Luxury and Mass Media: How Can Brands Manage the Paradox Between Luxury Inaccessibility and Social Media Communication Tools?

2019 ◽  
pp. 110-119
Author(s):  
Wafa Hamzaoui ◽  
Nadine Tournois ◽  
Enes Hamzagic
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Communication Tools ◽  
Media Communication ◽  
Social Media Communication

scholarly journals Social media attitudes among vocational school students

2019 ◽  
Vol 8 (3) ◽  
pp. 384
Author(s):  
Ezgi Pelin Yildiz ◽  
Metin Çengel ◽  
Ayşe Alkan
Keyword(s):  
Social Media ◽  
High School Students ◽  
Demographic Data ◽  
Screening Method ◽  
Vocational School ◽  
School Students ◽  
Communication Tools ◽  
Media Communication ◽  
Significant Difference ◽  
Social Media Communication

<span>The rapid developments in communication technologies in recent years, especially the introduction of the internet into our daily lives, have brought many changes in social, economic and cultural life.One of these changes; social media communication tools that enter our lives rapidly.Social media has become an indispensable part of our lives with the increasing number of users.Researches show that young people especially university students frequently use social media communication tools. In this study, social media attitudes of Vocational High School students were investigated and in this context, 502 students studying at Sakarya University and Kafkas University Vocational High Schools were studied.Social Media Attitude Scale developed by Otrar and Argınwas used to determine the social media attitudes of Vocational School students.The scale consists of 23 items. Relational screening method was used in the research. Necessary analyzes were performed with SPSS 24 program and mean and standard deviation values of the scale items were calculated.Two groups t test, one-way Anova test and Post-Hoc Scheffe test were used to correlate social media attitudes with demographic data.In conclusion, there was no significant difference between students' social media attitudes and gender, department, class, internet usage time demographic data; however, there was a positive and significant relationship between social media attitudes and internet connection year and social media usage hours.</span>

Students’ and teachers’ perspectives on social media communication tools: A case study of BMSTU

2021 ◽  
Author(s):  
Troufanofa Natalia Olegovna ◽  
Butenko luliia lvanovna ◽  
Fedorin Artem Dmitrievich
Keyword(s):  
Social Media ◽  
Communication Tools ◽  
Media Communication ◽  
Teachers Perspectives ◽  
Social Media Communication

scholarly journals Diskursrealisationen in Online-Foren

2016 ◽  
Vol 65 (1) ◽  
Author(s):  
Steffen Pappert ◽  
Kersten Sven Roth
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Collective Knowledge ◽  
Media Communication ◽  
Essential Condition ◽  
East German ◽  
Internet Forums ◽  
Media Texts ◽  
Social Media Communication

AbstractThis paper deals with the question in how far pragmatic and discourse conditions affect the communicative construction of collective knowledge. Research in Discourse Semantics predominantly deals with corpora consisting of mass media texts. In doing so, knowledge that becomes manifest in these texts can be identified and substantially described. However, to what extend this knowledge is also used as a pragmatic-interactive resource in other communicative contexts and in social media communication cannot be explored. This paper aims at reducing this research desideratum by analyzing a different type of data (realisations in internet forums), using the example of internet forums dealing with the topic of OSTDEUTSCH (East German). Following discourse pragmatic procedures exemplary data will be discussed in order to reveal which pragmatic conditions are essential and for what interactive reasons discourse knowledge is used as a communicative resource by the participants in the forum. There will be a focus on the essential condition of interactionality and on interferences between realizations of discourse in mass media and in internet forums.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

THE EFFECTIVENESS OF GLOBAL BRANDS SOCIAL MEDIA COMMUNICATION IN CHINA: EVIDENCE FROM WEIBO

2018 ◽  
Vol 2018 ◽  
pp. 417-421
Author(s):  
Ke Chen ◽  
◽  
Yi Xie ◽  
Luping Zhu ◽  
Zhuzhu Xu
Keyword(s):  
Social Media ◽  
Media Communication ◽  
Global Brands ◽  
Social Media Communication

scholarly journals Patient Care, Information, Communication and Social Media Influencing Bias—A Discourse

Informatics ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 28
Author(s):  
Paula M. Procter
Keyword(s):  
Social Media ◽  
Patient Care ◽  
Information Communication ◽  
Media Communication ◽  
Care Information ◽  
Social Media Communication ◽  
Society Today ◽  
Selection Of

Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element between people who are receiving care and those delivering, managing, and evaluating care. This paper, through a discourse approach, will explore communication through the perception of information formed following personal selection of influencers and try to determine how such affects patient care.

Social Media Communication about HPV Vaccine in China: A Study Using Topic Modeling and Survey

2021 ◽  
pp. 1-12
Author(s):  
Shaohai Jiang ◽  
Pianpian Wang ◽  
Piper Liping Liu ◽  
Annabel Ngien ◽  
Xingtong Wu
Keyword(s):  
Social Media ◽  
Hpv Vaccine ◽  
Topic Modeling ◽  
Media Communication ◽  
Social Media Communication
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