The growing demand for high-quality transmission of electrical energy with a high level of reliability of cable lines is determined not only by the conditions of operation, installation, but also by the technology of cable production. This article discusses the issues of increasing the reliability of power supply to active consumers, which is achieved through the use of cable products with a higher level of reliability. The concept of "reliability", disclosed in the article, is valid for all cables and wires with insulation, which must maintain integrity as part of the product for the entire period of operation. The use of fundamentally improved technological processes, as the conducted study shows, makes it possible to reduce ohmic resistance of the conductive part of the cable product and thereby allows reducing the temperature parameters of the operating cable line. Cable failure, in most cases, is associated with insulation breakdown, the reason for which can be caused by a rise in temperature inside the cable insulation. In this regard, the creation of conditions for reducing the ohmic resistance of a current-carrying conductor is one of the ways to increase the reliability of a cable product at the stage of its manufacture. Proposed technical solution, considered in this article, is focused on the technological operation - drawing, where changes in the standard drawing route make possible reduction of the ohmic resistance of the current-carrying conductor by 3-5% for copper and aluminum, respectively.