Emotions and the Purchase Decision Processes of Green Products: An Exploratory Study with Consumption Emotions Set Scale (CES)

2020 ◽  
pp. 559-571
Author(s):  
Camila Kolling ◽  
Janine Fleith de Medeiros ◽  
José Luis Duarte Ribeiro ◽  
Marleen Onwezen ◽  
Arthur Marcon
Keyword(s):  
Exploratory Study ◽  
Decision Processes ◽  
Purchase Decision ◽  
Green Products ◽  
Consumption Emotions

scholarly journals Consumer perceptions of environmentally friendly products

1994 ◽  
Vol 25 (2) ◽  
pp. 59-64
Author(s):  
M. T. Bendixen ◽  
M. Sandler ◽  
D. Seligman
Keyword(s):  
Exploratory Study ◽  
Environmentally Friendly ◽  
Consumer Perceptions ◽  
Environmental Benefits ◽  
Green Products ◽  
Political Issue ◽  
The Past ◽  
The World ◽  
Developed Nations

During the past decade, concern for the environment has emerged as a major socio-political issue among developed nations throughout the world and the increase in the number of environmentally friendly or 'green' products has been significant. The purpose of this exploratory study was to determine the types of products that are considered to be environmentally friendly as well as establishing consumer perceptions of these products. One of the main findings of the research was that 'green' products have achieved substantial awareness among consumers and they are not regarded as a gimmick or a fad. It was also established that the two main barriers that discouraged consumers from purchasing 'green' products were a perception that such products were not price competitive and scepticism regarding their supposed environmental benefits.

The four stages of on-site behavior for a long-stay relaxation holiday

2016 ◽  
Vol 23 (3) ◽  
pp. 217-232 ◽  
Author(s):  
Chidchanok Anantamongkolkul ◽  
Ken Butcher ◽  
Ying Wang
Keyword(s):  
Exploratory Study ◽  
Information Needs ◽  
The United States ◽  
Decision Processes ◽  
Sources Of Information ◽  
Innovative Strategies ◽  
Tourist Behavior ◽  
Travel Experience ◽  
Intercultural Interactions ◽  
Depth Interviews

Previous studies largely treat the on-site travel experience as a single stage of homogenous tourist behavior, despite widespread recognition that tourist behavior is complex and consists of temporal decision processes. In particular, little attention has been given to what changes during the course of the long-stay holiday. The purpose of this exploratory study is to understand changes in tourist behavior, if any, from point of arrival through to the end of a long-stay relaxation holiday. In-depth interviews were conducted with mature-aged international travelers from the United States, Europe, and Australia visiting Phuket, Thailand. The findings illustrate changes that can be characterized, into four distinct stages of on-site behavior, through key activities, uncertainty levels, intercultural interactions, information needs, and sources of information. Important implications for destination marketing organizations are suggested which require innovative strategies to match the changing needs and activities of long-stay tourists at various stages of the holiday.

scholarly journals Determinants of Online Purchase Decision of Green Products

2019 ◽  
Vol 9 (1) ◽  
pp. 1477-1481
Keyword(s):  
Purchase Decision ◽  
Green Product ◽  
Green Products ◽  
Regression Methods ◽  
Online Purchase ◽  
Product Features ◽  
The Common ◽  
The Impact ◽  
Online Buying ◽  
Green Label

The awareness of green environment among the common man have made them choose green products over non green products. Green companies now try to manufacture green products that are more economical. There are global green companies to local household groups that manufacture green products. These are the outcomes of the green movement that made people become more eco-friendly in their day to day lives. This paper addresses the impact of green product features like green label, green package, green advertisements etc. on consumer’s online buying decision. The analysis is carried out using regression methods. The studies would help green product manufacturers and online shopping companies to identify the green product features that influence the online green customers.

scholarly journals Impact of Green Products on Consumer Purchase Decision in Coimbatore City of Tamil Nadu

2021 ◽  
pp. 64-70
Author(s):  
D. Sivaselvan ◽  
T. Samsai ◽  
K. Mahendran
Keyword(s):  
Tamil Nadu ◽  
College Graduates ◽  
Environmental Concern ◽  
Sampling Technique ◽  
Structured Interview ◽  
Primary Data ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Green Products ◽  
The Impact

Aim: The purpose of the study is to find the awareness of consumers towards green products, factors influencing them to purchase the green products and the problems faced by consumers while purchasing the green products in Coimbatore city Design of the Study: The study is empirical in nature as the study aims to find out the Impact of green products on consumer purchase decision in Coimbatore city. The study is carried out with a survey through a well structured interview schedule. Collection of data for the purpose of the research study is in the form of primary data as the study being empirical in nature. Methodology: The sampling technique involved is purposive sampling. The study is limited only in Coimbatore city. The data were collected from the customer who were aware about the green products. The survey conducted in customers of organised retail stores. In this study, total samples is 100.Tools used for analysis were percentage analysis, factor analysis and Garett’s Ranking Technique. Findings: Consumer Awareness towards green products was high and it indicated that they were having high environmental concern. Most of the sample respondents were college graduates and they have good knowledge about the green products. Consumer attitude towards purchase of green product was high. Consumer purchase decision of green products was highly based on the Quality and Promotion (Advertisement). High cost is the major problem faced by the sample respondents while purchasing of green products.

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