ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

scholarly journals СОЦІАЛЬНІ МЕРЕЖІ ЯК ЕФЕКТИВНЕ СЕРЕДОВИЩЕ ВИКЛАДАЦЬКО-СТУДЕНТСЬКОЇ КОМУНІКАЦІЇ В НАВЧАЛЬНОМУ ПРОЦЕСІ

2017 ◽  
Vol 58 (2) ◽  
pp. 155
Author(s):  
Nataliia M. Shulska ◽  
Nataliia M. Matviichuk
Keyword(s):  
Social Network ◽  
Educational Process ◽  
Eastern European ◽  
Community Members ◽  
Teacher Student ◽  
National University ◽  
Independent Work ◽  
Academic Year ◽  
Communicative Role

Within the article the authors analyze the feasibility of using social network «Vkontakte» as an effective environment for teacher-student communication on the example of teaching discipline «Editorial craftsmanship» (2015-2016 academic year). It was investigated the communicative role of the teacher and students during teaching / mastering course using a community «Editorial craftsmanship». Based on results of the survey community members – students training direction «Publishing and Editing» Lesya Ukrainka Eastern European National University it was found that this form of organization of educational process in extracurricular time is effective for students. Proved that it extends the communication component, is convenient at performance of independent work on course, provides additional consultations, makes learning accessible, informal, interactive and creative.

scholarly journals Social activity of the future teacher's personality in the process of SCL transformation

2021 ◽  
Vol 102 (2) ◽  
pp. 112-118
Author(s):  
U. Abdigapbarova ◽  
◽  
N. Zhienbaeva ◽  
Keyword(s):  
Professional Training ◽  
School Teacher ◽  
Social Activity ◽  
Educational Process ◽  
Fundamental Aspect ◽  
Success Factor ◽  
Student Centered ◽  
Student Centered Learning ◽  
The Social ◽  
The Republic

This article reveals the transformation of student-centered learning (SCL) in the process of forming the social activity of Kazakhstani students, which is a fundamental aspect that has an effective impact on the professional training of future teachers. The author substantiates the fact of the importance of the social activity of the modern student, the success factor of student-centered learning: emotional support and psychological support of teachers to improve the educational potential of student-centered learning. The conceptual provisions of the features of the introduction of student-centered learning in the educational process of higher educational institutions of the Republic of Kazakhstan are argued. Based on a comprehensive analysis it is proved that the distinctive feature of a high-quality university is the success of the process of implementing student-centered learning, where the most important role belongs to teachers and students. A personalized form of student-centered learning in a digital environment is presented. The content aspects of the personalized development of the student's personality and the orientation of the tutor-facilitator functionality of the higher school teacher are developed.

scholarly journals Teachers' Personal Page in a Social Network as a Tool for Teacher-Student Interaction

2020 ◽  
Vol 29 (12) ◽  
pp. 156-166
Author(s):  
A. G. Kukushkina
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Positive Impact ◽  
Educational Process ◽  
Negative Consequences ◽  
Process Selection ◽  
Teacher Student ◽  
Education Organization ◽  
The Social ◽  
Network Platform

The article presents an analysis of the pedagogical capabilities of social networks in solving modern educational problems. The pedagogical potential of teacher's personal page can influence on individualization of the educational process, selection of the content of education, organization of pedagogical communication, involvement in activities. The author describes and analyzes the experience of interacting with students on the social network platform, which confirms the positive impact of the communication with the teacher through a social network on students' attitude to the subject and educational motivation. The restrictions of the use of teachers' personal pages in the process of education are connected with increased requirements to the content and design of a personal page. Possible negative consequences of interacting with students through social networks include non-compliance with the boundaries and blurring the boundaries of communication, the interpenetration of professional and personal spheres of life.

scholarly journals USE OF SOCIAL NETWORKS FOR THE TRAINING OF FUTURE TEACHERS IN EARLY CHILDHOOD EDUCATION

2021 ◽  
Author(s):  
Mercedes Llorent-Vaquero ◽  
◽  
África M. Cámara-Estrella ◽  
Elena M. Díaz-Pareja ◽  
Juana M. Ortega-Tudela
Keyword(s):  
Social Networks ◽  
Early Childhood ◽  
Social Network ◽  
Early Childhood Education ◽  
Educational Innovation ◽  
Educational Process ◽  
Quantitative Methodology ◽  
Childhood Education ◽  
The Social ◽  
The Impact

