scholarly journals Towards an Insight into Customer Behaviors in Virtual Brand Communities

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Information Quality ◽  
Virtual Community ◽  
System Quality ◽  
Personal Factors ◽  
Brand Community ◽  
Brand Communities ◽  
Customer Involvement ◽  
Community Information ◽  
Customer Motivation ◽  
The Impact

This study aims at exploring the effects of customer’s personal factors and characteristics of brand community on customers’ behaviors in virtual brand community. The data were collected from customers of virtual brand communities in Vietnamese context via a survey. The data show that among the customer’s personal factors, customer ability has the largest impact on customer active behaviors in virtual brand community while customer motivation and opportunity have smaller significant influences on customer behaviors. Regarding the characteristics of virtual brand community, information quality posted in virtual community has the most dramatic effect on customer involvement in active behaviors. System quality is also relevant to customer behaviors, yet virtual interactivity and rewards are unrelated to customer activity involvement. With the findings, research shows useful suggestions for businesses in Vietnam in their efforts to understand the impact of customer behavior in the virtual community.

scholarly journals Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment

2021 ◽  
Vol 235 ◽  
pp. 02045
Author(s):  
Weijian Lu ◽  
Yu Han ◽  
Shiyu Chen
Keyword(s):  
Customer Participation ◽  
Future Research ◽  
Brand Experience ◽  
Brand Commitment ◽  
Brand Community ◽  
Brand Performance ◽  
Brand Communities ◽  
Managerial Implications ◽  
The Impact

The significance of brand co-creation in virtual brand communities has been recognized in academia and practice. The existing literature has investigated the impact of customer participation in virtual brand community on brand performance and its mechanism, but the prospective impact of types of virtual brand community on types of brand commitment is not examined. Based on the survey of 229 members in virtual brand communities of two popular games of Tencent, this research empirically examines how different types of brand co-creation and virtual brand communities influence brand commitment. This research confirms that customers participating in autonomous brand co-creation in the autonomous virtual brand community have a significantly higher degree of brand experience, and those who participate in both sponsored and autonomous virtual brand community have a comparatively lower degree of brand experience. Meanwhile, sub-brand brand commitment plays the role of mediator between brand experience and corporate brand commitment. Theoretical and managerial implications are offered with limitations and future research.

Brand community motives and their impact on brand community engagement: variations between diverse audiences

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Matti Haverila ◽  
Caitlin McLaughlin ◽  
Kai Christian Haverila ◽  
Julio Viskovics
Keyword(s):  
Community Engagement ◽  
North American ◽  
Population Sample ◽  
Effect Sizes ◽  
Sample Population ◽  
Brand Community ◽  
Student Sample ◽  
Content Type ◽  
Brand Communities ◽  
The Impact

PurposeThe purpose of this research is to compare two different sample populations (student and general) to determine the impact of brand community motives on brand community engagement.Design/methodology/approachTwo samples were drawn for the purpose of the current research. The first sample was drawn among the members of various brand communities from a general North American population sample (N = 503). The second sample was drawn purely from students, belonging to a variety of brand communities, from a middle-sized Canadian university (N = 195). Partial least squares structural equation modelling was used to analyse the strength, significance and effect sizes of the relationships between brand community motive and engagement constructs.FindingsThe findings indicate that the impact of brand community motives varied by sample population. The information and entertainment motives were significantly related to brand community engagement in both sample populations with roughly equal effect sizes. The social integration motive was again significantly related to the brand community engagement construct in the student sample population – but not for the general North American general population sample. Further, the self-discovery motive and status enhancement motives were significantly related to brand community engagement in the North American sample, but not for the student sample. This indicates significant differences between the two sample populations.Originality/valueThe results of the current research demonstrate that student populations are significantly different from the general population regarding their motives towards brand communities. This indicates that brand community managers need to be aware of the motives of different brand community members and also that they need to exercise caution about utilizing purely student data to make decisions about brand community management.

