scholarly journals Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’

2021 ◽  
pp. 147059312110046
Author(s):  
Teresa Heath ◽  
Elizabeth Nixon
Keyword(s):  
Empirical Data ◽  
Experiential Consumption ◽  
Projective Techniques ◽  
Depth Interviews ◽  
Conceptual Work ◽  
Positive Light

Imaginative pleasure through daydreaming has been theorized to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense experiences of daydreaming, prior to and independent of the purchase or use of marketplace commodities. Drawing on in-depth interviews, participant diaries and projective techniques, this study brings empirical data to extant conceptual work on the consumer imagination to examine the variety of consequences of elaborate daydreaming for commodity acquisition. We suggest that it need not necessarily perpetuate or expand ‘actual’ consumption but may instead engender a longer, more reflective, pleasurable and meaningful experience from which purchase or acquisition may never materialize. Our study challenges accepted theories that associate daydreaming with consumerism or see it as an inevitable precursor to consumer disappointment, while shining a more positive light on the role of fantasizing in shaping consumers’ decisions.

Dining in the sharing economy: a comparison of private social dining and restaurants

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pearl M.C. Lin
Keyword(s):  
Hong Kong ◽  
Online Survey ◽  
Sharing Economy ◽  
Research Focus ◽  
Content Type ◽  
Mediating Role ◽  
Experiential Consumption ◽  
Depth Interviews ◽  
Practical Implications

Purpose In view of the intense competition between businesses in the sharing economy and the conventional hospitality industry, this study aims to compare consumers’ private social dining and restaurant dining experiences. Design/methodology/approach In-depth interviews with 29 private social diners were conducted to yield 10 dining experiential domains, which were then validated using online survey data from 840 diners across four sample groups – local (Hong Kong) private social diners, local (Hong Kong) restaurant diners, overseas private social diners and overseas restaurant diners – to empirically examine a mechanism through which the dining experience influences diners’ psychological and behavioral responses. Findings The significant differences emerged among the four sample groups in their evaluations of dining experiences. The mediating role of memorability appeared weaker in overseas settings than in local settings. Practical implications The findings suggest restaurateurs be creative and open-minded in designing dining experiences that go beyond food-related satisfaction. Destination marketers should also find the findings insightful because they can diversify their catering offerings by differentiating private social dining with conventional restaurants. Originality/value The study presents a novel angle on experiential consumption in the sharing economy to focus on food-sharing activities, which is thought to complement the currently skewed research focus in the sharing economy. A theoretically driven mechanism was also validated to explain the experiential differences between conventional restaurants and private social dining.

Discovering the Changes in Gendering of Products: Case of Woman in ‘Bikerni Community’ in India

2016 ◽  
Vol 6 (2) ◽  
pp. 169-194
Author(s):  
Varsha Jain ◽  
Kriti Bharadwaj ◽  
Amrita Bansal ◽  
Vivek S Natarajan
Keyword(s):  
Social Media ◽  
Gender Roles ◽  
Indian Society ◽  
Consumption Pattern ◽  
Indian Woman ◽  
Projective Techniques ◽  
Societal Needs ◽  
New Perspective ◽  
Depth Interviews

In the Indian society, gender roles have played an important role in shaping the culture. However, due to technological advancements and change in societal needs, there is an evolution in the gender roles. This evolution has created a need to understand the gendered products from a new perspective. Therefore, this paper tries to discover the factors of consumption of gendered products and role of social media in shaping the consumption pattern and motivation of women in biking industry in India. Subsequently, to address the objectives, qualitative methods such as in-depth interviews, netnography and projective techniques are applied and data is analyzed further. With the help of data analysis, it has been found that that Indian woman is motivated by a quest for freedom, independence and empowerment. The families and close-knit communities that they are part of, such as Bikerni Association of India, help them participate in a hyper-masculine product market.

Sasak People’s Resistance Against Mataram-Karangasem and Dutch Colonial Rulers: The Role of Tuan Guru Umar Kelayu

2020 ◽  
Vol 2 (1) ◽  
pp. 73-90
Author(s):  
Ahmad Tohri ◽  
H. Habibuddin ◽  
Abdul Rasyad
Keyword(s):  
Data Analysis ◽  
19Th Century ◽  
Economic Factors ◽  
Historical Method ◽  
The 19Th Century ◽  
Historical Methods ◽  
Depth Interviews ◽  
Dutch Colonial ◽  
Dutch Colonialism

This article discusses the Sasak people’s resistance against MataramKarangasem and Dutch colonial rulers in the 19th century in Lombok, Indonesia. It particularly focuses on Tuan Guru Umar Kelayu and his central role in the emergence of Sasak people’s resistance which transformed into Sasak physical revolution local and global imperialismcolonialism. Using the historical method, this article collected data through observation, in-depth interviews, and documentation. The data analysis involved the historical methods of heuristics, verification or criticism, interpretation, and historiography. The findings show that Sasak people’s resistance was not only caused by economic factors but also related to other factors such as social, cultural, and religious ones. Tuan Guru Umar Kelayu played a key role in the Sasak people’s resistance in that it was under his leadership and influence that the resistance transformed into a physical struggle against MataramKarangasem and Dutch colonialism as seen in Sakra War and Praya War which were led by his students and friends.

