newspaper heading and proper name are parts of medial space

In article the basic components of modern medial space are examined: heading and proper name. Authors emphasize that the heading in the modern Internet - newspaper text influences the reader and forces to pass under the reference to the publication which is interested by him. Besides it, the basic functions of heading and proper name as parts of the journalese text are analyzed. All theoretical moments of functioning onims in newspaper headings, authors of the article illustrate concrete examples. Researchers judge that proper name had in newspaper headings are used with a support on (background knowledge) reader that allows to draw quickly his attention to the publication.

THE FUNC THE FUNCTIONS OF ST TIONS OF STANDARD INTRODUCTORY WORDS IN Y WORDS IN MEDIATEXTS

Background. The article analyzes the stylistic features of standard introductory words used in newspaper texts in Uzbek and English. It has also been suggested that there is a standard similarity in the introductory words that connect sentences in Uzbek and English newspaper texts, and these words are often significant as they come at the beginning of a sentence. All analyzes were compared using examples of Uzbek and English newspapers. Methods. Introductory words in modern newspaper text is a powerful means of representing the author of a newspaper text, explication of dialogicity, as well as reproduction of the features of colloquial speech to give effect ease, spontaneity in expressing thoughts.

MODERN NEWSPAPER DISCOURSE: DEFENTION OF GENDER AND COMMUNICATION STRATEGIES

This article is devoted to one of the most urgent problems– the relationship of the concepts of "gender", "newspaper discourse", "communicative strategy", "media presentation". The focus is on the ways to introduce the concept of "gender" in a modern newspaper text, the consideration of high-frequency strategies and tactics that the authors of the text turn to when including this word. The author convincingly proves that a detailed analysis of the ways of entering the word "gender" helps to better understand the semantics of this concept, to analyze the methods of representation in the space of modern newspaper discourse.

NUMBERS IN THE NEWS TEXT (BASED ON MATERIAL OF ONE ISSUE OF NATIONWIDE NEWSPAPER “DAY”)

The article is devoted to the analysis of the digital content of publications of one issue of the daily All-Ukrainian newspaper “Den” (March 13-14, 2020). The author aims to identify the main thematic groups of digital designations, as well as to consider cases of justified and unsuccessful use of digital designations. Applying the content analysis method, the author identifies publications that contain numerical notations, determines the number of such notations and their affiliation with the main subject groups. Finds that the thematic group of digital designations “time” (58.6% of all digital designations) is much more dominant. This indicates that timing is the most important task of a newspaper text. The second largest group of digital designations is “measure” (15.8% of all digital designations). It covers dimensions and proportions, measurements of distance, weight, volume, and more. The third largest group of digital signage is money (8.2% of all digital signage), the fourth is numbering (5.2% of all digital signage), and the fifth is people (4.4% of all digital signage). The author focuses on the fact that the digits of the journalist’s text are both a source of information and a catch for the reader. Vivid indicators give the text a sense of accuracy. When referring digital data to the text, journalists must adhere to certain rules for the writing of ordinal numbers with incremental graduation; submission of dates; pointing to unique integers that are combined (or not combined) with units of physical quantities, monetary units, etc.; writing a numerator at the beginning of a sentence; unified presentation of data. This will greatly facilitate the reader’s perception of the information.

Naming Of Newspaper Text: Pragmatic Properties Of The Title

This article analyzes issues related to the expression of types of speech acts in the headlines of the newspaper text, phenomena related to hidden content, as well as the author's idea when naming the newspaper text.