Currently, social networks have a great potential in the educational field, being useful to promote motivation, the active role of students, communication or flexibility in time and space, among others. In this line, this paper shows an experience of educational innovation in higher education mediated by the use of social networks. Specifically, the social network Instagram was used with students in the second year of the Early Childhood Education Degree at the University of Jaen. The objective of this study was to analyze the impact of the use of social networks on aspects related to the quality of the educational process, such as motivation, creativity, communication or monitoring. In order to respond to the proposed objective, a quantitative methodology was used, with a descriptive method and a survey design. The data collection instrument was a student questionnaire through which the impact of the use of the social network Instagram in the teaching-learning process was evaluated. The results point to a positive effect of the use of social networks on the variables under study. It should be noted how the use of this social network has influenced the motivation towards their learning and the communication processes that were developed with all those involved.

scholarly journals The model of training foreign higher education students at V.N. Karazin Kharkiv National University

2019 ◽  
pp. 32-48
Author(s):  
Natalia Ushakova ◽  
Svitlana Domnich ◽  
Iryna Kushnir ◽  
Oksana Trostynska ◽  
Iaroslava Chyrva
Keyword(s):  
Higher Education ◽  
International Education ◽  
Personal Development ◽  
Vocational Training ◽  
Professional Training ◽  
Educational Process ◽  
Cultural Literacy ◽  
Educational Work ◽  
National University ◽  
High Level

The problems of developing a model of training of foreign higher education applicants at the VN Kharkiv National University. Karazin. Coordination of educational, scientific, methodological and educational work in order to ensure a high level of training of foreigners is carried out by the Educational and Scientific Institute of International Education. The scientific novelty of the research is that according to the tasks of teaching foreigners receiving higher education in Ukrainian HEIs, the scientific and methodological and cultural bases of designing the intercultural academic educational system have been determined, the process of modeling of educational and vocational training of educational migrants has been systematized, and characteristically characterized. , axiological, socio-cultural, adaptation), which form the basis of professional training of specialists of higher qualification, educational process, academic hell tion of the terms of study at a foreign university, cultural literacy. The stages of realization of tasks of vocational training of educational migrants (preparatory, university), levels of university model corresponding to modern educational levels (bachelor's, master's, training of doctors of philosophy) are determined. The functions of the educational language, which plays the role of educational discipline, the basis of professional, cultural personal development and continuous education of future specialists throughout life, are defined, the process of formation of communicative competence of different categories of educational migrants according to standardized requirements to the level of Ukrainian language by the Ukrainian language is described. The educational process at the university is characterized as an important factor in the adaptation of foreigners to the conditions of non-native educational and socio-cultural environment, describes the main forms and means of non-auditory cultural and educational work.

scholarly journals Spanish communication academia: Scientific productivity vs. Social activity

Comunicar ◽  
2013 ◽  
Vol 21 (41) ◽  
pp. 61-70 ◽  
Author(s):  
Cristóbal Casanueva-Rocha ◽  
Francisco-Javier Caro-González
Keyword(s):  
Social Network ◽  
Social Factors ◽  
Social Activity ◽  
Scientific Productivity ◽  
Scientific Activity ◽  
Redes Sociales ◽  
International Scope ◽  
The Social ◽  
La Red ◽  
The Impact

