The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract

2020 ◽  
pp. 267-268
Author(s):  
Treneya Reddy ◽  
Debbie Ellis
Keyword(s):  
Consumer Behaviour ◽  
Environmental Concern ◽  
Environmentally Conscious

scholarly journals Role of pro-environmental post-purchase behaviour in green consumer behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rajyalakshmi Nittala ◽  
Venkata Rajasekhar Moturu
Keyword(s):  
Design Methodology ◽  
Consumer Behaviour ◽  
Environmental Concern ◽  
Questionnaire Data ◽  
Content Type ◽  
Factors Influencing ◽  
Responsible Behaviour ◽  
Post Purchase ◽  
Structured Questionnaire

Purpose The purchase of green products is not the finale of green consumer behaviour but the environmental concern is crucial in post-purchase behaviour. Studies on pro-environmental purchase behaviour are abundant and but studies on environmental concern in use, evaluation and disposal are scarce. This paper aims to examine the pro-environmental factors influencing post-purchase behaviour and their impact on green consumer behaviour. Design/methodology/approach Data for this study was collected from the respondents with the help of a structured questionnaire. Data is analysed using factor analysis to examine the important factors influencing post-purchase variables and green consumer behaviour and the multiple regression to understand the contribution of post-purchase variables to green consumer behaviour. Findings Eco-conscious, risk and comfort in user behaviour, satisfaction and eco-appraisal in evaluation behaviour and eco-conscience, disposal challenges and eco-responsible in disposal behaviour are the vital factors. Eco-conscious and comfort in use, satisfaction in evaluation and eco-conscience, disposal challenges and eco-responsible behaviour in disposal are positively related to green consumer behaviour and risk in use and eco-appraisals in the evaluation are insignificant. Originality/value Considering the very limited studies on green post-purchase behaviour, this study provides insights into the pro-environmental post-purchase behaviour and its contribution to green consumer behaviour.

scholarly journals Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern

2020 ◽  
Vol 13 (12) ◽  
pp. 330
Author(s):  
Silvia Cachero-Martínez
Keyword(s):  
Consumer Behaviour ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Organic Foods ◽  
Health Crisis ◽  
Know How ◽  
Organic Products ◽  
The Relationship ◽  
Moderating Role

The pandemic caused by COVID-19 has changed the mindset of many consumers. They are increasingly aware of the risks of not caring for the planet. Before the pandemic, there was a perceived increase in collective environmental concern and sustainability, but COVID-19 has further accelerated this process and motivated more people to assume this responsibility. Thus, the health crisis could trigger the consumption of organic foods, which are foods produced through environmentally friendly agricultural methods and that have not been artificially altered. It is essential for retailers to know how these consumers of organic foods behave in order to try to modify their strategies. In this context, the objective of this research is to analyze the relationship between attitude, satisfaction, trust, purchase and word-of-mouth (WOM) intentions towards organic products. The results of a survey administered a survey to a sample of 195 consumers show that trust is influenced by satisfaction and attitude. In relation to the behavioural variables, satisfaction is the variable that has the greatest influence on purchase intentions and WOM intentions. In addition, a moderating effect of environmental concern is observed on the proposed relationships.

scholarly journals Contradictory Conservation: The Role of Leadership in Shaping Energy Efficiency Culture in Urban Residential Cooperative Buildings

Energies ◽  
2021 ◽  
Vol 14 (3) ◽  
pp. 648
Author(s):  
Elizabeth Hewitt
Keyword(s):  
Energy Efficiency ◽  
Cost Efficiency ◽  
Board Member ◽  
Environmental Concern ◽  
Residential Buildings ◽  
Organizational Structures ◽  
Leadership Roles ◽  
Strong Energy ◽  
Informal Leaders

In addition to formalized leadership roles within organizations, leadership can also influence members through informal channels. This work argues that multifamily residential buildings can be viewed as organizations and, as such, explores the influence that informal leaders can wield in shaping culture around the motivation for conserving energy. This work draws on qualitative fieldwork conducted in a Brooklyn cooperative building. Findings indicate that the study building benefitted from the leadership of a long-standing board member, which contributed to the implementation of a number of energy efficiency initiatives. Interestingly, this leadership also led to a culture of cost efficiency over environmental concern as the motivating force behind these initiatives. This narrative was well disseminated, with most residents reporting that the building does not have a culture of conservation, despite a strong energy efficiency leaning. Thus, this work posits that leadership can greatly shape perception and culture around energy but can also be leveraged to craft a more environmentally-motivated conservation culture. It also argues that leadership can be complementary to decentralized organizational structures, and that creative mechanisms in residential buildings can capitalize on both, allowing members at all levels of the organization more influence in shaping the building’s culture.