scholarly journals An Empirical Study of E-Service Quality and User Satisfaction of Public Service Centers in China

2018 ◽  
Vol 5 (3) ◽  
pp. 43-59 ◽  
Author(s):  
Chenghan Ming ◽  
Tao Chen ◽  
Qi Ai
Keyword(s):  
Service Quality ◽  
Public Service ◽  
User Satisfaction ◽  
Local Governments ◽  
Information Quality ◽  
System Quality ◽  
Quality Model ◽  
Citizen Satisfaction ◽  
Set Up ◽  
The Impact

This article describes how as part of the reform of the administrative system of China, most local governments have set up public service centers; meanwhile, ICT (Information and Communication Technology) has been commonly applied to make e-services more convenient, efficient and transparent. However, the existing studies in the Chinese context are mostly qualitative and the relationship between service quality and citizen satisfaction has not been tested. This article adopted the D&M model to develop an e-service quality model and tested the impact of service quality on citizen satisfaction. A survey was conducted and 364 valid questionnaires were analyzed. The results showed that the data fit the model well. Most of the hypotheses formulated in this article was proven. Additionally, an important finding was that the impact of service quality on specific satisfaction is stronger than that of information quality and system quality, which indicates that face-to-face services cannot simply be substituted by electronic systems. Both the theoretical and practical implications of the findings were discussed.

scholarly journals Testing and Validating DeLone and MacLean IS Model: ERP System Success in Higher Education Institutions of Pakistan

2020 ◽  
Vol 10 (5) ◽  
pp. 6242-6248
Author(s):  
Z. H. Khand ◽  
M. R. Kalhoro
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
User Satisfaction ◽  
Information Quality ◽  
Quality System ◽  
Equation Modeling ◽  
System Quality ◽  
Erp Systems ◽  
Delone And Mclean ◽  
The Impact

The universities in Pakistan have recently started replacing their old legacy systems with ERP systems which are commonly used in business organizations to gain a competitive edge over competitors. The Higher Education Commission (HEC) has implemented ERPs systems at eight different Universities in Pakistan. HEC has invested a huge amount of money to facilitate the integration, customization, and implementation of ERP systems in these universities. Previous studies have mainly focused on Critical Success Factors (CSFs) and risk factors of ERP systems. This study intends to empirically measure the support of ERP systems in teaching processes. DeLone and McLean model of Information Systems (IS) success is one of the most commonly used models cited in IS literature. In this study, the DeLone and McLean model was applied at a University level analysis to access the impact of ERP in higher educational institutions and their support in the improvement of academic processes. Hypotheses were tested on the research model using empirical data collected from 230 respondents, including students and faculty at two selected universities, with the use of a questionnaire. The data were analyzed by structural equation modeling. The model was empirically tested and the findings showed that use and user satisfaction affected most net benefits. Information quality, system quality, and service quality accounted for 42.6% effect in use. Whereas, information quality, system quality, service quality, and use accounted for 46.5% variance in user satisfaction.

The Impact of Enterprise Resource Planning System of Human Resources on the Employees’ Performance Appraisal in Jordan

2021 ◽  
Vol 17 ◽  
pp. 351-359
Author(s):  
Mohammadnour Aljarrah
Keyword(s):  
Service Quality ◽  
Performance Appraisal ◽  
Enterprise Resource Planning ◽  
User Satisfaction ◽  
Information Quality ◽  
Resource Planning ◽  
Planning System ◽  
System Quality ◽  
Enterprise Resource Planning System ◽  
The Impact

The aim of this study is to determine the impact of Enterprise Resource Planning System of human resources on the employees’ performance Appraisal in Jordan. It investigates the relationship between System Quality, Information Quality, Service Quality, User Satisfaction; and Performance Appraisal. The study was motivated because most of the literature about ERP systems in Jordan has focused on the success and failure factors of the ERP systems. Jordanian National Electric Power Company (NEPCO) was chosen to conduct the study because it has implemented a new electronic performance appraisal system based on the ERP system. Data were collected via questionnaires from 98 managers and department heads working at Jordanian National Electric Power Company (NEPCO). The results of this study revealed that there is a significant effect of System Quality, Information Quality and User Satisfaction of Enterprise Resource Planning System on Performance Appraisal, while Service Quality has no effect on Performance Appraisal. Therefore, the important recommendation is to improve the service quality of the system and to bring encouragement and confident to the users towards the success of the system.

