scholarly journals Pro‐environmental behavior: Social norms, intrinsic motivation and external conditions

Author(s):  
Mariateresa Silvi ◽  
Emilio Padilla

2010 ◽  
Vol 43 (5) ◽  
pp. 658-675 ◽  
Author(s):  
Carmen Tabernero ◽  
Bernardo Hernández


2018 ◽  
Vol 21 ◽  
Author(s):  
EDUARDO CHIERRITO-ARRUDA ◽  
ANA LUISA MARTINS ROSA ◽  
EDNEIA APARECIDA DE SOUZA PACCOLA ◽  
REGIANE DA SILVA MACUCH ◽  
RUTE GROSSI-MILANI

Abstract The environmental scenario requires the participation of the society in the integration of individual responsibilities to the political action. The recycling pro-environmental behavior contributes to the proper disposal of solid waste, a major challenge in urban public management. The article aims to analyze the scientific production of the pro-environmental behaviors and recycling in order to weave notes that promote behavioral changes provided for in public policies. The PsycINFO, Scielo and EBSCOhost databases were consulted using the keywords: environmental attitudes, pro-environmental behavior and recycling. We selected 51 articles, among which predominated the investigation into motivation to recycle behavior, influence of social network and social norms. Environmental attitudes and behavior to recycle have shown to be related to social norms, motivation, identity, altruism and awareness; these should be considered when planning public policies and environmental awareness actions.



2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.



2021 ◽  
Vol 11 (2) ◽  
pp. 83
Author(s):  
Yogi Pambudi ◽  
Ni Putu Pristi Wisuantari

Pro-environmental behavior is a solution to overcome environmental problems. Plastic straw waste, which was produced majorly from restaurant’s consumption, has been identified as one of the causes of the environmental damage. This research was conducted to examine the moderation effect of social norms to plastic straw usage among restaurant visitors. The uantitative method was used by using self-report questionnaires to measure descriptive norm, injunctive norm, and personal involvement. Data were collected from 106 respondents whose ages ranged from 18 to 54 years with the proportion of 44% male and 66% female. This study has four hypotheses, namely the injunctive norm moderates the relationship between descriptive norm and pro-environment behavior, personal involvement moderates the relationship between descriptive norm and pro-environmental behavior, descriptive norm moderates the relationship between injunctive norm and pro-environmental behavior, and personal involvement moderates the relationship between injunctive norm and pro-environmental behavior. Statistical analysis using IBM SPSS with the add-on PROCESS Hayes 3.4 was used to test the moderation effect. The study found that there are no significant results from the four hypotheses. Although all hypotheses were not proven, the descriptive norm was proved to have a moderation effect to relationship between the injunctive norm and pro-environmental behavior when the score of descriptive norms is moderate or high. Hence, injunctive norm has potential to increase pro-environment behavior when it is moderated by moderate or high levels of descriptive norm.Keywords: Descriptive norm, injunctive norm, personal involvement, pro- environmental behavior Abstrak: Perilaku peduli lingkungan adalah solusi untuk mengatasi masalah lingkungan. Salah satu penyebab masalah lingkungan dengan begitu banyaknya sampah sedotan plastik. Penelitian ini menguji interaksi moderasi dari norma sosial dan keterlibatan personal terhadap perilaku peduli lingkungan pada pengunjung restoran terkait penggunaan sedotan plastik. Penelitian ini menggunakan metode kuantitatif terhadap 106 responden dengan rentang usia dari 18 – 54 tahun dan proporsi gender pria 44% dan perempuan 66%. Instrumen yang digunakan adalah alat ukur norma deskriptif, norma injungtif, dan keterlibatan personal. Penelitian ini menguji empat hipotesis, yakni; norma injungtif memoderasi norma deskriptif terhadap perilaku peduli lingkungan, keterlibatan personal memoderasi norma deskriptif terhadap perilaku peduli lingkungan, norma deskriptif memoderasi norma injungtif terhadap perilaku peduli lingkungan, dan keterlibatan personal memoderasi norma injungtif terhadap terhadap perilaku peduli lingkungan. Analisis statistik menggunakan IBM SPSS dengan add-on PROCESS Hayes 3.4 untuk melihat efek moderasi tersebut. Hasilnya, keempat hipotesis tidak terbukti. Meskipun keempat hipotesis ditolak tetapi norma deskriptif, ketika berada nilai moderat dan tinggi, memiliki pengaruh interaksi dalam memoderasi peran norma injungtif terhadap perilaku peduli lingkungan, Sehingga norma injungtif yang dimoderasi oleh norma deskriptif berpotensi untuk meningkatkan perilaku peduli lingkungan.







