scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Produk Tela-Tela Barokah Depan Kampus Baru Universitas Halu Oleo pada Masa Covid-19

2021 ◽  
Vol 6 (5) ◽  
pp. 182
Author(s):  
Rustiani Rustiani ◽  
Idrus Salam ◽  
Muhammad Aswar Limi
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Survey Results ◽  
Snack Products ◽  
Satisfaction Analysis ◽  
Customer Satisfaction And Loyalty

This study aims to determine consumer satisfaction and loyalty of late-late products during the Covid-19 period—this research at the Barokah Tela-tela business in front of the new UHO campus using 30 respondents. Determination of respondents is done by accident (Accidental sampling), assuming that the respondent can be trusted. The variables observed in this study were consumer characteristics, tela-tela, and customer satisfaction and loyalty and satisfaction analysis methods using Customer Satisfaction Index (CSI) analysis and loyalty analysis using committed buyers, like the brand, satisfied buyers, habitual buyers, and switches. Buyers. The results show that the calculation of customer satisfaction analysis of the Customer Satisfaction Index is 0.77 or 77.46%. The CSI value criterion states that the vulnerable value of 0.66-0.80 is a satisfied consumer criterion. Based on this situation, it can be concluded that Barokah consumers have shown a satisfying attitude towards the products they consume. The survey results show that the most consumers who state that they are satisfied are the taste and cleanliness attributes of the Tela Barokah business location. The results of the calculation of consumer loyalty analysis using switcher buyer analysis are 53.33%, chronic is 79.33%, the satisfied buyer is 72.00%, liking the brand is 76.67%, and committed buyer is 62.00%. The analysis results are mainly in the index interval of 61.00-80.00, which means that Barokah consumers have shown a loyal attitude. The existence of the Covid-19 pandemic did not hurt the decline in consumer demand for snack products in the business. This is known from the income that remains in the range of ± IDR400.000 - IDR1.500.000 - every day both before and during the Covid-19 outbreak in Kendari City.

scholarly journals Analisis Kepuasan dan Efektivitas Kerja Petani pada Penggunaan Hand Tractor di Lahan Kering

2019 ◽  
Vol 8 (2) ◽  
pp. 364
Author(s):  
Ananda Pradnyasuari ◽  
I Made Anom S. Wijaya ◽  
Ida Ayu Rina Pratiwi Pudja
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Junior High School ◽  
Consumer Satisfaction ◽  
Agricultural Land ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Human Labor ◽  
Purposive Sample

