#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion

2020 ◽  
Vol 9 (S1) ◽  
pp. S35-S43 ◽  
Author(s):  
Yannick Kluch ◽  
Amy S. Wilson
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Planning Process ◽  
Student Athlete ◽  
Media Campaign ◽  
Sports Industry ◽  
Diversity And Inclusion ◽  
Starting Point ◽  
Inclusive Excellence

In an increasingly diverse sports industry, inclusive excellence becomes an important axiom to engage a variety of stakeholders. This case study outlines the development of the National Collegiate Athletic Association’s (NCAA) inaugural Diversity and Inclusion Social Media Campaign launched by the NCAA’s Minority Opportunities and Interest Committee in partnership with the national Student-Athlete Advisory Committees. The goals of this campaign were to provide the more than 500,000 student-athletes in the NCAA with a platform to create a dialogue on diversity and inclusion on their campuses as well as to communicate the benefit of inclusive environments to the student-athlete experience. By outlining the steps from the campaign idea to its implementation, this case study provides students with the ability to (a) understand a major sport organization’s planning process for a national social media campaign focused on diversity and inclusion, (b) analyze current diversity trends in the sports industry using the NCAA as an example, (c) trace the NCAA membership’s engagement with the campaign, and (d) determine to which extent a campaign such as this one can serve as a starting point for anchoring inclusive excellence in the fabric of intercollegiate athletics departments.

scholarly journals Strategic Planning to Advance Equity on Campus: A Case Study at Portland State University

2018 ◽  
Vol 29 (1) ◽  
Author(s):  
Marisa Zapata ◽  
Stephen Percy ◽  
Sona Karentz Andrews
Keyword(s):  
Decision Making ◽  
Strategic Planning ◽  
Planning Process ◽  
Board Of Trustees ◽  
Unintended Consequences ◽  
Institutional Racism ◽  
State University ◽  
Diversity And Inclusion ◽  
Portland State University

Propelled by many factors, including a newly appointed Board of Trustees responsible for governance of our university, resource shortages, and enrollment swings, Portland State University embarked on a strategic planning effort in 2014 with the intent of reunifying a divided campus and creating a bold vision for moving forward in the next five years. While committed from the start to goals of diversity and inclusion, the planning process itself generated greater awareness of and commitment to equity—a bolder vision of empowerment that creates a responsibility to understand and mitigate negative, but often unintended consequences of, campus decisions and action—particularly as they impact groups that have experienced institutional racism and injustice. Equity emerged not only as a goal, with intendant initiatives for action, but also as a commitment to conscientious ongoing attention to decision-making that embraces utilization of an equity lens.

scholarly journals Fan Engagement in Motorsports: A Case of the FIA World Rally Championship

2019 ◽  
Vol 5 (1) ◽  
pp. 31-44
Author(s):  
Hans Erik Næss ◽  
Sam Tickell
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
Audience Engagement ◽  
Media Campaigns ◽  
Building Relationships ◽  
Transmedia Storytelling ◽  
Fan Engagement

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.

Using Web 2.0 to Reconceptualize E-Government

2012 ◽  
pp. 1824-1837 ◽  
Author(s):  
Leila Sadeghi ◽  
Steve Ressler ◽  
Andrew Krzmarzick
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Future Research ◽  
Non Profit ◽  
Public Benefit ◽  
Starting Point ◽  
Media Platform ◽  
Share Information ◽  
The U.S

This chapter examines the growing literature on e-government and Web 2.0 with particular attention to online collaborative platforms, such as GovLoop, that complement government. The authors present a thorough background to the topic of Web 2.0 in e-government and present numerous examples of how these technologies are used across government both in the U.S. and globally. This chapter explores two main areas: first, how Web 2.0 and social media are being used as a vehicle to enhance e-government, and second, to present a case study of GovLoop, which is a collaborative social media platform designed to complement the work of government. GovLoop provides those working within and external to government—citizens, government employees, academics, non-profit professionals and contractors—with the ability to share information and collaborate on issues of public benefit. The chapter presents a starting point for future research on how Web 2.0 is changing the very nature of e-government and service delivery, and how governments are in a unique position to utilize these tools to expand collaboration and openness with their communities.

Student Athlete Activism in a Millennial World

2019 ◽  
pp. 167-182
Author(s):  
Myron L. Pope ◽  
Darnell Smith ◽  
Shanna Pope
Keyword(s):  
Social Media ◽  
College Student ◽  
Student Athletes ◽  
Student Athlete ◽  
University Administration ◽  
Political Issues ◽  
The Past ◽  
The World ◽  
History Of ◽  
College Student Athletes

College student athletes are among the most recognized students in their communities, across the country, and in some cases around the world. Their voices hold a significant esteem, and they can impact many societal and political issues. Some have postulated that college student-athletes are hesitant to be a part of these politics, but during the past few years, many have taken stands through social media and through protests on their campuses that have been in opposition to the stances of their coaches, their university's administration, and their teammates. Many, however, challenge the role that student athletes have in these protests. This chapter will explore the history of student athlete activism and its developmental aspects, highlight the more recent instances of such activism, and finally discuss how university administration and others can support and be responsive to the concerns that are expressed by this unique set of students.

