Coastal tourism, market segmentation and contested landscapes

Governments are increasingly adopting Blue Growth strategies as a means of promoting economic development. Although Blue Growth offers development opportunities, from a local perspective it is often concentrated in inaccessible sectors or has negative impacts on coastal communities and landscapes. We argue that to be of use to local communities, tourist experiences of coastal landscapes need to be understood from a community-led, rather than market-led, perspective. Tourist market segmentation can help reveal such experiences but has predominately been used in a narrow, econometric way by the tourism industry, market researchers and policymakers. These approaches often fail to capture the innate experiential nature of coastal tourism and often result in the production of coastal tourism that is unsympathetic to community landscape perspectives and values. To address this gap, this paper adopts an experiential tourist segmentation approach based on community experiences of coastal landscapes. Applied to data collected from a tourist survey on the west coast of Ireland, we identify five landscape experiences: well-being experiences; conscientious travel experiences; nature experiences; coastal change experiences; and cultural experiences. Based on these experiences, four alternative tourist segments were identified, with significant alignment to communities around sustainable, ethical and locally sensitised forms of tourism, as follows: Blue Health Seekers; Nature Escapers; Pristine Seekers; and Heritage Explorers. The paper concludes by arguing that adopting more experiential and dialogical approaches to market segmentation will identify tourist and communities’ perspectives in ways that are compatible and will reveal opportunities for more inclusive and locally accessible forms of Blue Growth.

Gender and Age Differences in Choice of Holiday Destination: Case of Langkawi, Malaysia

While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its popularity among the local and international tourist. Survey questionnaire is used as a tool for data collection. A total of 529 Langkawi holidaymakers participated in the study. T-test and ANOVA has been employed to analyse the data. The findings indicate that gender and age both influence Langkawi being chosen as a holiday destination. Male and female consumers place different emphasis on the selection of Langkawi as a destination of choice. These findings suggest that tourism advertisers and destination promoters need to be aware of different needs and wants of both males and females. However, tourists of different ages evaluate Langkawi similarly, which marketers can use a variety of promotion packages for all age group. The study's practical implications and limitations are discussed.

Motivations of tourists in wine regions: the case of La Rioja, Spain

Purpose This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist. Design/methodology/approach The data were derived from 217 questionnaires regarding tourists’ motivations. A tourist survey was applied in La Rioja’s capital city, Logroño, and segmentation analysis was undertaken. The data were first grouped into five factors regarding motivations for one’s visit. These factors were then used to create two clusters: “wine tourists” and “other tourists”. Findings The results enabled us to detect different segments of tourists. The existence of two clusters suggests that tourists are motivated to visit the region for various reasons that are not necessarily wine-related. Thus, the region should be marketed to tourists beyond the theme of wine, as there is a demand for diverse experiences. Originality/value Using the push and pull theory, this study contributes to the literature on the profile of visitors to wine tourism destinations by identifying differences in terms of motivations and other personal characteristics between “wine tourists” and the “other tourists”. It also adds to the few existing studies on wine tourism segmentation in Spain through its focus on La Rioja, which is one of the most famous Spanish wine tourism destinations.

Bargaining Power in Tourist Shopping

Bargaining behavior is popular when tourists shop, with bargaining power representing the surplus sellers or buyers obtain after price negotiations. This article applies a two-tier stochastic frontier analysis to estimate sellers’ and buyers’ (i.e., tourists’) surplus terms as a measure of their respective bargaining power. Using large-scale data on shopping behavior obtained from a domestic tourist survey conducted in Nanjing, China, between 2005 and 2010, our empirical results indicate that in general, tourists exhibit stronger bargaining power than sellers. Additionally, tourists’ net surplus, as a measure of relative bargaining power, is heavily informed by their tripographic and sociodemographic characteristics, with the former being more influential. In particular, tourists traveling with companions and obtaining travel information from friends and mass media tend to have stronger-than-average bargaining power.

Comparison of take-it-or-leave-it and take-it-or-leave-it with follow-up elicitation formats – case study of Czech national parks

This paper focuses on comparison of two different elicitation formats commonly used in the Willingness-to-pay method. It compares the difference in influence of chosen respondents’ characteristics on their willingness to pay for evaluated non-market good applying the take-it-or-leave-it (single-bounded choice) and take-it-it-or-leave-it with follow-up (double-bounded choice) elicitation formats. The good evaluated in the presented article is recreation in nature-based areas. The research is conducted in two primer nature-based recreational areas in the Czech Republic (National Park Sumava, National Park Podyji). The data sources are gathered from a tourist survey carried out in both the studied areas. A logistic regression is used for evaluation of the results. Based on the analysed method, two models are developed. The binary model elaborates the take-it-or-leave-it approach and the ordinal model elaborates the extended approach – take-it-it-or-leave-it with follow-up. The influence of personal and socioeconomic tourists’ characteristics on their willingness to pay is predicted in both models and consequently compared. The predictors analysed include sex, age, education, frequency of visitation of studied areas, and total costs spent during the actual visit.

The socio-economic impact of the Karoo National Park

National parks in South Africa are seen as major tourism assets due to the wildlife and various activities for international and local visitors. Little is known of the socio-economic contribution of these parks to their respective local economies. The purpose of this research was to determine the socio-economic impact of the Karoo National Park (Karoo NP) in South Africa, especially the economic impact of the Karoo NP on the local economy, the impact of tourism business development in the Karoo district, and how the park affects the community. Three surveys were used to determine the socio-economic impact: a community survey, a business survey and a tourist survey. The results show that the park has an impact in terms of production, income generation and employment in the area, but this impact is not as significant as that of other national parks in South Africa. A small percentage (4%) of businesses in Beaufort West owe their existence to the Karoo NP, but most rely on tourist spending. For the park to have a greater impact, it is imperative to increase accommodation capacity, offer more activities and promote activities and attractions in the region.Conservation implication: The importance of this article lies in the economic value that conservation management generates as well as identifying the benefits that communities derive from the existence of a national park. It also supports the notion that conservation entails more than just conserving fauna and flora and highlights the interdependence of conservation, tourism and community participation.

Research on shipborne tourism to the Ross Sea region and the New Zealand sub-Antarctic islands

An ongoing programme of tourist survey research, conducted since the 1990/91 summer season, is summarised. While focusing initially on the nature reserves of the New Zealand sub-Antarctic islands, the programme was subsequently extended to encompass related tourist visits to Macquarie Island (Australia) and the Ross Sea region of Antarctica. In accordance with expressed management information needs, the research objectives and the methodology, based on questionnaires distributed by national representatives aboard tour vessels, have evolved from general descriptive visitor surveys to more site-specific visitor assessments. Research findings emphasised that these tourists constitute a distinctive activity group. The impact issues they reported were mainly related to trampling and some site-specific wildlife disturbance, with other impact issues not being prominent. No notable dissatisfactions were apparent or visit improvements demanded, and strong support was indicated for most of the management restrictions applied to onshore visits. Methodological lessons from conducting this survey programme are briefly summarised, and suggestions for future research directions are made, with more emphasis on post-voyage evaluation surveys and assessments of physical impacts related to tourist visits.