracy theories among Nigerians with factors influencing it. An online structured questionnaire was designed to collect one-time data from voluntary participants. Demographically, major respondents were; bachelor: 284 (75.1%), age-group between 18 and 30 years: 312 (82.5%) and male: 207 (54.8%). Those that do not know the range of infected population in the country accounted for 260 (72.2%). In opinion, 57 (15.1%) supported that SARS-COV-2 cannot survive the warm climate of African continent, and 41 (10.8%) believed the hoax theory about COVID-19. Unapproved herbal medication was reported to be used by 251 (66.4%) of the respondents while 92 (24.3%) made use of Chloroquine. For transmission related conceptions, 52 (13.8%) indicated that an asymptomatic carrier cannot spread the virus to another healthy individual. About half of the respondents 182 (48.1%) suspected that SARS-COV-2 was an engineered virus and 173 (45.8%) supported that there are underlying negative intentions on the clinical trial of COVID-19 vaccines on Africans. There is a weak correlation between the demographic data of the respondents and the claims. The level of misconception Nigerians have about COVID-19 is a major concern. Thus, it is imperative to continuously engage in community awareness and education using proven facts about the virus, and its available prophylaxis measures in order to avoid the dangers that are associated with the prevailing misconceptions. Keywords: Misinformation, Vaccine conspiracy, COVID-19, Compliance

Misinformation about COVID-19 among internet users in Nigeria: Tools to effective public awareness, prevention and control

Since the World Health Organization announced in early 2020 that the COVID-19 pandemic was accompanied by an infodemic of misinformation, we are left with the question of public perspective-driven compliance to safety measures. This preliminary study evaluated some claims about COVID-19 including vaccine conspiracy theories among Nigerians with factors influencing it. An online structured questionnaire was designed to collect one-time data from voluntary participants. Demographically, major respondents were; bachelor: 284 (75.1%), age-group between 18 and 30 years: 312 (82.5%) and male: 207 (54.8%). Those that do not know the range of infected population in the country accounted for 260 (72.2%). In opinion, 57 (15.1%) supported that SARS-COV-2 cannot survive the warm climate of African continent, and 41 (10.8%) believed the hoax theory about COVID-19. Unapproved herbal medication was reported to be used by 251 (66.4%) of the respondents while 92 (24.3%) made use of Chloroquine. For transmission related conceptions, 52 (13.8%) indicated that an asymptomatic carrier cannot spread the virus to another healthy individual. About half of the respondents 182 (48.1%) suspected that SARS-COV-2 was an engineered virus and 173 (45.8%) supported that there are underlying negative intentions on the clinical trial of COVID-19 vaccines on Africans. There is a weak correlation between the demographic data of the respondents and the claims. The level of misconception Nigerians have about COVID-19 is a major concern. Thus, it is imperative to continuously engage in community awareness and education using proven facts about the virus, and its available prophylaxis measures in order to avoid the dangers that are associated with the prevailing misconceptions. Keywords: Misinformation, Vaccine conspiracy, COVID-19, Compliance