How going green builds trusting beliefs

Author(s):  
Sveinung Jørgensen ◽  
Lars Jacob Tynes Pedersen ◽  
Siv Skard
Keyword(s):  
Author(s):  
Russell Williams ◽  
Philip J. Kitchen

Establishing trust in online encounters has attracted significant recent research interest. A large part of this work focuses on those factors that can be manipulated on a website to influence consumers’ trusting beliefs. A notable part of this research concerns the influence of website infrastructure attributes [design and interaction elements] on consumers’ assessment of vendor trustworthiness in the absence of knowledge-based transactional experience. Developing this work further, we introduce the established marketing concepts of ‘involvement’ and ‘elaboration’. Consumer involvement describes the relevance of a situation or decision for an individual. In the marketing literature, the importance of this concept lies in the fact that it influences an individual’s information search and processing strategies. Noting this, propositions are advanced suggesting that the infrastructure attributes that individuals use as informational cues may in fact influence assessments of trusting beliefs differently according to whether individuals face high or low involvement situations


2019 ◽  
Vol 59 (8) ◽  
pp. 1402-1412 ◽  
Author(s):  
Sangwon Park ◽  
Iis P. Tussyadiah

As peer-to-peer (P2P) accommodation service often involves multistage interactions between hosts and guests in online and offline settings, trust between the parties involved is of the utmost importance. In particular, the possibility of interacting offline in P2P service delivery highlights the significance of interpersonal trust between hosts and guests. Accordingly, this study examines the formation of trusting beliefs in hosts, comprising prospective guests’ perception of the ability, benevolence, and integrity of the hosts. This study estimated the effects of two antecedents—propensity to trust and trust in P2P platform—on trusting beliefs, as well as the consequence of trusting beliefs, that is, behavioral intention to book from the host. Important implications for trust formation in a P2P accommodation marketplace are provided.


First Monday ◽  
2017 ◽  
Author(s):  
Devendra Potnis ◽  
Dawit Demissie ◽  
Kanchan Deosthali

In the backdrop of growing violence and burgeoning crime rates on campus, student safety is one of the topmost priorities for North American universities. While the promises of Internet-based personal safety wearable devices (PSWDs) are highly touted by manufacturers and the academic campuses that adopt them, there is a lack of empirical data on the level of user (student) acceptance. Drawing on the literature on IT adoption, in particular the Unified Theory of Acceptance and Use of Technology (UTAUT) model and trusting beliefs, we propose a model to investigate the factors influencing the intention of 405 undergraduate students to voluntarily adopt POM, a personal safety wearable device, at a four-year college in the Northeast portion of the United States. The empirical analysis of the model using structural equation modeling (SEM) indicated that social influence, facilitating conditions in the form of resources, effort expectancy, and trusting beliefs influence the intentions of students to use POM.


2013 ◽  
Vol 12 (1) ◽  
pp. 45-56 ◽  
Author(s):  
C. Brad Crisp ◽  
Sirkka L. Jarvenpaa

Ad hoc global virtual teams are associated with swift trust – a unique form of trust in temporary systems. Cognitive components of swift trust render it fragile and in need of reinforcement and calibration by actions. Action components of swift trust are undertheorized as are the links to team performance. We elaborate on the normative action processes of swift trust and their relationship to performance, and then report results from a longitudinal quasi-experimental study of 68 temporary virtual teams with no face-to-face interaction. Results provide support for our theory about how the normative action processes involve setting and monitoring performance norms that are supported by early trusting beliefs and that increase late trusting beliefs and consequently team performance in virtual teams.


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