scholarly journals Determinants of Online Purchase Decision of Green Products

2019 ◽  
Vol 9 (1) ◽  
pp. 1477-1481
Keyword(s):  
Purchase Decision ◽  
Green Product ◽  
Green Products ◽  
Regression Methods ◽  
Online Purchase ◽  
Product Features ◽  
The Common ◽  
The Impact ◽  
Online Buying ◽  
Green Label

The awareness of green environment among the common man have made them choose green products over non green products. Green companies now try to manufacture green products that are more economical. There are global green companies to local household groups that manufacture green products. These are the outcomes of the green movement that made people become more eco-friendly in their day to day lives. This paper addresses the impact of green product features like green label, green package, green advertisements etc. on consumer’s online buying decision. The analysis is carried out using regression methods. The studies would help green product manufacturers and online shopping companies to identify the green product features that influence the online green customers.

scholarly journals Web Service Factors and Its Impact on Online Purchase Decision of Green Consumers

2019 ◽  
Vol 8 (12) ◽  
pp. 3788-3792
Keyword(s):  
Online Shopping ◽  
Security And Privacy ◽  
Purchase Decision ◽  
Web Based ◽  
Internet Technologies ◽  
Customer Support ◽  
Online Purchase ◽  
The Impact ◽  
Online Buying ◽  
Service Factors

Web based services have gained attention in the recent years for varied applications ranging from booking tickets to shopping online. Initially, common man was not much inclined towards online shopping applications. Subsequently, the reach and acceptance of the internet technologies have facilitated him to perform online services with ease. There are different online factors that impact consumer’s online buying decision like, reliability, payment options, security and privacy policies of the website, customer support etc. This paper addresses the impact of these features on consumer’s buying decision using regression analysis, which would help online shopping companies to improve the online facilities provided to the users.

scholarly journals How Different Government Subsidy Objects Impact on Green Supply Chain Decision considering Consumer Group Complexity

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Qingfeng Meng ◽  
Mengwan Li ◽  
Zhen Li ◽  
Jing Zhu
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Green Supply Chain ◽  
Green Product ◽  
Green Products ◽  
Consumer Group ◽  
Environmental Preferences ◽  
Government Subsidies ◽  
The Government ◽  
The Impact

This paper fully considers the complexity characteristics of the consumer group, such as the heterogeneity of consumer environmental preferences and consumption levels and constructs a two-stage price decision model of green supply chain composed of the manufacturer and retailers. Under the four different scenarios, no government subsidies, government subsidies are given to the manufacturer, government subsidies are given to the green product retailer, and government subsidies are given to green product consumers, the impact of government subsidies on green supply chain member price decisions is analyzed, and the validity of the model is verified by an example. The results show that compared with the no government subsidies, government subsidies to the manufacturer will reduce the wholesale and sales prices of green products, and subsidies to the green product retailer will lead to higher wholesale prices and lower sales prices of green products, and subsidies to green product consumers will increase the wholesale and sales prices of green products. No matter which object is subsidized by the government, the wholesale price of general products will not change and the sales price will decrease. Government subsidies will facilitate the sales of green products, thereby expanding the market share of green products.

I believe therefore I care

2016 ◽  
Vol 33 (1) ◽  
pp. 137-155 ◽  
Author(s):  
Reto Felix ◽  
Karin Braunsberger
Keyword(s):  
Religious Orientation ◽  
Environmentally Friendly ◽  
Social Institutions ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Policy Makers ◽  
Content Type ◽  
Northern Mexico ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico. Design/methodology/approach – The study uses structural equation modeling to analyze the survey results of 242 consumers from Northern Mexico. Findings – The results of the study show a significant influence of EA on purchasing green products. In addition, the findings suggest that consumers with higher levels of IRO have a higher propensity to buy environmentally-friendly products, but do not show more favorable attitudes toward the environment than less-religious consumers. Research limitations/implications – The study relies on a convenience sample from Northern Mexico. Further, the study relies on self-reported measures of green product purchase (GPP) and future research should incorporate real purchases of green products in addition to self-reported measures. Practical implications – The findings of the study imply that marketers and policy makers striving to increase the purchasing of green products should try to induce positive attitude changes concerning the protection of the natural environment and the effectiveness of buying green products. Social implications – Since religiosity in Mexico influences the purchasing of green products positively, policy makers may reflect on what parts of current Catholic social norms could be leveraged to promote green behaviors among the general Mexican population. Social institutions and change agents, such as the Church and its representatives, may be central to achieving behavioral compliance to environmentally-friendly doctrines. Originality/value – Investigating the factors that influence consumers’ environmentally-friendly attitudes and behaviors in emerging economies is imperative for attenuating the negative environmental consequences of economic growth and consumption.

scholarly journals Impact of Green Products on Consumer Purchase Decision in Coimbatore City of Tamil Nadu

2021 ◽  
pp. 64-70
Author(s):  
D. Sivaselvan ◽  
T. Samsai ◽  
K. Mahendran
Keyword(s):  
Tamil Nadu ◽  
College Graduates ◽  
Environmental Concern ◽  
Sampling Technique ◽  
Structured Interview ◽  
Primary Data ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Green Products ◽  
The Impact