Hand tractor adalah salah satu teknologi alat dan mesin pertanian yang telah banyak digunakan petani dalam mengolah lahan pertanian sebagai pengganti tenaga manusia dan tenaga ternak. Penggunaan hand tractor di Kecamatan Baturiti, khususnya di Desa Candikuning sudah diterapkan kurang lebih 5-10 tahun dikarenakan waktu mengolah tanah lebih cepat daripada menggunakan tenaga kerja manual. Penelitian ini bertujuan untuk menganalisis kepuasan dan efektivitas kerja petani pada penggunaan hand tractor di Desa Candikuning, Baturiti, Tabanan, Bali. Penentuan sampel menggunakan metode purposive sample. Jumlah responden 30 petani dengan kriteria petani yang memiliki lahan pertanian, memiliki hand tractor, serta menggunakan hand tractor. Penelitian dilaksanakan pada bulan April – Mei 2019. Analisis menggunakan metode Deskriptif untuk menguraikan karakteristik petani. Analisis kepuasan konsumen menggunakan Important Performance Analysis (IPA) dan Customer Satisfaction Index (CSI), serta Analisis Efektivitas untuk mengukur efektivitas kerja petani. Penelitian menunjukkan bahwa pengguna hand tractor didominasi oleh petani kelompok umur produktif (50%), tingkat Pendidikan setingkat SD-SMP (73.34%), dengan pekerjaan sampingan sebagai buruh tani (60%). Hasil Importance Performance Analysis didapatkan tingkat kesesuaian rata-rata antara kinerja dan kepentingan sebesar 87.85% dengan rentang nilai berkisar antara 54.84% pada atribut harga hand tractor sampai dengan 100% pada atribut mudah dalam pengoperasian mesin. Hasil analisis Customer Satisfaction Index didapatkan sebesar 68.10%. Efektivitas kerja petani pada penggunaan hand tractor sebesar 100%. Dari hasil penelitian disimpulkan bahwa petani merasa puas pada penggunaan hand tractor dan kerja petani pada penggunaan hand tractor tergolong efektif. Kata kunci: hand tractor, kepuasan petani, efektivitas.   Hand tractor is one of the technology tools and agricultural machinery that has been widely used by farmers in processing agricultural land as a substitute for human labor and livestock power. The use of hand tractors in Kecamatan Baturiti, especially in Desa Candikuning has been implemented for approximately 5-10 years due to the time to process land faster than using manual labor. This study aims to analyze the satisfaction and effectiveness of farmer's work on the use of hand tractors in Desa Candikuning, Baturiti, Tabanan, Bali. Determination of the sample using the purposive sampling method. The number of respondents is 30 farmers with the criteria of farmers who own agricultural land, own hand tractors, and use hand tractors. The study was conducted in April - May 2019. The analysis used descriptive methods to describe the characteristics of farmers. Analysis of consumer satisfaction using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI), as well as Effectiveness Analysis to measure the effectiveness of farmers' work. Research shows that users of hand tractors are dominated by productive age farmers (50%), education level is at the level of elementary-junior high school (73.34%), with side jobs as farm laborers (60%). Importance Performance Analysis results obtained an average suitability level between performance and importance of 87.85% with a range of values ??ranging from 54.84% in the price attribute of hand tractors to 100% in the easy attribute in machine operation. Customer Satisfaction Index analysis results obtained by 68.10%. The effectiveness of farmers' work on the use of hand tractors is 100%. From the results of the study concluded that farmers were satisfied with the use of hand tractors and the work of farmers on the use of hand tractors was classified as effective. Keyword: hand tractor, farmer’s satisfaction, effectiveness.

scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Midori Japanaese Restaurant Cabang K.H. Wahid Hasyim Jakarta Pusat

1970 ◽  
Vol 1 (1) ◽  
pp. 54-65
Author(s):  
Tintin Sarianti ◽  
Rr. Prita E Putriana
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Times

Citizen consumption for the times towards food is more increase. This matter will be influenced by the increasing need of citizen on nutrition and nutrient. This phenomenon is followed by the existence of many restaurants as business caterers. Jakarta is one of the cities in Indonesia with a variety of diversity, including in terms of food. There are various kinds of foods sold in restaurants in Jakarta, both from within and outside the country. One of them is a unique Japanese food. Currently, there are more and more Japanese food restaurants in Jakarta. One of the restaurants that still survive until this day is Midori Japanese Restaurant. In maintaining its business, Midori Japanese Restaurant needed to explore its consumer characteristics, consumer satisfaction, and consumer loyalty. The restaurant can implement marketing strategies to maintain its business. This research was commenced from March to May 2010 and conducted at Midori Japanese Restaurant branch K.H. Wahid Hasyim Central Jakarta. This research used descriptive analysis for consumer characteristics, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA) to know the attributes improvements, and loyalty pyramid to determine the level of consumer loyalty. This research also provided recommendations that can be done as marketing strategy.Keywords: Japanese food, consumer characteristics, consumer satisfaction, consumer loyalty, descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), loyalty pyramid.

scholarly journals Analisis Stimulus Pemasaran Produk Kopi terhadap Kepuasan dan Loyalitas Konsumen (Studi Kasus pada Kafe Semasa Semarang)

