Social media policies, promotional support can impact student‐athletes’ NIL rights

2021 ◽  
Vol 18 (8) ◽  
pp. 3-3
Author(s):  
Timothy O'Brien
Keyword(s):  
Social Media ◽  
Student Athletes

Student Athlete Activism in a Millennial World

2019 ◽  
pp. 167-182
Author(s):  
Myron L. Pope ◽  
Darnell Smith ◽  
Shanna Pope
Keyword(s):  
Social Media ◽  
College Student ◽  
Student Athletes ◽  
Student Athlete ◽  
University Administration ◽  
Political Issues ◽  
The Past ◽  
The World ◽  
History Of ◽  
College Student Athletes

College student athletes are among the most recognized students in their communities, across the country, and in some cases around the world. Their voices hold a significant esteem, and they can impact many societal and political issues. Some have postulated that college student-athletes are hesitant to be a part of these politics, but during the past few years, many have taken stands through social media and through protests on their campuses that have been in opposition to the stances of their coaches, their university's administration, and their teammates. Many, however, challenge the role that student athletes have in these protests. This chapter will explore the history of student athlete activism and its developmental aspects, highlight the more recent instances of such activism, and finally discuss how university administration and others can support and be responsive to the concerns that are expressed by this unique set of students.

#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion

2020 ◽  
Vol 9 (S1) ◽  
pp. S35-S43 ◽  
Author(s):  
Yannick Kluch ◽  
Amy S. Wilson
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Planning Process ◽  
Student Athlete ◽  
Media Campaign ◽  
Sports Industry ◽  
Diversity And Inclusion ◽  
Starting Point ◽  
Inclusive Excellence

In an increasingly diverse sports industry, inclusive excellence becomes an important axiom to engage a variety of stakeholders. This case study outlines the development of the National Collegiate Athletic Association’s (NCAA) inaugural Diversity and Inclusion Social Media Campaign launched by the NCAA’s Minority Opportunities and Interest Committee in partnership with the national Student-Athlete Advisory Committees. The goals of this campaign were to provide the more than 500,000 student-athletes in the NCAA with a platform to create a dialogue on diversity and inclusion on their campuses as well as to communicate the benefit of inclusive environments to the student-athlete experience. By outlining the steps from the campaign idea to its implementation, this case study provides students with the ability to (a) understand a major sport organization’s planning process for a national social media campaign focused on diversity and inclusion, (b) analyze current diversity trends in the sports industry using the NCAA as an example, (c) trace the NCAA membership’s engagement with the campaign, and (d) determine to which extent a campaign such as this one can serve as a starting point for anchoring inclusive excellence in the fabric of intercollegiate athletics departments.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

Interview With Chris Yandle, Assistant Athletic Director of Communications, University of Miami Athletics

2013 ◽  
Vol 6 (4) ◽  
pp. 388-390 ◽  
Author(s):  
Brandon Boatwright
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Media Education ◽  
First Year ◽  
Athletic Director ◽  
University Of Miami ◽  
Day To Day Operations ◽  
The University

Chris Yandle is in his first year as the director of communications at the University of Miami, joining the Hurricanes program on July 14, 2012. Yandle serves as the Hurricanes’ primary football contact and also oversees day-to-day operations of the athletics communications office. Since arriving in Miami, he has implemented a communications style guide for clean, consistent style usage across all platforms and a streamlined social-media approach that has seen Hurricane sports Twitter followers surpass 30,000 and its Facebook page reach 200,000 likes. He also oversees social-media education of Hurricanes student-athletes, coaches, and staff.

scholarly journals Being Social: Why the NCAA Has Forced Universities to Monitor Student-Athletes' Social Media

2013 ◽  
Vol 13 (2) ◽  
Author(s):  
Jamie P. Hopkins ◽  
Katie Hopkins ◽  
Bijan Whelton
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
National Collegiate Athletic Association ◽  
Public Image ◽  
Legal Rights ◽  
Privacy Laws ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Free Speech Rights ◽  
The University

On June 21, 2011, the National Collegiate Athletic Association (NCAA) charged the University of North Carolina at Chapel Hill (UNC) with a number of NCAA legislation violations, including “not adequately and consistently monitor[ing] social networking activity that visibly illustrated potential amateurism violations within the football program[.]” While the NCAA’s bylaws regarding member institution conduct indirectly impacts social media oversight, the NCAA’s lack of a social media monitoring policy creates uncertainty as to how member institutions should deal with potential violations of a non-existing policy. Coupled with concerns about their public image, tort liability, and their student-athletes’ safety, NCAA member institutions must develop a social media monitoring policy that does not infringe on constitutional free speech rights or more specific social media privacy laws. Ultimately, monitoring publicly available social media might be the safest and the best way to protect the institutions’ interests without violating their student-athletes’ legal rights.

scholarly journals Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Jin Park ◽  
Antonio Williams ◽  
Sungwook Son
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Media Use ◽  
Qualitative Inquiry ◽  
Negative Consequences ◽  
Structured Interviews ◽  
Or Education ◽  
Social Media Use ◽  
Personal Branding ◽  
Use Of Social Media

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. Emerging themes included benefits and barriers of social media use, social media strategies, and concerns about negative consequences of social media. Findings from this study shed light on the importance of increasing awareness and knowledge of the concept of personal branding via social media for student-athletes. These findings also call for more effective social media training or education programs that can foster student-athletes’ positive attitude toward social media use for personal branding.

scholarly journals Implications of Social Media Addiction on Academic Performance among Generation Z Student-athletes during COVID-19 Lockdown

2021 ◽  
Vol 20 (8) ◽  
pp. 194-209
Author(s):  
Wan Ahmad Munsif Wan Pa ◽  
Muhammad Sofwan Mahmud ◽  
Mohd Syazwan Zainal
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Student Athletes ◽  
Media Use ◽  
Internet Technology ◽  
Cross Sectional Survey ◽  
Social Media Use ◽  
Grade Point ◽  
Social Media Addiction ◽  
Generation Z

With the rapid advancement of internet technology, the increasing prevalence of smartphone ownership at a young age, the uncertainty surrounding the end of the COVID-19 pandemic, and the effect of social media addiction on academic performance among students, social media use will continue to be a major point of contention. However, student-athletes are a distinct group of students who should not be overlooked due to their concurrent commitments to studying, training, and competing. As such, this study sought to investigate the effect of social media addiction on academic performance among Generation Z student-athletes during Malaysia's COVID-19 lockdown. The research design used in this study was a quantitative cross-sectional survey. This study surveyed 91 respondents and utilized the Social Media Addiction Questionnaire (SMAQ) and Grade Point Average (GPA). The findings indicated that Facebook was the preferred social media platform over Instagram, Twitter, and YouTube, and that more than half of the participants were social media addicts. The researchers concluded that social media addiction had a significant impact on academic performance, accounting for 57.6 percent of the variance. These findings imply that excessive social media use, leading to addiction, has a significant negative effect on academic performance. Solutions are desperately needed, such as turning off notifications, silencing the phone, engaging in home workouts, reconnecting with family, or taking up new hobbies.

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