Using Web 2.0 to Reconceptualize E-Government

2012 ◽  
pp. 153-166 ◽  
Author(s):  
Leila Sadeghi ◽  
Steve Ressler ◽  
Andrew Krzmarzick
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Future Research ◽  
Non Profit ◽  
Public Benefit ◽  
Starting Point ◽  
Media Platform ◽  
Share Information ◽  
The U.S

This chapter examines the growing literature on e-government and Web 2.0 with particular attention to online collaborative platforms, such as GovLoop, that complement government. The authors present a thorough background to the topic of Web 2.0 in e-government and present numerous examples of how these technologies are used across government both in the U.S. and globally. This chapter explores two main areas: first, how Web 2.0 and social media are being used as a vehicle to enhance e-government, and second, to present a case study of GovLoop, which is a collaborative social media platform designed to complement the work of government. GovLoop provides those working within and external to government—citizens, government employees, academics, non-profit professionals and contractors—with the ability to share information and collaborate on issues of public benefit. The chapter presents a starting point for future research on how Web 2.0 is changing the very nature of e-government and service delivery, and how governments are in a unique position to utilize these tools to expand collaboration and openness with their communities.

E-Learning Records

2013 ◽  
pp. 273-291
Author(s):  
Luciana Duranti ◽  
Elizabeth Shaffer
Keyword(s):  
Social Media ◽  
Classroom Environment ◽  
Educational Institutions ◽  
Starting Point ◽  
E Learning ◽  
Copyright Ownership ◽  
Use Of Social Media ◽  
Media Applications ◽  
Privacy Issues

Through the lens of an archival theoretical framework, this chapter examines the digital outputs of the use of social media applications by students, faculty, and educational institutions, and discusses the need to control and manage their creation, use, maintenance, and preservation. The authors draw on a case study that explores the identification, arrangement, description, and preservation of students’ records produced in an eLearning environment in Singapore and is used as a starting point to highlight and discuss the implications that the use of social media in education can have for the management and preservation of educational institutions’ records as evidence of their activity and of students’ learning, to fulfill legal and accountability requirements. The authors also discuss how the use of social media by educators in the classroom environment facilitates the creation of records that raise issues of intellectual property and copyright, ownership, and privacy: issues that can further impact their maintenance and preservation.

“As Falcons, We Are One Team!” Launching a Grassroots Institutional Change Initiative to Promote Diversity and Inclusion Through Sport at an NCAA Division I Institution

2021 ◽  
pp. 1-10
Author(s):  
Yannick Kluch ◽  
Terry L. Rentner
Keyword(s):  
Intercollegiate Athletics ◽  
Ncaa Division I ◽  
Institutional Culture ◽  
College Campuses ◽  
Division I ◽  
Student Perspective ◽  
Diversity And Inclusion ◽  
Inclusive Excellence ◽  
Voice Students

Colleges and universities across the nation are grappling with issues related to diversity and inclusion on their campuses. This case study approaches diversity and inclusion efforts on college campuses from a student perspective. It outlines a grassroots initiative, developed by students and supported by student-athletes, that illustrates the powerful voice students can have in shaping institutional culture. This case study describes the success of We Are One Team, the 2017 recipient of the NCAA’s Award for Diversity and Inclusion, the Association’s highest award for institutional efforts for diversity and inclusion in intercollegiate athletics. Informed by institutional theory, the case study provides students with action steps toward promoting diversity and inclusion through sport and explains how We Are One Team succeeded at driving inclusive excellence on campus.

scholarly journals YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study

2020 ◽  
Vol 12 (21) ◽  
pp. 9126
Author(s):  
Miloslava Černá ◽  
Anna Borkovcová
Keyword(s):  
Social Media ◽  
Affective Learning ◽  
Educational Process ◽  
Social Software ◽  
Knowledge Model ◽  
Software Applications ◽  
Study Materials ◽  
Starting Point ◽  
University Setting

The study deals with sustainability of social software applications in a university setting focusing primarily on the YouTube platform. The aim of this paper is to identify the potential of YouTube media in serving as a supportive educational tool. To meet the objective, researchers carried out an exploratory study based on mixed quantitative–qualitative methods. A mental knowledge model was designed as a starting point where crucial aspects of gaining knowledge were visualized. Sustainability of social media was analyzed in three defined sections encompassing three areas reflecting the needs of the educational process: social media as a tool of communication, repository of study materials and a tool for testing. The affective learning domain was highlighted in the study; one of the key explored categories was the category of satisfaction as a students’ motivation mover. Based on the findings, YouTube as an absolute winner was consequently analyzed in detail, focusing on three areas: satisfaction, kinds of activities on this platform and spent time. The discussion raises questions on pitfalls of social media utilization; this chapter also brings the latest experience from the time hit by coronavirus and related quarantine which showed incontestable benefits of social media in education and proved their irreplaceable role.

Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

2021 ◽  
pp. 135676672110204
Author(s):  
Ida Kristine Fjelldal ◽  
Anna Kralj ◽  
Brent Moyle
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Viral Marketing ◽  
Destination Image ◽  
Media Campaign ◽  
Future Studies ◽  
Tourism Marketing ◽  
Tourism Studies ◽  
Stereotypical Image

Destination image is considered one of the most researched topics in tourism. Studies have focused on how image formation agents can be leveraged to shape the image of a destination, with research on social media emerging in prominence. Despite this growth, limited research has focused on the confluence of viral marketing, profanity and destination image, especially among young social media savvy users. Consequently, the aim of this article is to explore how a viral marketing campaign incorporating profanity impacts on the cognitive, affective and conative components of destination image. An unofficial viral social media campaign in Australia was selected as a case study. Findings revealed attitudes were overwhelmingly positive towards the viral campaign. Profanity was considered by the respondents as a novel technique for stimulating destination awareness. Although profanity stimulated awareness, and the use of profanity reinforced a stereotypical image, there was negligible evidence of transfer to intention to travel. A conceptual model of destination image reinforcement is articulated. Future studies need to consider the benefits and risks of profanity in a social media campaign and the subsequent implications for destination image.

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