2021 ◽  
Vol 5 (3) ◽  
pp. 805-818
Author(s):  
Septia Permatasari ◽  
◽  
Edy Prasetyo ◽  
Siswanto Santoso
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Quota Sampling ◽  
The Impact ◽  
Number Of Customers

The aims of the study are to (i) find out the impact of marketing stimulus on consumer satisfaction, (ii) find out the impact of marketing stimulus on consumer loyalty, (iii) find out the impact of marketing stimulus on consumer loyalty through customer satisfaction, and (iv) find out the level of consumer satisfaction at Semasa Cafe in Semarang. This research was conducted in March 2020. Semasa Cafe was chosen as a research location based on the consideration that Semasa Cafe has an outdoor café concept, the use of a small building in the corner of the shop, and does not have wifi facilities but still has a large number of customers. The number of samples was determined using 110 quota sampling with customers of Cafe Semasa as respondents, while the determination of samples was done using accidental sampling. Criteria for respondents are consumers who buy coffee products at Semasa Cafe with a minimum of three visits a month. Data collection is done by conducting interviews based on a questionnaire that has been prepared. Data were analyzed using path analysis, IPA (importance performance analysis) and (CSI) customer satisfaction index. This research find out that price variable, service quality variable, and also promotion variable have an influence on customer satisfaction. Quality of service variable, promotion variable, and customer satisfaction variable have impact customer loyalty. Service quality variable and promotion variabel has an influence on consumer loyalty through customer satisfaction of Semasa Cafe coffee products . Semasa Cafe consumer satisfaction level is 85.2% which means consumers are in the criteria of very satisfied.

scholarly journals CONSUMER SATISFACTION ANALYSIS OF SEAFOOD PROCESSED PRODUCTS

2019 ◽  
Vol 2 (2) ◽  
pp. 167-175
Author(s):  
Achmad Rizal ◽  
William Cheung ◽  
Asep Agus Handaka Suryana ◽  
Atikah Nurhayati
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Food Product ◽  
Food Hygiene ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Processed Products ◽  
Satisfaction Analysis

This study aims to determine the attributes that affect the level of customer satisfaction and the value of the level of customer satisfaction in the Bandar Djakarta restaurant of Alam Sutera of Tangerang City. The method used in this study is the method of importance-performance analysis to determine the attributes that affect customer satisfaction and the customer satisfaction index to determine the value of overall customer satisfaction. After all the data has been processed, the data will be analyzed descriptively. The technique used to take samples in this study is accidental sampling. Sampling was carried out for four weeks in July 2019 with a total of 85 respondents. The results of this study indicate that the attributes that make consumers feel satisfied are the variety of food, product taste, food hygiene, safety guarantees, the hospitality of the waitress, queuing time, room comfort and room cleanliness. While the attributes that make consumers feel less satisfied are the cleanliness of eating utensils and the speed at which food is served. The overall value of customer satisfaction is at 85,00.

scholarly journals MENGKAJI KEPUASAN DAN LOYALITAS KONSUMEN SUSU BUBUK TINGGI KALSIUM DENGAN PENDEKATAN MULTI-ATRIBUT

2018 ◽  
Vol 10 (3) ◽  
pp. 16
Author(s):  
Amam Rafael ◽  
Pradiptya Ayu Harsita
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Milk Powder ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
High Calcium ◽  
Multistage Sampling ◽  
Customer Satisfaction And Loyalty

Constumer satisfaction and loyalty is one indicator of marketing success. This study aimed to analyze the level of customer satisfaction and loyalty milk powder with high calcium by attributes attached to high calcium milk powder products. Milk powder used as the object of the research was Anlene milk powder and Hilo milk powder. Attributes used in the study are: brand, flavour, label, price, and promotion. Determination of the sample using multistage sampling technique. The data analysis used is multiple linear regression. The results showed that milk powder Anlene attributes that affect customer satisfaction is a flavor of (0,001), price (0,018), and promotion (0,023), while milk powder Hilo attributes that affect customer satisfaction is the brand (0,024) and the label (0,015). Anlene milk powder attributes that influence consumer loyalty is priced at 0,017, while the milk powder Hilo attributes that influence consumer loyalty is the brand of 0,021.