When People Come First

2013 ◽  
Keyword(s):  
Global Health ◽  
Scale Up ◽  
Moral Economy ◽  
Health Science ◽  
Health It ◽  
Left Behind ◽  
New Research ◽  
Health Enterprise ◽  
Conceptual Work

This book critically assesses the expanding field of global health. It brings together an international and interdisciplinary group of scholars to address the medical, social, political, and economic dimensions of the global health enterprise through vivid case studies and bold conceptual work. The book demonstrates the crucial role of ethnography as an empirical lantern in global health, arguing for a more comprehensive, people-centered approach. Topics include the limits of technological quick fixes in disease control, the moral economy of global health science, the unexpected effects of massive treatment rollouts in resource-poor contexts, and how right-to-health activism coalesces with the increased influence of the pharmaceutical industry on health care. The chapters explore the altered landscapes left behind after programs scale up, break down, or move on. We learn that disease is really never just one thing, technology delivery does not equate with care, and biology and technology interact in ways we cannot always predict. The most effective solutions may well be found in people themselves, who consistently exceed the projections of experts and the medical-scientific, political, and humanitarian frameworks in which they are cast. This book sets a new research agenda in global health and social theory and challenges us to rethink the relationships between care, rights, health, and economic futures.

Mereka yang Tidak Dibayar Tinggi: Ibuisme, Taman Kanak-kanak, dan Kampung di Indramayu

2018 ◽  
Vol 3 (2) ◽  
pp. 121
Author(s):  
Mochammad Arief Wicaksono
Keyword(s):  
Kindergarten Teachers ◽  
New Order ◽  
The Family ◽  
Role Of Women ◽  
Community Pressure ◽  
The Village ◽  
Depth Interviews ◽  
The Ideal

The ideology of state-ibuism has always been interwoven with how the New Order regime until nowadays government constructing the “ideal” role of women in the family and community through the PKK (Pembinaan Kesejahteraan Keluarga) organization. However, in Cangkring Village, Indramayu, the ideology of ibuism works not because of the massive government regulating the role of women through the PKK organization, but it is possible because of the structure of the kampung community itself. Through involved observations and in-depth interviews about a kindergarten in the village, a group of housewives who dedicated themselves to teaching in kindergarten were met without getting paid high. From these socio-cultural phenomenons, this paper will describe descriptively and analytically that housewives in the Cangkring village are willing to become kindergarten teachers because of their moral burden as part of the warga kampung and also from community pressure from people who want their children to be able to read and write.

Flexible Selves in Flexible Times? Yoga and Neoliberal Subjectivities in Istanbul

Sociology ◽  
2021 ◽  
pp. 003803852199893
Author(s):  
T Deniz Erkmen
Keyword(s):  
Middle Class ◽  
Empirical Data ◽  
Neoliberal Governance ◽  
Original Contribution ◽  
Geographical Scope ◽  
Depth Interviews ◽  
Yoga Practitioners

This article adds to contemporary analyses of neoliberal subjectivities by focusing on middle-class yoga practitioners in Istanbul, Turkey. Drawing on in-depth interviews, it questions the dominant interpretation of yoga as a form of neoliberal governance and suggests that within the nexus of neoliberal globalisation, autocratisation and precarisation, practices that are often labeled ‘lifestyle consumption’ might provide individuals with the discursive tools to question entrepreneurial norms. Expanding the geographical scope of existing research as well as providing a theoretically informed analysis of empirical data, the article makes an original contribution to understandings of neoliberal subjectivities by bridging work on neoliberal subjectivities and lifestyle politics.