Assessing the Impact of System Quality, Information Quality, and Service Quality on Enterprise Resource Planning (ERP) Systems

2021 ◽  
Vol 17 (4) ◽  
pp. 69-84
Author(s):  
Godwin Banafo Akrong ◽  
Yunfei Shao ◽  
Ebenezer Owusu
Keyword(s):  
Information Systems ◽  
Service Quality ◽  
Enterprise Resource Planning ◽  
Information Quality ◽  
Resource Planning ◽  
Equation Modeling ◽  
System Quality ◽  
Erp Systems ◽  
Erp System ◽  
The Impact

Globally, governments are taking steps to help them increase their income generation margin by implementing tax administrative ERP systems. However, the impacts on the internal system users of these ERP system quality features have not drawn the attention needed. This study, therefore, examines the relationship between the information systems' (IS) quality and individual impact using the theoretical foundation of the DeLone and McLean IS success model and, secondly, addresses the interrelationships between the quality constructs of information systems (IS). The authors also used the structural equation modeling technique of partial least squares to evaluate and analyze the data. The results show that system quality, the information quality, and the service quality characteristics of the tax administrative ERP system have a strong positive impact on the success of the IS at the individual level. There is also a positive relationship between the information systems' (IS) quality construction. The results provide additional empirical observations and consequences for management.

An exemption for strong brands: the influence of brand community rejection on brand evaluation

2017 ◽  
Vol 51 (5/6) ◽  
pp. 1029-1048 ◽  
Author(s):  
Lili Wang ◽  
Ying Ding
Keyword(s):  
Negative Impact ◽  
Empirical Studies ◽  
Underlying Mechanism ◽  
Community Research ◽  
Brand Community ◽  
Consumer Evaluations ◽  
Content Type ◽  
Brand Communities ◽  
Brand Evaluations ◽  
The Impact

Purpose Focusing on firm-initiated brand communities, the purpose of this paper is to systematically examine the influence of brand community rejection on consumer evaluations and document the underlying mechanism involved. Design/methodology/approach Four empirical studies were conducted to test the proposed hypotheses. Using a similar 2 × 2 study design, different subject samples and different product categories, Studies 1-3 investigated whether a brand community rejection strategy impacted strong brands differently than weak brands. Furthermore, Study 3 measured reactance as a moderator to explore the underlying process of the impact of a brand community rejection strategy on brand evaluations for different types of brands (i.e. strong vs weak). Study 4 used a 2 × 2 × 2 between-subjects design to examine whether justification would eliminate the negative impact of brand community rejection on subsequent brand evaluations for a weak brand. Findings Across the four studies, the findings consistently suggest that rejection from firm-initiated brand communities harms weak brands but not strong brands. In addition, by incorporating psychological reactance as a moderator of this effect, the authors uncover the process underlying the interaction between brand community rejection and brand strength. Furthermore, the paper examines the reasons that justify rejection to find a solution that eliminates the negative impact of brand community rejection on brand evaluations for weak brands. Originality/value To the best of the authors’ knowledge, this research provides the first investigation of the effects of a brand community rejection strategy for different brands. The findings could advance the social exclusion literature and shed new light on brand community research.

scholarly journals Impact of Interactivity in Virtual Brand Communities on Consumer Behaviors Taking Mi Community as an example

