Buy domestic or foreign brands? The moderating roles of decision focus and product quality

PurposeThis article sought to explore the effect of brand origin on consumer preference and examine the moderating effects of decision focus (buying for self vs buying for others) and product quality.Design/methodology/approachThe authors conducted two studies to test our hypotheses. In Study 1, the authors explored consumers' general preferences for domestic and foreign brands. Based on the evidence, Study 2 further explored the moderating roles of decision focus and product quality.FindingsIn general, consumers in developing countries prefer foreign brands. The effect can be moderated by the decision focus that this preference will be more obvious when consumers buy for others than when they buy for themselves. Product quality can also moderate the role of decision focus; in other words, consumers' preference for foreign brand when buying for others will be stronger when the product quality is low than when the product quality is high.Practical implicationsForeign brands have a natural appeal to local consumers in developing countries. Moreover, foreign brands can also invoke consumers' awareness of buying for others (such as giving gifts) to boost sales. Domestic brands are at a disadvantage comparing to foreign brands, but they can increase their attractiveness by invoking consumers' awareness of rewarding themselves. In addition, domestic brands need to improve product quality to fundamentally improve their competitiveness.Originality/valueThe research contributed to literature by combining decision focus and product quality in studying consumer preference for domestic and foreign brands from the perspective of construal level theory, which provides valuable insights in the field of international marketing and consumer behavior.

Reasons for Pack Size Purchase among US Adults Who Purchase Cigars

With municipalities across the US establishing minimum cigar pack size regulations, it is critical to understand what drives pack size preference. The purpose of this exploratory study was to identify reasons for cigar pack size purchase. We used Amazon’s Mechanical Turk to survey adults who had purchased cigars and reported past 30 day use. Participants responded to an open-ended item asking their reasons for purchasing their usual pack size. Responses were double-coded and categorized. Of 152 respondents, 61 used traditional cigars, 85 used cigarillos, and 36 used filtered cigars. Across all cigar types, most participants (73.7%) purchased boxes rather than singles; 5–9-packs were the most popular pack size category (19.7%), followed by 20+-packs (18.4%). We identified 16 reasons for pack size purchase across seven categories: price, consumption, social aspect, convenience, product characteristics, availability, and general preferences. Reasons varied according to whether the consumer purchased larger or smaller pack sizes. In this exploratory study to identify reasons for cigar pack size purchases, findings were consistent with those identified through tobacco industry documents and in the cigarette literature. Future research should examine the prevalence of these reasons, including as a function of demographic and use characteristics, to help inform the understanding of potential minimum cigar pack regulations.

Deep-based Self-refined Face-top Coordination

Face-top coordination, which exists in most clothes-fitting scenarios, is challenging due to varieties of attributes, implicit correlations, and tradeoffs between general preferences and individual preferences. We present a Deep-Based Self-Refined (DBSR) system to simulate face-top coordination based on intuition evaluation. To this end, we first establish a well-coordinated face-top (WCFT) dataset from fashion databases and communities. Then, we use a jointly trained CNN Deep Canonical Correlation Analysis (DCCA) method to bridge the semantic face-top gap based on the WCFT dataset to deal with general preferences. Subsequently, an irrelevance-based Optimum-path Forest (OPF) method is developed to adapt the results to individual preferences iteratively. Experimental results and user study demonstrate the effectiveness of our method.

Sonority and syllable structure: The case of Burmese tone

The relationship between tone and sonority has been a recurrent theme in the literature over recent years, raising questions of how supraseg- mental features like tone interact with segmental or prosodic qualities, such as vowel quality, sonority, and duration (de Lacy 2006; Gordon 2001). In this paper, we present an original phonetic study that investigates the relationship between tone, vowel quality, and sonority in Burmese. These are not simple to disentangle in Burmese, since the language has a unique vowel alternation system where certain vowels can only combine with certain tones or codas. While some researchers have analyzed these alternations as directly stemming from tone itself (Kelly 2012), we argue that the vowel alternations are tone-independent. We propose that the Burmese vowel alternations follow from general preferences on sonority sequencing (cf. Clements 1990), and so there is no need for tone and segmental quality to interact directly. Not only does this explain the complex vowel system of Burmese, but this proposal casts a new view on recurrent issues in Burmese phonology, such as the representation of underlying tonal contrasts and minor syllables.

