CHILDREN INFLUENCE ON FAMILY BUYING DECISION, ULAANBAATAR, MONGOLIA

Nowadays, children play a very decisive role in family buying decisions. The aim of this research is to find out influence of children on family buying decision in Mongolia. We specifically examined how types of the product, advertising and peers influence children’s decision and whether it depends on their demographics. For the purpose of achieving research objectives questionnaire method was conducted on 174 participants, which were analyzed by SPSS23. The results of this study demonstrated that influence of children on family buying decisions are less affected by children’s age however, boys are more influencing their parent’s buying decision than girls. As children grow older, they became more involved in family decisions to buy durable and family-joint products. Although, children of age group 16-18 tend to be more likely to influence buying decision which was related to them.

Laurel Tangyuan and Fuwan Chocolate Incident - How to do better people-oriented external communication

The "Fuwan Chocolate", which originated in Pingtung, Taiwan, is a world-famous chocolate brand. In 2020, “Fuwan” won the gold medal during the “World Chocolate Competition”, which known as the "Oscar Award” in the chocolate industry. After winning the grand prize, "Fuwan Chocolate" took advantage of the momentum and launched joint products with well-known brands, such as Laurel Corp (Tangyuan). Unexpectedly, the father of Fuwan’s CEO sexually harassed a female intern five years ago, and the CEO also scolded the victim for the chaotic private life after his father being accused. This old matter that has been 5 years was brought up to the stage again this year. Although Fuwan apologized on their Facebook fan page afterwards, it was not accepted by netizens. After three weeks of uproar, its co-branded manufacturer Laurel announced the suspension of production of chocolate flavor tangyuan in collaboration with Fuwan. Many well-known Taiwanese manufacturers also followed the step in the meanwhile. The established credibility and image are now seriously damaged. This study is mainly to discuss the external communication methods and processing results of "Fuwan" and "Laurel" by comparing the pros and cons of their processing methods. We hope this research will be able to provide a better people-oriented communication method that may combined with local condition as a reference when same incident once happened in the future.

The Contribution of Geographical Certification Programs to Farm Income and Rural Economies: The Case of Pecorino Siciliano PDO

This study attempts to measure the capacity of the EU geographical certification scheme to positively influence the price of certified products and the incomes of their producers. A comparison of the economic results of two cheese-producing dairy farm enterprises with different business strategies and locations within the Sicilian hinterlands is performed in order to determine the transformation value of each dairy’s sheep milk into pecorino cheese (with and without the Protected Designation of Origin, or PDO, certification) and the related joint products (ricotta). The economic convenience of the total transformation of sheep milk into Pecorino Siciliano PDO and ricotta is also appraised. The results suggest that producing and commercializing Pecorino Siciliano PDO is a promising strategy for differentiating and promoting dairy farm products and improving the financial performance of producers, with foreseeable positive repercussions in the socioeconomically less favored rural areas where they are located.

Pelatihan Sertifikasi Halal sebagai Strategi Membangun Kepercayaan Konsumen bagi Masyarakat Desa Gadingkulon, Kecamatan Dau, Kabupaten Malang

This activity is motivated by the products of the Gadingkulon villagers who have low bargaining power, their lack of ability in packaging and selling products is also an obstacle. Besides, many business actors have not pocketed and are not sufficiently knowledgeable about halal certification from MUI for the products they produce, so they will find it difficult to market their products to souvenir centers, supermarkets, and other markets. Guaranteed halal products through halal product certificates will provide comfort, safety, safety, and certainty of the availability of halal products for people in consuming and using halal products and can increase added value for business actors to produce and sell halal products. Therefore, they need to be equipped with knowledge and training on halal certification steaming. This service activity consists of 4 stages, namely preparation, meeting, training, and monitoring and evaluation. The community service activities carried out in Gading Kulon Village, Dau District, Malang Regency are going well. The result of community service activities is that people who have joint products with the Halal Center of UIN Maulana Malik Ibrahim Malang help meet and identify all the requirements needed and will then be bridged by the Halal Center of UIN Maulana Malik Ibrahim Malang until the issuance of halal certificates.