An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message

2003 ◽  
Vol 17 (3) ◽  
pp. 75-79 ◽  
Author(s):  
Roger Marshall ◽  
Na WoonBong
Keyword(s):  
Experimental Study ◽  
Brand Strength ◽  
Perceived Credibility ◽  
The Relationship

External Investigators' Follow-Up Intentions When Whistleblowers Report Healthcare Fraud: The Effects of Report Anonymity and Previous Confrontation

2020 ◽  
Vol 32 (2) ◽  
pp. 91-101
Author(s):  
Steven E. Kaplan ◽  
Danny Lanier ◽  
Kelly R. Pope ◽  
Janet A. Samuels
Keyword(s):  
Experimental Study ◽  
Early Detection ◽  
Data Availability ◽  
Medical Provider ◽  
Perceived Credibility ◽  
The Relationship ◽  
Critical Investigation

ABSTRACT Whistleblowing reports, if properly investigated, facilitate the early detection of fraud. Although critical, investigation-related decisions represent a relatively underexplored component of the whistleblowing process. Investigators are responsible for initially deciding whether to follow-up on reports alleging fraud. We report the results of an experimental study examining the follow-up intentions of highly experienced healthcare investigators. Participants, in the role of an insurance investigator, are asked to review a whistleblowing report alleging billing fraud occurring at a medical provider. Thus, participants are serving as external investigators. In a between-participant design, we manipulate the report type and whether the caller previously confronted the wrongdoer. We find that compared to an anonymous report, a non-anonymous report is perceived as more credible and follow-up intentions stronger. We also find that perceived credibility fully mediates the relationship between report type and follow-up intentions. Previous confrontation is not significantly associated with either perceived credibility or follow-up intentions. Data Availability: Data are available upon request.

How Do Individuals Judge Organizational Legitimacy? Effects of Attributed Motives and Credibility on Organizational Legitimacy

2017 ◽  
Vol 59 (3) ◽  
pp. 545-576 ◽  
Author(s):  
Johannes Jahn ◽  
Melanie Eichhorn ◽  
Rolf Brühl
Keyword(s):  
Experimental Study ◽  
Organizational Legitimacy ◽  
Social Benefits ◽  
Vignette Study ◽  
Corporate Activity ◽  
Corporate Credibility ◽  
Complex Process ◽  
Social Cause ◽  
The Relationship

This experimental study examines individuals’ legitimacy judgments. We develop a model that demonstrates the role of attributed motives and corporate credibility for the evaluation of organizational legitimacy and test this model with an experimental vignette study. Our results show that when a corporate activity creates benefits for the firm—in addition to social benefits—individuals attribute more extrinsic motives. Extrinsic motives are ascribed when a corporation is perceived as being driven by external rewards as opposed to an altruistic commitment to a social cause. Extrinsic motives negatively affect corporate credibility and organizational legitimacy judgments. This article contributes to a better understanding of the complex process of organizational legitimacy judgment by shedding light on the individual’s perspective and expounding the relationship between attributed motives, corporate credibility, and organizational legitimacy.

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

2018 ◽  
Vol 21 (3) ◽  
pp. 743-762
Author(s):  
Shiksha Gupta ◽  
Gordhan K. Saini
Keyword(s):  
Information Sources ◽  
Source Credibility ◽  
Corporate Communication ◽  
Corporate Brand ◽  
Customer Reviews ◽  
Mediating Role ◽  
Perceived Credibility ◽  
Employer Brand ◽  
The Relationship

In this article, we first examine the role of perceived credibility of three information sources—customer reviews, employee testimonials and corporate communication in influencing a job seeker’s intention to apply; second, we examine the mediating role of three brand application levels (i.e., product brand, employer brand and corporate brand) between the perceived credibility of information sources and a job seeker’s intention to apply. Using a standard questionnaire, data from 385 respondents were collected and analysed using structural equation modelling (SEM). The results show that for intention to apply, the perceived credibility of employee testimonials and corporate communication was higher than the perceived credibility of customer reviews. The employer brand ‘fully’ mediates the relationship between the perceived credibility of employee testimonials and intention to apply, while the corporate brand ‘partially’ mediates the relationship between the perceived credibility of corporate communication and intention to apply. Human resource (HR) managers may thereby use employee testimonials for attracting a greater number of applications, and such recruitment communications can be complemented by corporate communication for recruitment effectiveness. Organizations looking to improve their employer brand may focus on using employee testimonials and corporate communication as their principle branding activities. This study contributes to literature related to boundary spanning benefits of strong brands.