Mapping Shade Availability and Use in Zoo Environments: A Tool for Evaluating Thermal Comfort

For many species in zoos, particularly megafauna vulnerable to heat stress, shade is a key environmental resource. However, shade availability has received comparatively less attention than other aspects of the zoo environment. In this study, we share a simple low-cost approach that we applied to document shade availability across 33 zoo enclosures. We then combined these assessments with behavioral observations of enclosure use and shade-seeking behavior during summer months in a case study focused on Sichuan takin (Budorcas taxicolor tibetana) (n = 3), a large cold-adapted bovid. Behavioral observations were conducted before and after installation of a shade sail for the takin. Results indicated that shade availability varied widely across zoo enclosures, with the percent of shaded space ranging from 85 % to 22 % across enclosures during summer months. Shade was a dynamic resource and increased throughout the year and fluctuated across the day, with the least shade available midday. Takin showed general preferences for shaded areas near the walls of their enclosure but were observed using newly available shade from the shade sail after its installation. These accessible methods can be easily applied to assess shade within existing enclosures, evaluate enclosure modifications, and provide guidance for the design of new enclosures.

Hero or villain? Moral ambiguity and narrative structure under the Comics Code in 1950s Superman stories

This article explores the decades-long influence of the Comics Code on American comic books’ storytelling form by identifying the interpretive processes underlying the Code’s application and adapting the Code as a theoretical model for approaching the narrative structure and implied ethical stance within 1950s Superman comics. Instead of treating the Comics Code as a series of regulations seemingly interpreted arbitrarily, this article explores how interpretive issues were framed by figures such as Charles Murphy, Leonard Darvin and John Goldwater to identify ‘the spirit and intent of the Code’ and resolve challenges such as distinguishing between the ‘spirit’ and ‘letter’ of the Code, identifying interpretive authority outside the Code, weighing past interpretive precedent and locating authorial ‘intent’. Ambiguities and aporia within the Code’s language demanded that administrators reconstruct the Code’s possible meanings and conceptualize ‘justice’ by distinguishing between the Code’s general preferences and actual prohibitions, resolving terminological nuance and prioritizing conflicting stipulations. Administrators’ efforts to balance competing stipulations regarding characters’ physical unattractiveness, criminality, justice and institutional authority shaped comics’ storytelling form and perpetuated ambiguities that comic creators could ‐ intentionally or unintentionally ‐ exploit. Where Silver Age DC Comics have often been viewed as sacrificing psychological complexity to plotting and social conformity, this article argues that the plotting intricacy in several 1950s Comics-Code era Superman comics in fact enabled writers to present a more complex rendering of moral issues. Where the Comics Code explicitly forbade that ‘crimes’ be ‘presented in such a way as to create sympathy for the criminal’, the Comics Code’s own textually unstable meaning ‐ coupled with the narrative complexity of the stories’ plotting, shifting points of view and situational and dramatic irony ‐ enabled 1950s Superman writers to create sympathy for a supposed ‘criminal’, depict the frequent inaccuracy of assumed knowledge and introduce moral ambiguity, all while arguably ‘following’ the Code.

FINANCIAL SYSTEM DEVELOPMENT IN REPUBLIC OF MOLDOVA IN THE CONTEXT OF THE NEW INTERNATIONAL FINANCIAL ARCHITECTURE

The primary purpose of this paper is to analyze the transformations in the international financial architecture and their impact on the national financial system. For this purpose, a multi-criteria analysis (matrix approach) is used, which represents a structured approach used to determine the general preferences between several alternative options, which lead to the achievement of several objectives. The approach of the matrix gives the possibility to combine the size of the set of the financial sector.The conclusions of this study consist in the fact that the complex resolution of the challenges in the international financial architecture implies the creation of foundations for the implementation of the progressive structural changes in the economy, capable of contributing to the sustainable economic development.

Impediments to Financial Trade: Theory and Applications

We propose a tractable model of an informationally inefficient market featuring nonrevealing prices, general preferences and payoff distributions, but not noise traders. We show the equivalence between our model and a substantially simpler one in which investors face distortionary investment taxes depending on both their identity and the asset class. This equivalence allows us to account for such phenomena as underdiversification. We further employ the model to assess approaches to performance evaluation and find that it provides a theoretical basis for some intuitive practices, such as style analysis, that have been adopted by finance professionals. Authors have furnished an Internet Appendix, which is available on the Oxford University Press Web site next to the link to the final published paper online.