PENGARUH YOUTUBE ADVERTISING TERHADAP RESPONS KONSUMEN

The purpose of this research is to study YouTube advertising research on consumer responses. The theory used is the theory of advertising value (informativeness, credibility, entertainment, irritation) and consumer response theory (awareness, knowledge, preferences, preferences, beliefs, purchases). This research is quantitative, while the research method is a survey with a type of explanatory research. The population in this study 344 people were students of STIKOM Interstudi year 2016-2017. To determine the sample size using the Slovin formula, collecting 100 respondents. The technique of answering data is done by closed question questionnaire, observation, literature, and literature study. While the data analysis technique is done by processing data using SPSS, analyzing data with statistical formulas and interpreting them. The results of this study are among YouTube advertisements on consumer responses showing strong results.

SEBUAH KARYA FILM PENDEK “TOPLES KACA”

The film "Toples Kaca" offers a story about the anxiety of a student who intends to prevent a child from dropping out of school, but a child thinks of quitting school, in the end the student can prevent in his way. The film "Toples Kaca" is in a decision, associated with controlling life as a journey. The content in this film is about the journey of the main character who continues to have strong ambitions and determination towards children. Their aim is to continue to provide encouragement and motivation, even if only by playing and with interactive media a glass jar. Student anxiety from existing patterns, where yes, questioning life, dreams, and future. This pattern is not just an existing system, but more broadly as a whole of economic factors, plus the problem of limitations, lack of encouragement or motivation from parents, children told to work, or the condition of the children themselves who choose to work. Besides "melancholy" in the midst of unrest is the look and mood that we can capture in outline of this film.

SEBUAH KARYA FILM PENDEK “KASIH SAYANG”

The development of film in Indonesia has a long journey to eventually become like a film today that is full of effects, and very easy to find as a medium of entertainment. The film has several types such as, Documentary Films, Short Films, Long Films. Short films themselves have differences with long films in terms of duration. It is said to be a short film because it is indeed short induration are 5 minutes or only 20 minutes. Not only that, the shooting process is also short, unlike widescreen films produced by professionals (Agus Dasmono, 2008: 29). The idea of this film begins from the writer wants to tell that the love ofparents will never break until the end of life, the authors also realize that young people today are not aware that the love of parents is very great for their children. This film will be a very interesting show with the story of a anxiety childwho is trusted to take care his younger brother who is still a baby and then left by his parents, making this movie useful for the community. The process of makingshort film works goes through three stages, namely pre-production, production, and post-production with the production team carrying out their duties in accordance with the jobdesk. Pre-production is the most important process, because this process will determine how to carry out the next process and the results that will be obtained. The production process takes place after preproduction is complete, production includes the process of taking pictures, organizing, and making sets. And post-production in the form of editing, sound

PEMANFAATAN MEDIA SOSIAL TWITTER @METROTVTODAY DALAM MEMBANGUN ENGAGEMENT DENGAN PEMIRSA PROGRAM “PRIME TALK” DI METRO TV

This research examines The Utilization of Social Media Twitter in Building Engagement with the audience of "Prime Talk" program on Metro TV. Program talk show which airs at prime time 19:05 – 20:00 WIB, started to utilize social media in the era of media convergence to publish the contents of the program in a way of live tweet. To analyze the results of the research, this research uses the framework of utilizing social media (content, monitoring, amplify, lead) which was stated by McKinsey and engagement structure (consumption, curation, creation, collaboration) stated by Evan & Mckee. The Researcher uses a post-positivistic paradigm with a qualitative approach and descriptive research. The data collection techniques used is observation and interviews. The results conducted indicate that the use of social media twitter has not been done properly so the “Prime Talk” program has not been able to produce the highest level of engagement with it’s viewers on social media.

SEBUAH KARYA FEATURE WISATA DAN PERJALANAN “TABLE STORY”

Current feature programs broadcast on Indonesian television have begun to be of little interest to the public, because they have begun to be displaced by other television programs whose content is merely entertainment. Though the community needs various programs that are able to provide information, inspiration and education in order to provide and increase awareness of the potential of their own people. The creator of the work wants to create a program that has a lot of information, inspiration and education about culinary from both the dish and the place. This program is a culinary travel feature titled "TABLE STORY", a program that packages a variety of unique culinary found in Indonesia, this program not only discusses my food but also provides in-depth information about the theme of the food and the place itself which has the desires to be the hallmark of the place itself and also a place that provides education for its customers. This program has a total duration of 15 minutes. This program will be aired once a week on Saturdays at 09.30 WIB, on the private television station SCTV (Surya Citra Televisi). The creator of the work has consideration of choosing the time and placing this program on the SCTV television station, because the television station does not have a culinary program that discusses in depth the presentation and design of the culinary place, so that this program can provide information, inspiration, and education to audience at the station.