MODERN NEWSPAPER DISCOURSE: DEFENTION OF GENDER AND COMMUNICATION STRATEGIES
Keyword(s):
This article is devoted to one of the most urgent problems– the relationship of the concepts of "gender", "newspaper discourse", "communicative strategy", "media presentation". The focus is on the ways to introduce the concept of "gender" in a modern newspaper text, the consideration of high-frequency strategies and tactics that the authors of the text turn to when including this word. The author convincingly proves that a detailed analysis of the ways of entering the word "gender" helps to better understand the semantics of this concept, to analyze the methods of representation in the space of modern newspaper discourse.
1997 ◽
Vol 85
(2)
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pp. 431-434
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2012 ◽
Vol 490-495
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pp. 1441-1445
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2014 ◽
Vol 1051
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pp. 431-434
1996 ◽
Vol 60
(4)
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pp. 358-378
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2003 ◽
Vol 48
(19)
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pp. 3143-3155
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2009 ◽
Vol 297
(4)
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pp. H1421-H1428
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1977 ◽
Vol 29
(3)
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pp. 461-473
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