2021 ◽  
Vol 235 ◽  
pp. 01034
Author(s):  
Hongwei Li
Keyword(s):  
Consumer Behavior ◽  
Theoretical Model ◽  
Mobile Internet ◽  
Internet Technology ◽  
Brand Community ◽  
Time And Space ◽  
Consumer Behaviors ◽  
Brand Communities ◽  
The Impact

The development of mobile Internet technology makes people break away from the time and space restrictions, and enables them to interact with each other who bought the same brand as they do or who will buy products or services of a brand through the online virtual brand community. Mi Community is taken as an example in this study. The theories of the virtual brand community, interactivity in the community and consumer behavior are introduced, and a theoretical model that reflects the impact of interactivity in virtual brand communities on consumer behavior is built to illustrate the process of interactivity in communities promoting consumer behavior.

scholarly journals An Evaluation of the Impact of AIS on the Accounting Practices implemented in the ERP Environment

2019 ◽  
Vol 8 (4) ◽  
pp. 7584-7598
Keyword(s):  
Sri Lanka ◽  
Significant Relationship ◽  
Structural Equation ◽  
Information Quality ◽  
Mediating Effect ◽  
Primary Data ◽  
System Quality ◽  
Erp System ◽  
Accounting Practitioners ◽  
The Impact

The importance of the application of AIS is crucial for any organizations as they face tough competition due to volatile changes in technology. The important issue is whether ERP implementation increases the Accounting Practices (APs), consequently to achieve the goals of firms. Thus, the main purpose of this study was to examine the effect of ERP System Quality (ERPSQ) and Accounting Information Quality (ACIQ) on APs moderated by User Competency (UC) in an ERP environment. The primary data were collected for this study using self-administered structured questionnaire from 217 accounting practitioners of public listed companies in Sri Lanka. Moreover, structural equation modelling techniques (SEM) were used to construct the model and it showed the good model fit with the identified constructs. The study developed the hypothesis based on the conceptual model that there was a significant relationship between ERPSQ and APs and there was a significant relationship between ACIQ and APs. The study revealed that both ERPSQ and ACIQ were significantly influenced on APs in public listed firms in Sri Lanka. Moreover, the ACIQ had mediating effect between ERPSQ and APs. In addition, it was proved that UC provides a moderating effect between AIS and APs. Moreover, The novelty of this paper was the contribution of both theoretically and empirically to the information system success model through AIS in ERP system. Further, it also contributed to ACIQ to APs.

Sponsorship image transfer theory in virtual brand communities

2018 ◽  
Vol 118 (6) ◽  
pp. 1287-1302 ◽  
Author(s):  
Manuel Alonso Dos Santos ◽  
Francisco Rejón Guardia ◽  
Ferran Calabuig Moreno
Keyword(s):  
Positive Impact ◽  
Communication Strategies ◽  
Purchase Intentions ◽  
A Posteriori ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Online Brand Community ◽  
The Impact

Purpose The purpose of this paper is to assess the influences and efficiency of a sports sponsorship in an online brand community. Design/methodology/approach The study was conducted through interviews with 609 social network users of a Spanish first league soccer team. The partial least squares (PLS) methodology was applied with a posteriori segmentation (PLS prediction-oriented segmentation (POS)). Findings The attitude toward the sponsor helps to assess the efficiency of sponsorships between companies. This variable is particularly relevant for evaluating sponsorship efficiency in online brand communities. Improving trust and assessing the sense of membership directly improves attitudes toward the team and the sponsored brands. The attitude toward the sponsor has a direct and positive impact on the purchase intentions. The use of a posteriori segmentation with the PLS–POS technique helps discriminate between groups. Research limitations/implications Among the limitations encountered, further study would require using a sample of various sports disciplines and cultures. Practical implications Specific actions and communication strategies are defined for each segment and in general to adapt communication strategies that improve identification with virtual brand communities. The study has revealed involvement-related differences resulting from the impact that engagement with the sponsored team may have on the assessed relationships. Originality/value The study of the effects of sponsorship and the use of a posteriori variables user segmentation in an online brand community are used.

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