scholarly journals KAJIAN TINGKAT KEPUASAN PELANGGAN TERHADAP KINERJA TRANSPAKUAN BOGOR (Studi kasus: Pelayanan di Halte dan Pelayanan di dalam Bus Transpakuan Bogor)

ASTONJADRO ◽  
2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Aris Savitri ◽  
Tedy Murtejo ◽  
Rulhendri .
Keyword(s):  
Customer Satisfaction ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Satisfaction Analysis

<p>Kepuasan pelanggan adalah perasaan senang atau kecewa pelanggan yang berasal dari perbandingan antara kesannya terhadap kinerja atau hasil suatu produk dan harapan-harapannya. pengukuran kinerja merupakan alat atau metode yang digunakan untuk memberikan penilaian<br />seberapa besar tingkat prestasi kerja atau capaian tujuan dan sasaran yang telah ditentukan. Bus Tran s Pakuan kota Bogor adalah bus rapit transit di kota Bogor, yang diresmikan pada tanggal 3 Juni 2007 melayani Koridor Cidangiang-Bubulak, Koridor Cidangiang– Harjasari,<br />Koridor Cidangiang-Bellanova dan lain-lain. Analisis dilakukan dengan metode Customer Satisfaction Index dan didapat karakteristik penumpang Trans Pakuan Bogor didominasi oleh wanita (52%), usia antara 18-28 tahun (54,3%), jenis pekerjaan adalah pelajar/mahasiswa (47,9%), status keluarga belum bekeluarga (62,4%), dan pendapatan &lt; Rp. 1.000.000 (34,6%).<br />Dari metode Customer Satisfaction Index didapat kepuasan dan kepentingan pelanggan  terhadap kinerja Trans Pakuan Bogor dalam pelayanan Halte diperoleh nilai sebesar 48% (di antara 35,00% - 50,99%) bahwa menandakan pengguna kurang merasa puas terhadap<br />tingkat standard pelayanan halte dan tingkat kepuasaan pelanggan terhadap pelayanan  di dalam Bus diperoleh nilai sebesar 51% (di antara 51% - 65,99%) menunjukan bahwa menandakan pengguna cukup puas terhadap tingkat standard pelayanan bus. Analisis ini juga<br />menggunakan metode Importance-Satisfaction Analysis yaitu dengan membandingkan kinerja Transpakuan Bogor berdasakan metode Importance-Satisfaction Analysis menunjukkan bahwa<br />aspek yang perlu dipelihara pada Pelayanan Halte adalah Aksebilitas, fasilitas penutup halte, fasilitas penerangan, kenyamanan tempat duduk, fasilitas kebersihan dll dan Pada Pelayanan di<br />dalam Bus adalah waktu operasional bus, kenyamanan didalam bus, petugas keamanan, fasilitas pegangan tangan, akses turun naik disabilitas.</p>

scholarly journals ANALISIS SIKAP DAN KEPUASAN KONSUMEN TERHADAP ATRIBUT PRODUK KARKAS AYAM PEDAGING SEGAR DI PASAR TRADISIONAL KOTA SAMARINDA

2018 ◽  
Vol 8 (2) ◽  
pp. 69
Author(s):  
Arif Ismanto ◽  
Try Julianda ◽  
. Mursidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Data Retrieval ◽  
Primary Data ◽  
Consumer Attitude ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Level Of Satisfaction