Organizational virtuousness and spontaneity: a social identity view

2016 ◽  
Vol 45 (6) ◽  
pp. 1302-1322 ◽  
Author(s):  
Irene Tsachouridi ◽  
Irene Nikandrou
Keyword(s):  
Experimental Study ◽  
Social Identity ◽  
Field Study ◽  
Indirect Effect ◽  
Organizational Identification ◽  
Content Type ◽  
Identity Processes ◽  
The Social ◽  
The Relationship

Purpose The purpose of this paper is to examine the direct and indirect effect of perceived organizational virtuousness (POV) on organizational spontaneity. The assumed indirect effect is investigated through the social identity perspective. As such, organizational identification, pride and respect are examined as mediators of the POV-spontaneity relationship. Design/methodology/approach To test the hypotheses the authors conducted two studies. First, the authors conducted an experimental study with 136 participants in which the authors investigated the role of organizational identification as mediator of the examined relationship. Second, the authors conducted a field study in which 572 employees working in various organizations participated. In this study, pride and respect were incorporated as first-step mediators explaining serially (indirectly) the relationship between the independent and the dependent variable through organizational identification. Findings The findings of the experimental study indicate that organizational identification mediates the positive relationship between POV and organizational spontaneity. The results of the field study indicate that pride and respect serially mediate the examined relationship through organizational identification. Practical implications The study accumulates further evidence that treating employees with care and respect can bring benefits to organizations. Perceiving organizational virtuousness makes employees identify with their organization and view organizational successes as their own. Thus, they become more willing to benefit the organization. Originality/value This study is unique to the literature by being the first to examine the relationship between POV and organizational spontaneity through social identity processes.

scholarly journals Helping secondary victims: The influence of vividness and ‘transfer’ of sympathy

2019 ◽  
Vol 9 (2) ◽  
pp. 23-31
Author(s):  
Habil Otanga
Keyword(s):  
Gender Differences ◽  
Decision Making ◽  
Experimental Study ◽  
Undergraduate Students ◽  
Affective Reactions ◽  
Future Directions ◽  
Helping Behaviour ◽  
The Relationship ◽  
Identifiable Victims

The assertion that people are more likely to help identified as opposed to unidentified victims has not been investigated among secondary victims. This experimental study examined a) whether identifiability predicted changes in observers’ sympathy for a secondary victim; b) whether sympathy for a single primary victim is transferred as helping behaviour to a secondary victim and c) whether sympathy mediated the relationship between identifiability and helping behaviour. The sample comprised 130 undergraduate students at a university in Kenya. Their age ranged from 20 to 24 years (M = 22.09). Data were collected using a questionnaire and analysed using SPSS 25. Significant gender differences in helping, significant differences in sympathy and helping by identifiability were found. Sympathy significantly mediated the influence of identifiability on helping. Findings provide support for the role of identifiability and affective reactions in decision making concerning helping indirect victims. Future directions are discussed. Keywords: Helping; identifiable victims; secondary victims; sympathy; vividness.

The role of economic conditions on humor generation and attitude towards humorous TV commercials

2016 ◽  
Vol 29 (4) ◽  
Author(s):  
Leonidas Hatzithomas ◽  
Christina Boutsouki ◽  
Yorgos Zotos
Keyword(s):  
Experimental Study ◽  
Economic Conditions ◽  
Two Phase ◽  
Economic Context ◽  
Low Levels ◽  
Tv Commercials ◽  
The Relationship

AbstractA two-phase experimental study investigates the role of economic conditions on humor generation and on the relationship between perceived humor and attitude toward the ad (Aad). It designates that the economic context affects the generation of humor and the relationship between perceived humor and Aad; TV commercials can more effectively create humor as well as positive Aad in an expansion rather than in a recession. The generation of humor during a recession, requires a combination of high levels of perceived surprise and low levels of perceived irritation. In the same vein, attitude towards a humorous ad, in a recession, increases significantly only when there is high perceived humor and low perceived irritation. Specific managerial and theoretical implications are discussed.

Does effects of brand origin misperception jeopardize brand equity?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ting-Hsiang Tseng ◽  
Nga Cheng Chan ◽  
Matthew Tingchi Liu ◽  
Chieh-Yu Lin
Keyword(s):  
Brand Equity ◽  
Negative Impact ◽  
Empirical Support ◽  
Correct Identification ◽  
Negative Consequences ◽  
Brand Strength ◽  
Content Type ◽  
Negative Effect ◽  
The Relationship

PurposeThe purpose of this study is to examine the effects of brand origin (BO) misperception (hereafter BOM) or non-identification on brand equity. Besides, the current study investigates the moderating role of brand strength in the relationship between BOM and brand equity.Design/methodology/approachThe current study adopted a 4 (BO identification: favorable BOM vs adverse BOM vs non-identification vs correct identification) × 2 (brand strength: strong vs weak) between-subjects design. A total number of 547 participants performed assessments on the automotive brand. The current study selected three strong brands and three weak brands for tests. In the experiment, respondents had to associate the brand with its country of origin. The assignment of BO conditions was based upon respondents' natural responses provided. ANOVA was used for data analysis.FindingsThe results indicate that as compared to correct BO identification, BOM (either adverse or favorable) or non-identification exerts a more negative impact on brand equity. Moreover, the study demonstrates that brand strength moderates the effect of perceived BO on brand equity.Originality/valueThis study provides empirical support to the notion that BOM is detrimental to brand equity. Specifically, when adverse BOM occurs, a strong brand suffers more from the negative consequences resulted than a weak brand does. Conversely, when consumers misattribute the BO to a country with a stronger image than its real origin (i.e. favorable BOM), the resulting negative effect is reversed. Moreover, the non-identification of BO hurts the brand equity of both strong and weak brands.

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