Big Data and Sustainable Consumption: A Review and Research Agenda

2021 ◽  
pp. 097226292110225
Author(s):  
Shobhana Chandra ◽  
Sanjeev Verma
Keyword(s):  
Big Data ◽  
Consumer Behaviour ◽  
Business Models ◽  
Sustainable Consumption ◽  
Big Data Analytics ◽  
Consumption Behaviour ◽  
Consumer Experiences ◽  
Systematic Understanding ◽  
The Impact

Big data (BD) is making advances in promoting sustainable consumption behaviour and has attracted the attention of researchers worldwide. Despite the increased focus, the findings of studies on this topic are fragmented, and future researchers need a systematic understanding of the existing literature for identification of the research scope. This study offers a systematic review of the role of BD in promoting sustainable-consumption behaviour with the help of a bibliometric analysis, followed by a thematic analysis. The findings suggest that businesses deploy BD to create sustainable consumer experiences, predict consumer buying patterns, design and alter business models and create nudges for sustainable consumption, while consumers are forcing businesses to develop green operations and supply chains to reduce the latter’s carbon footprint. The major research gaps for future researchers are in the following areas: the impact of big data analytics (BDA) on consumerism, the role of BD in the formation of sustainable habits and consumer knowledge creation for sustainable consumption and prediction of green consumer behaviour.

Explaining green technology purchases by US and Canadian households: the role of pro-environmental lifestyles, values, and environmental concern

2021 ◽  
Vol 14 (5) ◽  
Author(s):  
Holly Berman Caggiano ◽  
Pranay Kumar ◽  
Rachael Shwom ◽  
Cara Cuite ◽  
Jonn Axsen
Keyword(s):  
Environmental Concern ◽  
Green Technology

scholarly journals The Poultry Industry through the Experts’ Eyes

2004 ◽  
pp. 39-42
Author(s):  
Edina Lendvai
Keyword(s):  
Qualitative Method ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Poultry Industry ◽  
Poultry Products ◽  
Processed Products

In my study reveal the situation of the poultry industry. In my research, I used the regularly adopted qualitative method, i.e. the interview. I conversed with the managers of the most important poultry factories, and asked them about the position of the Hungarian poultry sector, the possibility of improving its position, the changes in consumer behaviour, in marketing strategies, means and methods.The managers talked about the necessity of collaborating between factories. They agreed on the dominance of commercial chains. In their opinion, these prejudice their chances. They emphasized about the increasing role of processed products and the growing number of sell-stimulated marketing means. The consumer behaviour has changed in the last 10 years too, which helps the market of processed poultry products.

scholarly journals A rewarding experience in many ways: The 3rd World Congress of Environmental History

2020 ◽  
Vol 10 (1) ◽  
pp. 17-22
Author(s):  
Verena Winiwarter
Keyword(s):  
Environmental History ◽  
Field Trips ◽  
Environmental Cost ◽  
Short Paper ◽  
World Congress ◽  
Environmentally Conscious ◽  
Intergenerational Exchange ◽  
Global North ◽  
Great Acceleration

The 3rd World Congress of Environmental History, held in Florianópolis, Brazil had the theme: “Convergences: The Global South and the Global North in the Era of Great Acceleration”. The short paper gives an overview of the rewards such congresses can bring. It specifically deals with the plenary talks by Robert Billot and Brigitte Baptiste, highlights the role of scholarly co-operation and makes a case for the opportunity offered by such congresses to review the environment of the hosting country, for which the plenary roundtables, the excursions, and field trips and comparative panels are referred to as examples. World congresses might have an environmental cost, but they do provide unique opportunities for scholarly exchange, in terms of themes, methods, conceptual approaches, and sources used. Behaving in an environmentally conscious way but at the same time enabling and fostering international and intergenerational exchange is a challenge that will have to be taken up in the future.

scholarly journals Environmental Pollution and Sustainability or the Impact of the Environmentally Conscious Measures of International Cosmetic Companies on Purchasing Organic Cosmetics

2018 ◽  
Vol 7 (1) ◽  
pp. 23-30 ◽  
Author(s):  
Nora Amberg ◽  
Robert Magda
Keyword(s):  
Environmental Pollution ◽  
Ecological Footprint ◽  
Consumer Behaviour ◽  
Future Generation ◽  
Global Scale ◽  
Environmental Load ◽  
Environmentally Conscious ◽  
Global Environmental Problems ◽  
Global Environmental ◽  
The Impact

Abstract Our research deals with environmental pollution, sustainability, and the impacts made by international cosmetic companies on the motivation of purchasing organic cosmetics. Unfortunately, our environment is becoming more and more polluted, which affects our planet Earth on a global scale. It is everybody’s responsibility to decrease the environmental load, diminish our ecological footprint and leave a much cleaner and safer environment to the future generation in line with the principles of sustainable development. We have examined global environmental problems, the efforts made by international cosmetic companies to protect the environment and their impact on the preference, selection and purchase of environmentally friendly cosmetics. Nowadays, efforts of significant importance are prioritised that are more and more shifted to health and environmental consciousness regarding both corporate and consumer behaviour.

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