This research aims to know the attitude of consumers, the level of satisfaction, and what product attributes that are considered consumers before buying the broiler carcass in traditional market of Samarinda City. The data retrieval research conducted during November 2016. The basic method of research is using descriptive method, and it’s implementation with the technique level. The location of the study was chosen intentionally in Samarinda City by taking 3 traditional markets as a sample. The determination of the number of samples is done proportionally and the technique of determining the sampling method by chance (Accidental sampling) with the number of samples of 50 respondents. The type of data used is primary data and secondary data with data collection techniques by observation, interview, and recording. The analysis used is Fishbein Multi Attribute attitude analysis and to analyze satisfaction using Customers Satisfaction Index. The result of the research based on analysis of Fishbein Multiatribut known to consumer attribute value toward color attribute 16.80, weight (16.48), aroma (15.76), skin hygiene (14.57) and price (13.11). Based on Costumer Satification Index the level of customer satisfaction on broiler carcass is 77.11%. Result of research based on analysis of Fishbein Multi Attribute known consumer attitude toward carcass is “positive” which means consumers are well-receptive to broiler carcass in traditional markets with most attributes considered in the purchase decision of chicken carcasses in traditional markets of Samarinda City is the color of broiler carcasses. The order of attributes from the most considered to the least considered is color, carcass weight, aroma, skin hygiene and broiler carcass price. Based on Customer Satisfaction Index of consumer satisfaction level against broiler carcass is 77.11% who are satisfied category.

scholarly journals ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN KOPI AAA DI KABUPATEN KERINCI

2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Jahyu Pradinata
Keyword(s):  
Customer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
The Future ◽  
Coffee Powder ◽  
Ground Coffee

Research objectives are to analyze the level of satisfaction of consumers against products of coffee powder Nefo Cap AAA. for consumer loyalty towards mengetahuitingkat ground coffee products Nefo Cap AAA. A sample of these studies amounted to 131 consumers Coffee Nefo Cap Regency AAA Kerinci. The data from this study are obtained from the results of a questionnaire distributed to respondents. This research was analyzed using the methods of Customer Satisfaction Index (CSI), the Importance of Performance Analisys (IPA). The results of this study found that the image of the pyramid Coffee loyalty Nefo Cap AAA in General can be said already quite well. On the level Switcher/Price Buyer has a considerable percentage of the amount that is 57 percent. This can lead to a reduced number of sales in the future due to the consumer at this level are likely to be moved on the ground coffee brand to another if there is a manufacturer that sells ground coffee that is cheaper with the same quality with the brand of coffee Nefo Cap AAA. At the level of the respondent which is brand loyalitas Switcher of 57%, respondents who Hobitual of 69%, of respondents which is a Satisfied Buyer of 70%, of the respondents which is Liking the Brand of 68%, and respondent who is a Committed Buyer of 68%.

scholarly journals ANALISIS KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE CUSTOMER SATISFACTION INDEX (Studi Kasus : C’Bezt Taman Griya)

2019 ◽  
Vol 7 (2) ◽  
pp. 181
Author(s):  
Pinondang Simanjuntak ◽  
I Ketut Satriawan ◽  
Sri Mulyani
Keyword(s):  
Customer Satisfaction ◽  
Data Processing ◽  
Consumer Satisfaction ◽  
Reliability And Validity ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Research Site ◽  
Level Of Satisfaction ◽  
Level Of Importance

The purpose of this study was to know the attributes that are considered important by consumers and to know the level of customer satisfaction at C'Bezt Taman Griya. The method used is Slovin Method for determining samples and customer satisfaction index (CSI) method for data processing. Tests for reliability and validity were carried out at Jaya Fried Chicken Siligita and research site in C’Bezt Taman Griya. The number of samples used was 97 respondents. The attributes that are considered important by consumers based on the level of importance are the taste of food, the behavior of employees in serving consumers, and cleanliness of the location. Based on the level of satisfaction is the speed in serving consumers, taste of food, seriousness in serving consumers. The level of customer satisfaction C'Bezt Taman Griya is 74.63% with the level of Customer Satisfaction criteria that is satisfied. Keywords: Consumer Satisfaction, Consumen Satisfaction Index, C’Bezt.

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