What Promotes Intention? Factors Influencing Consumers’ Intention to Purchase Animal-Welfare Friendly Beef in Japan

Author(s):  
Takuya Washio ◽  
Takumi Ohashi ◽  
Miki Saijo
Animals ◽  
2019 ◽  
Vol 9 (4) ◽  
pp. 134 ◽  
Author(s):  
Deborah Butler ◽  
Mathilde Valenchon ◽  
Rachel Annan ◽  
Helen Whay ◽  
Siobhan Mullan

The purpose of the study was to explore the perceptions held by British racing industry stakeholders of factors influencing racehorse welfare. Ten focus groups were held across the UK with a total of 42 stakeholders from a range of roles within racehorse care including trainers, stable staff and veterinarians. Participants took part in three exercises. Firstly, to describe the scenarios of a ‘best life’ and the minimum welfare standards a horse in training could be living under. Secondly, to identify the main challenges for racehorse welfare and thirdly, to recall any innovative or uncommon practices to improve welfare they had witnessed. Using thematic analysis, eight themes emerged from the first exercise. Two strands, factors that contribute to maintaining health and the horse-human relationship ran through all eight themes. Across all themes horses living the ‘best life’ were perceived as being treated as individuals rather than being part of a ‘one size fits all’ life when kept under minimum welfare standards. Health was both perceived as the main challenge to welfare as well as one open to innovative practices such as improved veterinary treatments. Data obtained, informed by the knowledge and expertise of experienced stakeholders, combined with practical animal welfare science will be used to develop the first British racehorse welfare assessment protocol.


Author(s):  
Van Tuan Pham, Ph.D ◽  
Nguyen Ha Minh Anh ◽  
Kieu Vu Linh Chi ◽  
Le Minh Ngoc ◽  
Ho Thi Phuong Thao ◽  
...  

The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.


2020 ◽  
Vol 33 (3-6) ◽  
pp. 461-486
Author(s):  
Ardion Beldad ◽  
Sabrina Hegner

AbstractPeople have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popular in the Netherlands, as evidenced by a substantial growth in product sales. To address the question concerning the factors influencing people’s intention to purchase AWF meat products and the extent to which those factors relate to one another, an online survey was implemented with 233 consumers from the Netherlands. Structural equation modeling results confirm the complexity of the mechanism behind people’s willingness to buy AWF meat products. Two factors strongly predict purchase intention—attitude and moral obligation. Furthermore, the effects of predictors such as knowledge of and trust in AWF labels on purchase intention are not direct but go through attitude and moral obligation.


Author(s):  
Ili Hawa Ahmad ◽  
Norshidah Mohamed ◽  
Ab Razak Che Hussain

Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application.


Author(s):  
Swati Sharma

The business ecosystem has changed drastically. Advances in information technology, access to the internet, and pervasive use of mobile phones have given a spurt to various new age businesses adopting new business models. The empirical paper identifies the room sharing company as a new age platform business model. The study proposes and tests a conceptual model to study the factors influencing the consumers' attitudes towards Airbnb and their intention to purchase the services of Airbnb. The findings reveal that hedonistic values, social values, and financial value, along with e-word of mouth have a direct impact on consumers' attitudes towards Airbnb. Existing available literature is largely in the Western context and qualitative in nature. This paper is unique as it adopts a quantitative approach and provides insight about what really influences the consumers' attitudes towards this new and unique business model, thus enabling marketers to strategize accordingly.


2014 ◽  
Vol 3 (2) ◽  
pp. 45
Author(s):  
Jana Chovancova ◽  
Emília Huttmanová

Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia. 


2018 ◽  
Vol 17 (3) ◽  
pp. 13-21 ◽  
Author(s):  
Barbara Gołębiewska ◽  
Monika Gębska ◽  
Joanna Stefańczyk

The aim of this study was to determine factors influencing consumer decisions on the purchase of meat and find out how important in making the decisions is the criterion of animal welfare. The study was based on reports and other publications of the European Commission, literature review, as well as field research carried out among consumers, using an interview questionnaire (the PAPI method). The purpose of the research was to analyse diversity of customer buying habits, depending on such variables as their age, education, place of residence (urban or rural area) and the level of income. The results of the χ2 test prove that there are correlations between the education, place of residence and income of the respondents and their decisions to purchase meat from farms maintaining animal welfare. No correlations were found between the age of the respondents and their decisions to purchase meat from farms maintaining animal welfare. The findings also prove that less than 50% of the society of Poland has encountered the concept of animal welfare. The key criteria for decisions on the purchase of meat and meat products were the price and easy preparation.


Sign in / Sign up

Export Citation Format

Share Document