Pro-Environmental Self-Identity: Scale Purification in the Context of Sustainable Consumption Behavior

Author(s):  
Rini Kuswati ◽  
Bernardinus M. Purwanto ◽  
Bayu Sutikno ◽  
Bayu Aji Aritejo
2019 ◽  
Vol 11 (23) ◽  
pp. 6683 ◽  
Author(s):  
Eunjung Lim ◽  
Shin Arita ◽  
Soonhee Joung

With sustainability being one of the most common issues facing consumers and society today, this paper explores the status of sustainable consumption in Korea and Japan—societies expected to drive the changes pertaining to sustainable consumption in Asia. Although Korea and Japan have been implementing sustainability-related policies, there is still room for development of sustainability in terms of consumers’ participation. As sustainable consumption is defined as consumers’ environmental decision-making process, which requires cognitive efforts, it is necessary to understand individual’s sustainable consumption based on the conceptual model of behavior, in order to encourage the adoption of more sustainable consumer practices. Being grounded in the revised Theory of Reasoned Action, which adds consumers’ awareness, pro-environmental self-identity, and descriptive norm, this study contributes to a better empirical understanding of the factors that underlie sustainable consumption behaviors with respect to social-cognitive viewpoint. By involving a survey of Korean and Japanese respondents’ awareness, descriptive norm, practical behavior to 47 specific activities, as well as attitude and pro-environmental self-identity, the study works on two levels: on one level, it is a study of sustainability-related consumer activities and behaviors in Korea and Japan; on another level, it identifies key variables to explain sustainable consumption behavior through hierarchical regression analysis. The results show that among the numerous sectors requiring prioritized expansion of sustainable consumption, the area of consumer citizenship has received relatively little publicity. Another important finding is that the failure to practically engage in sustainability-related activities by consumers cannot simply be attributed to knowledge deficit, as consumers in both countries appropriately recognize sustainable consumption. Our results clearly illustrate that consumers perform sustainable consumption behavior based mostly on socially shared connotations—the descriptive norm—while the other key variables affecting sustainable consumption are awareness, and pro-environmental self-identity. However, we also observed that there is no significant effect on attitude, indicating that even a favorable attitude toward performing sustainability-related activities does not directly translate into actual behavior. This paper shows how consumer perceptions of the normality of environmentally friendly behaviors can be used for the design of strategies to promote sustainable consumption in Korean and Japanese societies. In addition, we provide practical guidelines for the expansion of sustainable consumption tailored for the characteristics of each society.


Author(s):  
Brian Pham

Although climate change education strategies have succeeded in spreading awareness, they also create a sense of fear and urgency that not only fails to change environmentally unsustainable behavior but may increase this behavior. The failure of current strategies and the paradoxical increase of environmentally unsustainable behavior may be explained by a theory known as terror management theory. This theory posits that if people are faced with an existential crisis, like climate change, they may cling even tighter onto their current ways. A novel solution to alleviate terror management theory is inspiring and empowering people. Inspiration and empowerment will teach people to see environmentally sustainable behavior as a healthier alternative to their current ways rather than an existential crisis. Therefore, they are more likely to welcome change rather than fear it. My study aims to see if mindfulness, connection to nature, and differing undergraduate programs affects sustainable consumption behavior. These factors are thought to inspire and empower people. If these factors can affect sustainable consumption behavior, then they may inspire and empower people to fight climate change. I predict that individuals who are more mindful and connected to nature will also have more sustainable consumption behavior. Furthermore, programs that highlight environmental issues will allow students to have a better connection to nature and more sustainable consumption behavior. If there is evidence to support, my hypotheses then factors that influence sustainable consumption behavior should be taught in schools. These factors would not only increase environmental behavior but increase the student’s overall wellbeing.


Author(s):  
Seda Yildirim

The term sustainable consumption is not only a behavior type in marketing and a just consumption behavior, it is more than this. Sustainable or responsible consumption behavior can change the world. Sustainable consumption concept has been investigated widely in the literature and factors that effecting sustainable consumption or being a green consumer has been investigated recently, too. But the relationship between sustainable development and consumer behavior isn't investigated sufficiently. After 2030 Sustainable Development Goals set up, responsibilities and roles have been an important issue to achieve sustainable development in the long term. In this point, this study aims to investigate the consumer role for sustainable development goals through sustainable consumption patterns and trends.