At a time when academic activity in the area of communication is principally assessed by the impact of scientific journals, the scientific media and the scientific productivity of researchers, the question arises as to whether social factors condition scientific activity as much as these objective elements. This investigation analyzes the influence of scientific productivity and social activity in the area of communication. We identify a social network of researchers from a compilation of doctoral theses in communication and calculate the scientific production of 180 of the most active researchers who sit on doctoral committees. Social network analysis is then used to study the relations that are formed on these doctoral thesis committees. The results suggest that social factors, rather than individual scientific productivity, positively influence such a key academic and scientific activity as the award of doctoral degrees. Our conclusions point to a disconnection between scientific productivity and the international scope of researchers and their role in the social network. Nevertheless, the consequences of this situation are tempered by the nonhierarchical structure of relations between communication scientists. En un momento en que la actividad académica en el ámbito de la comunicación se valora principalmente por el impacto de las revistas y los medios de comunicación científica y por la productividad de los investigadores, surge la cuestión de si los factores sociales pueden condicionar la actividad científica con la misma fuerza que estos elementos objetivos. Esta investigación analiza la influencia de la productividad científica y de la actividad social en el ámbito de la comunicación. Se ha identificado la red social de los investigadores de comunicación a partir de las tesis doctorales. Para los 180 investigadores más activos en los tribunales de tesis se ha calculado su producción científica. Se utiliza el análisis de redes sociales para estudiar las relaciones que se producen en los tribunales de tesis doctorales. Los resultados muestran que los factores sociales influyen positivamente en una actividad académica y científica tan relevante como la obtención del grado de doctor, mientras que la productividad científica individual no lo hace. Como conclusiones cabe señalar que existe una desconexión entre la productividad científica y la proyección internacional de los investigadores y su papel en la red social. Las implicaciones de este hecho están matizadas por una estructura no jerarquizada de las relaciones entre los científicos de comunicación.

The impact of the social network, stigma and empowerment on the quality of life in patients with schizophrenia

2011 ◽  
Vol 26 (1) ◽  
pp. 28-33 ◽  
Author(s):  
I. Sibitz ◽  
M. Amering ◽  
A. Unger ◽  
M.E. Seyringer ◽  
A. Bachmann ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Social Network ◽  
Structural Equation ◽  
Internalized Stigma ◽  
Stigma Reduction ◽  
Equation Modelling ◽  
The Social ◽  
Recovery Approach ◽  
The Impact

Abstract:Objective:The quality of life (QOL) of patients with schizophrenia has been found to be positively correlated with the social network and empowerment, and negatively correlated with stigma and depression. However, little is known about the way these variables impact on the QOL. The study aims to test the hypothesis that the social network, stigma and empowerment directly and indirectly by contributing to depression influence the QOL in patients with schizophrenia and schizoaffective disorders.Method:Data were collected on demographic and clinical variables, internalized stigma, perceived devaluation and discrimination, empowerment, control convictions, depression and QOL. Structural equation modelling (SEM) was applied to examine the impact of the above-mentioned constructs on QOL.Results:The influences of the social network, stigma, empowerment and depression on QOL were supported by the SEM. A poor social network contributed to a lack of empowerment and stigma, which resulted in depression and, in turn, in poor QOL. Interestingly, however, the social network and stigma did not show a direct effect on QOL.Conclusions:Following a recovery approach in mental health services by focusing on the improvement of the social network, stigma reduction and especially on the development of personal strength has the potential to reduce depression in patients with psychosis and improving their QOL.

TO THE DYNAMICS OF THE NEED FOR STUDENTS' COMMUNICATION ACTIVITY COMPONENT AT THE PHARMACEUTICAL FACULTY OF VSMU

2021 ◽  
Vol 92 (2) ◽  
pp. 101-105
Author(s):  
A. L. Tserkovskiy ◽  
◽  
O. I. Gapova ◽  
E. A. Skorikova ◽  
S. A. Petrovich ◽  
...  
Keyword(s):  
Personal Growth ◽  
Professional Competence ◽  
Educational Process ◽  
Average Level ◽  
Psychological Service ◽  
Activity Component ◽  
The Social ◽  
Communication Activity ◽  
The One ◽  
High Level

The purpose of this research is to study the need for the students' communication activity component at the Pharmaceutical faculty of VSMU. Dual feature of the levels indicators dynamics in the need for communication is revealed. On the one hand, there is a tendency to reduce the average level in the need for communication and to increase its high level at the expense of girls. On the other hand, there is a fairly significant increase in the average level in the need for communication among young men against the background of an obvious predominance of the average level in the need for communication among the students of the entire sampling. The study allows us to state obvious influence of the informational educational environment at VSMU on the personal growth of students at the Pharmaceutical faculty, on the formation of their communicative competence as the most important component of the professional competence of future pharmacists. The results of the study can be used in the educational process of VSMU, in the activities of the social and pedagogical and psychological service, in the work of educators in academic groups and for tutors.