Aim: The purpose of the study is to find the awareness of consumers towards green products, factors influencing them to purchase the green products and the problems faced by consumers while purchasing the green products in Coimbatore city Design of the Study: The study is empirical in nature as the study aims to find out the Impact of green products on consumer purchase decision in Coimbatore city. The study is carried out with a survey through a well structured interview schedule. Collection of data for the purpose of the research study is in the form of primary data as the study being empirical in nature. Methodology: The sampling technique involved is purposive sampling. The study is limited only in Coimbatore city. The data were collected from the customer who were aware about the green products. The survey conducted in customers of organised retail stores. In this study, total samples is 100.Tools used for analysis were percentage analysis, factor analysis and Garett’s Ranking Technique. Findings: Consumer Awareness towards green products was high and it indicated that they were having high environmental concern. Most of the sample respondents were college graduates and they have good knowledge about the green products. Consumer attitude towards purchase of green product was high. Consumer purchase decision of green products was highly based on the Quality and Promotion (Advertisement). High cost is the major problem faced by the sample respondents while purchasing of green products.

The Impact of Eco-Labels and the Type of Green Products on Consumer Behavior

2012 ◽  
Vol 524-527 ◽  
pp. 3505-3508
Author(s):  
Jian Xin Li ◽  
Lu Wang ◽  
Hui Juan Qin
Keyword(s):  
Theoretical Basis ◽  
Purchase Intention ◽  
Simulation Experiment ◽  
Green Marketing ◽  
Research Use ◽  
Green Product ◽  
Green Products ◽  
Experiment Method ◽  
Different Types ◽  
The Impact

Now more and more businesses begin implementing green marketing and carrying out the eco-labels program. But there is a confused question for enterprise, if there will have the same effect for different types of green products. For this, the existing literatures have few involved. So, our research use the simulation experiment method to analyze the impact between the two green product types (self-serving green products versus altruistic green products) and the presence of eco-labels (yes versus no) on consumers’ green purchase intention. Results of this study provide a theoretical basis for green products marketing.

scholarly journals Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach

2016 ◽  
Vol 12 (9) ◽  
pp. 51 ◽  
Author(s):  
Mohd Nazri Mohd Noor ◽  
Md Shukor Masuod ◽  
Al-Mansor Abu Said ◽  
Izzat Fakhruddin Kamaruzaman ◽  
Mohd Ariff Mustafa
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Green Product ◽  
Shopping Malls ◽  
Green Products ◽  
Proposed Model ◽  
Green Circle

The purpose of this paper is to explore the consumers’ decision to purchase green products in Malaysia. Self-administered questionnaires were conducted to obtain meaningful data from 230 consumers at major shopping malls in Melaka, Malaysia from September 2015 until February 2016. Based on the analysis of SEM-PLS, the proposed model explained 92 percent of the variance of green product purchase decision. The results have shown positive significant effects between green awareness, green commitment, green companies and green product purchase decision. However, green experience and green circle produced insignificant results. Generally, the results from this study confirmed that the proposed model concisely explained the consumers’ decision to purchase green products in Malaysia. This study adds another literature to the area of green marketing. The model combined the past consumer behavioural theories and models to identify the key factors that stimulate the consumers’ purchase behaviour. Findings from this study have strong implications to both individual and marketing managers. It brings into light the perception of Malaysian consumers about green products and readiness to accept green products as their future way of life.

scholarly journals How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products

2021 ◽  
Vol 13 (13) ◽  
pp. 7177
Author(s):  
Di Kuang ◽  
Xiao-Fei Li ◽  
Wen-Wen Bi
Keyword(s):  
Green Marketing ◽  
Green Product ◽  
Product Knowledge ◽  
Perceived Fit ◽  
Green Products ◽  
Monetary Rewards ◽  
Social Wellbeing ◽  
Reward Program ◽  
The Impact ◽  
The Relationship

Interpersonal referrals can effectively promote purchases. In view of the low sales of green products, this study introduces the referral reward program into green marketing and investigates the impact of reward type on customers’ referral likelihood for green product. Through a lab experiment with 302 participants in China involved, this study reveals the differential effects of monetary versus donation rewards on existing customers’ referral likelihood. Specifically, compared with monetary rewards, donation rewards are more effective in promoting recommendations. It is also indicated that the perceived fit between the reward and green products partially mediates the relationship between the reward type and referral likelihood. In addition, the relationship between the reward type and perceived fit is moderated by consumers’ green product knowledge. This research not only extends the literature on green marketing and referral reward programs, but also provides feasible suggestions for government and enterprises to promote green products and to improve social wellbeing.

scholarly journals Social Exclusion and Switching Behaviour of Green Products: The Mediating role of Control Demand

2021 ◽  
Vol 245 ◽  
pp. 02040
Author(s):  
Zhijia Dong ◽  
Xiaodong Qiu
Keyword(s):  
Social Exclusion ◽  
Green Product ◽  
Green Products ◽  
Mediating Role ◽  
Switching Behaviour ◽  
Construction Type ◽  
The Impact

This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

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