Transnational logic of gratitude: Marriage migrants’ narratives on marital satisfaction in South Korea

2021 ◽  
pp. 026858092199469
Author(s):  
Gowoon Jung
Keyword(s):  
Marital Satisfaction ◽  
Cognitive Processes ◽  
Gender Ideology ◽  
Marriage Migrants ◽  
Sociology Of Emotion ◽  
Micro Level ◽  
And Gender ◽  
The Impact ◽  
Depth Interviews

Scholarship on marriage migrants has examined the impact of class and gender ideology of receiving countries on their marital satisfaction. However, little is known about the role of transnational background in explaining women’s feelings of gratitude for husbands. Drawing on qualitative in-depth interviews with marriage migrant women residing in the eastern side of Seoul, Korea, this article explores the micro-level cognitive processes in understanding women’s gratitude for their husbands. Categorizing marriage migrants into two groups, ‘gratified’ and ‘ungratified’ wives, the author demonstrates how the gratified wives’ feelings of contentment is mediated by their active comparison of Korean husbands with local men in their homelands, and how these viewpoints conversely affect their aspirations for return. Bringing the sociology of emotion into an explanation of marriage migrants’ marital satisfaction, this study aims to develop a transnational frame of reference as an underlying dynamic for comprehending marriage migrants’ (in)gratitude.

scholarly journals Towards Sustainable Mobility? The Influence of the COVID-19 Pandemic on Romanian Mobile Citizens in Spain

2021 ◽  
Vol 13 (7) ◽  
pp. 4023
Author(s):  
Silvia Marcu
Keyword(s):  
Sustainable Development Goals ◽  
Human Mobility ◽  
Sustainable Mobility ◽  
The Sustainable Development ◽  
New Models ◽  
Challenges And Opportunities ◽  
Development Goals ◽  
Depth Interviews

Using the case study of Romanians in Spain, this article highlights how the COVID-19 crisis presents both challenges and opportunities when it comes to human mobility and sustainability. Drawing on in-depth interviews with mobile people during the period of lockdown and circulation restrictions, and in accordance with the objectives of the Sustainable Development Goals (SDGs), the paper advances and contributes to the relevance of sustainability and its impact on people’s mobility in the context of the COVID-19 pandemic. I argue that even in the midst of the crisis, sustainable ways may be found to promote and protect human mobility. The paper raises the way sustainability acts as a driver, gains relevance and influence, and contributes to the creation of new models of resilient mobility in times of crisis. The conclusions defend the respect for the SDGs regarding human mobility and emphasise the role of people on the move as sustainable actors learning to overcome distance and the barriers to their mobility during the pandemic.

The Entrepreneurship Educator: Understanding Role Identity

2020 ◽  
pp. 251512742097966
Author(s):  
Birgitte Wraae ◽  
Candida Brush ◽  
Shahrokh Nikou
Keyword(s):  
Role Identity ◽  
Future Research ◽  
Analysis Tool ◽  
Perceptions Of Students ◽  
Significant Research ◽  
Future Research Directions ◽  
The Relationship ◽  
Role Identity Theory ◽  
Depth Interviews

Significant research explores effectiveness of entrepreneurial curriculum, teaching innovations and programs, but less often studied is the role of entrepreneurship educators. The way that the educator sees his or her role relative to the students is of critical importance because this directly influences pedagogy choices, expectations for students and learning outcomes, as well as job satisfaction. While recent studies propose typologies characterizing pedagogical approaches of educators, few of these are based on the data from entrepreneurship educators. Framed within role identity theory, we conducted 13 in–depth interviews to examine how entrepreneurship educators perceive their role. Using the qualitative data analysis tool (NVivo), we analyzed how the relationship between their perceptions of their role and core value orientation is connected to teaching approaches. Results show that these educators view their roles as teacher-focused, network-focused, or student-focused and that these perspectives are associated with different perceptions of students’ role and learning objectives. Further, we find different levels of emphasis on roles and that personal core values are differentially linked to these roles. Implications and future research directions are discussed.

The Costs of Seeking Shelter for Renters With Discrediting Background Records

2021 ◽  
pp. 153568412110124
Author(s):  
Anna Reosti
Keyword(s):  
Financial Burden ◽  
Rental Housing ◽  
Application Process ◽  
Direct Role ◽  
Screening Process ◽  
Housing Search ◽  
Housing Options ◽  
Depth Interviews ◽  
Rental Housing Market

This study illuminates an understudied pathway through which disadvantage is reproduced in the rental housing market: the housing search, application, and tenant screening process. Using in-depth interviews with 25 housing-seekers with criminal conviction records, past evictions, and damaged credit histories, this article examines the direct role of the rental housing search and application process in reproducing economic precarity and social disadvantage among renters with discrediting background records, beyond delimiting their housing options. Its findings suggest that navigating the housing search from a position of acute market disadvantage comes with significant costs for this population, including the financial burden of repeated application fees and the psychological strains associated with the specter of indefinite housing insecurity. The findings also demonstrate how the housing search process may undermine the willingness of stigmatized renters to contest exploitative or unlawful rental practices by reinforcing awareness of their degraded status in the rental market.

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