High-Level Automatic Event Detection and User Classification in a Social Network Context

Author(s):  
Fabio Persia ◽  
Sven Helmer
Author(s):  
V. Kovpak ◽  
N. Trotsenko

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>


2006 ◽  
Vol 25 (4) ◽  
pp. 237-246
Author(s):  
Tomas Hellström

This paper presents a qualitative study of mechanisms enabling social network formation in the R&D unit of a large technology-based organization. Drawing on interviews with 37 high-level technical and administrative unit members, a number of social network enablers could be discerned, which related to the need for effective location mechanisms, special “enrolment spaces”, and mechanisms for forging contacts. It was also possible to identify a number of higher-order factors for facilitation of network formation, namely hierarchical enablers and communicative and assimilative factors. Based on these results, the paper makes suggestions as to the theoretical and practical significance of social network enabling mechanisms in R&D organizations.


Author(s):  
Eun-Joo Kim ◽  
Ji-Young Lim ◽  
Geun-Myun Kim ◽  
Seong-Kwang Kim

Improving nursing students’ subjective happiness is germane for efficiency in the nursing profession. This study examined the subjective happiness of nursing students by applying social network analysis (SNA) and developing a strategy to improve the subjective happiness of nursing. The study adopted a cross sectional survey to measure subjective happiness and social network of 222 nursing students. The results revealed that the centralization index, which is a measure of intragroup interactions from the perspective of an entire network, was higher in the senior year compared with the junior year. Additionally, the indegree, outdegree, and centrality of the social network of students with a high level of subjective happiness were all found to be high. This result suggests that subjective happiness is not just an individual’s psychological perception, but can also be expressed more deeply depending on the subject’s social relationships. Based on the study’s results, to strengthen self-efficacy and resilience, it is necessary to utilize strategies that activate group dynamics, such as team activities, to improve subjective happiness. The findings can serve as basic data for future research focused on improving nursing students’ subjective happiness by consolidating team-learning social networks through a standardized program approach within a curriculum or extracurricular programs.


2021 ◽  
Vol 233 ◽  
pp. 01164
Author(s):  
Lei Xu ◽  
Yuan Ni ◽  
Pengfei Han ◽  
Teng Zhang

From the aspect of bibliometrics and social network analysis, this paper studies the content characteristics and network evolution of service quality in China, form visual analysis charts and summarizes the research hotspots and development trends. Taking CNKI database as the data source, data mining and association analysis of sample data were carried out by means of manual judgment, keyword co-occurrence, bibliometric software BICOMB and Pajek. 872 related literatures were retrieved from 1999 to 2019, and the tendency of the number of published papers in each year was close to the inverted U type. This study expands the application fields of bibliometrics and social network software, and analyzes the development trend of service quality. The theoretical and practical research on service quality has achieved rapid development in the past 20 years. The library service quality and service quality satisfaction have always gotten a high level of attention, and the characteristics of network platforms for service quality have gradually become apparent because of the development of the Internet and computer technology.


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