2022 ◽  
pp. 872-888
Author(s):  
Seda Yildirim

The term sustainable consumption is not only a behavior type in marketing and a just consumption behavior, it is more than this. Sustainable or responsible consumption behavior can change the world. Sustainable consumption concept has been investigated widely in the literature and factors that effecting sustainable consumption or being a green consumer has been investigated recently, too. But the relationship between sustainable development and consumer behavior isn't investigated sufficiently. After 2030 Sustainable Development Goals set up, responsibilities and roles have been an important issue to achieve sustainable development in the long term. In this point, this study aims to investigate the consumer role for sustainable development goals through sustainable consumption patterns and trends.


2022 ◽  
pp. 1965-1983
Author(s):  
Aakriti Mathur ◽  
Kanwal Deepinder Pal Singh

The world is presently facing a climate catastrophe of its own making through the unabated increase in greenhouse gas emissions. Global consumption patterns are to blame, as presently, the global annual demand for resources outpaces the annual rate of the earth's ability to regenerate those resources. Thus, there is an urgent need to reduce the global demand for resources to a sustainable level, through the adoption of a circular economy. Individual consumption behavior habits form the basis of global consumption patterns, and therefore, adoption of sustainable consumption habits and lifestyles are necessary for addressing the climate crisis. In this chapter, the authors assess the potential for addressing the climate crisis through the adoption of a circular economy and sustainable consumption behavior. The authors also evaluate the extent of adoption of sustainable consumption behavior in India and make recommendations for adopting a circular economy in India.


2019 ◽  
Vol 52 (9) ◽  
pp. 1012-1042 ◽  
Author(s):  
Sonja M. Geiger ◽  
Daniel Fischer ◽  
Ulf Schrader ◽  
Paul Grossman

Recent research suggests that mindfulness may foster sustainable consumption behavior through the reduction of the so-called attitude–behavior gap, or by weakening material values while increasing subjective well-being. The current controlled longitudinal study tested these propositions by employing a sustainability-adapted mindfulness-based intervention (sMBI) to two different samples ( n = 60 university students; n = 71 employees). Although the intervention successfully enhanced mindful experiences in both samples, we found no evidence for neither direct effects on sustainable consumption behavior or related attitudes, nor for the reduction of the attitude–behavior gap. However, the intervention led to greater well-being in the student sample and suggested a decline of materialistic value orientations in both samples. The results blunt previous claims about potential causal effects of mindfulness practice on sustainable consumption behavior. Nevertheless, they indicate that the sMBI affects behavior-distal variables, such as material values and well-being, which in turn could influence consumption behavior in the long run.


Author(s):  
Haroon Qasim ◽  
Liang Yan ◽  
Rui Guo ◽  
Amer Saeed ◽  
Badar Ashraf

Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.


2020 ◽  
Vol 11 ◽  
Author(s):  
Ernesto Suárez ◽  
Bernardo Hernández ◽  
Domingo Gil-Giménez ◽  
Víctor Corral-Verdugo

The transition toward sustainability and the adjustment to climate change should involve the reduction of consumption behavior and the need to maintain social practices of frugality. This paper investigates the influences of consciousness for sustainable consumption (CSC), materialism, and the consideration of future consequences (CFC) on frugal behaviors. Four-hundred-and-forty-four individuals responded to an instrument investigating these variables. Results of a structural model revealed that materialism significantly and negatively influenced the three dimensions of CSC: economic, environmental, and social. The consideration of distant future consequences positively and significantly affected the economic dimension of CSC. Frugal behavior received significant and positive influences from the three CSC dimensions and from consideration of distant future consequences. The model explained 46% of variance in frugal behavior, revealing the importance of awareness of the consequences of resource consumption and the CFC has on promoting a moderate consumption of resources.


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