Communication Improvement within the Education Process and Emotional Intelligence Development

2015 ◽  
Vol 3 (5) ◽  
pp. 163-175
Author(s):  
Adrian Sonea ◽  
Ovidiu Niculae Bordean ◽  
Eugenia Câmpeanu Sonea
Keyword(s):  
Emotional Intelligence ◽  
Professional Training ◽  
Educational Process ◽  
Communication Process ◽  
Current Phase ◽  
North West ◽  
Teacher Student ◽  
Education Process

Both the authors’ previous experience and the devoted literature highlight the particular role of teacher-student communication for the quality of graduates’ professional development and education. The research presented herein is based on a sociological survey conducted in a large university from north-west Romania, on more than 600 Economics Master’s students.The chief goal of our research is to determine efficient ways to improve the student training provided by the master programmes in Economics, by means of a better stimulation on the part of the teachers, a more efficient teacher – student communication, a better quality of the teaching materials employed and a greater relevance of the educational content for the particular area of specialisation pursued.After an initial review of the material resulted from the sociological survey, we continued to analyse the results in relation to the tiers of the communication process, the role of groups in the learning process and of the education process in the development of emotional intelligence.Within the current phase of our study, the underlying hypotheses are:(1) The training of Economics and Business Administration students provides them with opportunities of professional specialisation, while developing skills and abilities useful in everyday life.(2) The students’ training in Economics also entails an implicit educational process, which supports the development of their emotional intelligence.(3) Multiculturalism bears manifold benefits, both in terms of specialist professional training and on graduates’ attitudes and behaviour in the social life.This study allowed us to validate the hypotheses and to draw some interesting conclusions for the education of students enrolled in the university surveyed.

scholarly journals Project-based STEM-courses for engineering students

2020 ◽  
Vol 8 (2) ◽  
pp. 53-68
Author(s):  
Galyna Vasylivna Lutsenko ◽  
◽  
Oksana Mykolaivna Podolian ◽  
Lyudmyla Mikhailivna Ozhyndovych ◽  
◽  
...  
Keyword(s):  
Engineering Students ◽  
Optimal Strategies ◽  
Active Role ◽  
Project Based Learning ◽  
Educational Process ◽  
Project Work ◽  
Approaches To Teaching ◽  
Stem Disciplines ◽  
National University ◽  
The Impact

One of the world-recognized practices of modern higher education is the application of problem-based and project-based approaches to teaching STEM-disciplines. In case of integration of problem-based and project-based learning, the educational process is organized around the problem to be solved by students and stimulates them to find optimal strategies for solving, and project activities are chosen as a way of organizing work. The article describes the ongoing experience of implementation of project-based STEM-courses "Hydro- and Gas Dynamics" and "Applied Mechanics and Fundamentals of Design", which is part of training of engineering students of 151 Automation and Computer-integrated technologies speciality at the Bohdan Khmelnytskyy National University of Cherkasy during 2017-2019 academic years. The impact of problem-based and project-based approaches to teaching STEM-disciplines on the formation of professional and general competencies of future engineers had been analyzed. The dynamics of changes of personal and interpersonal skills of junior students during the teamwork on mono- and multidisciplinary projects had been studied. The case study method was chosen as the general research method, which corresponds to the number of research participants and the active role of researchers in the educational process. The results of surveys developed using the 5-point Likert scale, demonstrates that students mostly positively evaluate the projects and teamwork. The possibility of self-grouping, which made possible to form teams based on common interests and promote freer and more natural communication within the team, was the important factor of positive perception of project work. The disadvantages of the implemented approaches include the difficulties that manifested itself at the stage of students' planning of the project process. One of the reasons for this is the lack of previous experience in the realization of students' team projects. The introduction of multidisciplinary projects made it possible to optimize the workload of students working simultaneously on a project in two disciplines and increase the motivation to study the disciplines of the STEM cycle.

Sign in / Sign up

Export Citation Format

Share Document