PeerJ ◽  
2021 ◽  
Vol 9 ◽  
pp. e11635
Author(s):  
Wei-Ta Fang ◽  
Eric Ng ◽  
Shu-Mei Liu ◽  
Yi-Te Chiang ◽  
Mei-Chuan Chang

Introduction Although there is evidence linking the relationships between smartphone usage with health, stress, and academic performance, there is still inadequate knowledge about the influence on pro-environmental behaviors. This study seeks to bridge this gap by adapting the theory of attribution framework to examine the effects of personal norms, social norms, perceived behavioral control on pro-environmental behavior of smartphone usage in children. Methods A total of 225 children aged between 11 to 12 from eight selected public primary schools at the Hsinchu Science and Industrial Park in Taiwan were surveyed. Two distinct groups (excessive versus moderate usage) were purposefully selected for comparison, of which 96 participants were excessive smartphone users while the remaining 129 were moderate smartphone users. Results Findings revealed significant differences between excessive and moderate smartphone usage children groups in personal norms (p < 0.001), social norms (p = 0.002), perceived behavioral control (p = 0.001), and pro-environmental behavior (p = 0.001). Findings for excessive smartphone usage children showed that social norms (β = 0.428, t = 4.096***, p < 0.001) had a direct predictive impact on pro-environmental behavior. In contrast, while there was no direct path established between personal norms and pro-environmental behavior (β = 0.177, t = 1.580, p > 0.05), as well as social norms and pro-environmental behavior for moderate smartphone usage children (β = 0.181, t = 1.924, p > 0.05), but such a relationship could be developed through the mediating effect of perceived behavioral control (β = 0.497, t = 4.471***, p < 0.001). Discussion The results suggested that excessive smartphone usage children lack positive perceived behavioral control, and their pro-environmental behavior could only be predicted through explicit social norms, whereas pro-environmental behavior of moderate smartphone usage children was implicitly influenced by personal norms through perceived behavioral control.



2020 ◽  
Author(s):  
Wei-Ta Fang ◽  
Eric Ng ◽  
Shumei Liu ◽  
Yi-Te Chiang ◽  
Mei-Chuan Chang

Abstract Background: Although there are evidences linking the relationships between smartphone usage with health, stress, and academic performance; however, there is still inadequate knowledge about the influence on pro-environmental behaviors. This study seeks to bridge this gap by adapting the theory of attribution framework to examine the effects of personal norms, social norms, perceived behavioral control on pro-environmental behavior of smartphone usage in children. Methods: A total of 225 children aged between 11 to 12 from eight selected public primary schools at the Hsinchu Science and Industrial Park in Taiwan were surveyed. Two distinct groups (excessive versus moderate usage) were purposefully selected for comparison, and of which 96 (42.7%) participants were regarded as excessive smartphone users while the remaining 129 (57.3%) were moderate smartphone users. Results: Findings revealed significant differences between excessive smartphone usage children and moderate smartphone usage children in personal norms ( p < 0.001), social norms ( p = 0.002), perceived behavioral control ( p = 0.001), and pro-environmental behavior ( p = 0.001), where moderate smartphone usage children’s responses were considerably higher than those of excessive smartphone usage children. Path analysis suggested that the two smartphone usage groups had different pro-environmental behavior paths. For excessive smartphone usage children, findings showed that social norms ( β = 0.428, t = 4.096***, p <0.001) had a direct predictive impact on pro-environmental behavior. In contrast, while there was no direct path established between personal norms and pro-environmental behavior ( β = 0.177, t = 1.580, p > 0.05), as well as social norms and pro-environmental behavior for moderate smartphone usage children ( β = 0.181, t = 1.924, p >0.05), but such a relationship could be developed through the mediating effect of perceived behavioral control ( β = 0.497, t = 4.471***, p < 0.001). Conclusions: In conclusion, findings suggested that excessive smartphone usage children lack positive perceived behavioral control, and their pro-environmental behavior could only be predicted through explicit social norms. Whereas, pro-environmental behavior of moderate smartphone usage children were implicitly influenced by personal norms through perceived behavioral control.



The work verifies the leading role of the ecological position (I. Kryazh) as part of the process of activating personal norms as a factor of pro-environmental behavior. The ecological worldview position is revealed through giving the “status” the main source of life support for the biosphere or money, which determines different assessments of ecological reality. To study personal norms, the modified Rosenzweig Picture-Frustration Study (I. Kryazh, 1995) was used. The sample consisted of 161 respondents. Structural equation modeling (SEM) techniques were used in testing of regulation models of pro-environmental behavior. It has been revealed that the ecological position has an indirect impact on pro-environmental behavior – through promoting pro-environmental norms and social norms of interpersonal communication. In so doing, the biospheric orientation reinforces the willingness to protect of the norm, which, in turn, enhances the assessment of the situation in which harm caused to nature or people is abnormal. Therefore, the realization of the biospheric position through the adoption of the role of defender of the norms of justice facilitates activation of the personal pro-environmental norms and so that supports pro-environmental behavior at the household. The adherence to pro-social norms of interpersonal communication has become an incentive for pro-environmental behavior at the household, if it opposed the neglect of the rights of others. When the prosocial position in interpersonal communication is just adopted under social pressure (the desire not to stand out, follow the rules of society, or unwillingness to be in the shoes of the accused), this will negatively occur on pro-environmental behavior at the household.



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