Social Media Tools and (E)Destination: An Italian Case Study

2017 ◽  
pp. 251-272
Author(s):  
Anna Paola Paiano ◽  
Lara Valente ◽  
Valentina Ndou ◽  
Pasquale Del Vecchio
Keyword(s):  
Social Media ◽  
Italian Case ◽  
Social Media Tools

scholarly journals VALUE CO-CREATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A START-UP COMPANY

2019 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Junic Kim ◽  
Hwanho Choi
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Small Businesses ◽  
Start Up ◽  
Media Platform ◽  
Social Media Tools ◽  
Start Ups ◽  
The Relationship ◽  
Social Media Strategy

This research examines social media users’ value-creation processes and the drivers of a start-up company’s successful social media strategy. This research primarily aims to understand start-ups’ effective utilization of social media and value co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small businesses often suffer from a lack of understanding and knowledge of the utilization of social media tools. Therefore, this article uses a case study on the relationship between a social media platform and users’ value co-creation to offer a conceptual framework for start-ups to consider in utilizing social media. Our research reveals that four core drivers of social media success include experience, satisfaction, expression, and sharing ability. Each of these drivers in turn contains conditions for understanding users’ value-creation process and the creation of drivers for successful social media strategies. The research contributes to literature by providing a detailed review of users’ value co-creation as a part of a start-up’s successful social media strategy.

Using Social Media to Organize a Marginalized Community

2020 ◽  
pp. 216-249
Author(s):  
Todd R. Burton
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Armed Forces ◽  
Online Behavior ◽  
Marginalized Communities ◽  
Bisexual And Transgender ◽  
Military Community ◽  
Social Media Tools ◽  
The U.S

Potential leaders within marginalized communities find it difficult to connect, learn, strategize, and support one another and build a cohesive community capable of effecting social change. This research contributes to filling a gap in empirical research on effective approaches to employing social media tools to organize and engage in social movements. The research builds on earlier studies of marginalized communities and social media to organize and engages in social movements by applying a case study design to assess how the lesbian, gay, bisexual, and transgender (LGBT) military community employed social media to organize and advocate for inclusion and end discrimination within the U.S. armed forces. Seventeen findings were identified that describe key ways the LGBT military community employed these tools to organize, identify leaders and their roles, and how online behavior affected offline advocacy.

scholarly journals Mapping Playgrids for Learning Across Space, Time, and Scale

2018 ◽  
Author(s):  
Ty Hollett ◽  
Jeremiah (Remi) Kalir
Keyword(s):  
Social Media ◽  
Adult Learners ◽  
Professional Learning ◽  
Space Time ◽  
Digital Resources ◽  
Case Study Methodology ◽  
Study Methodology ◽  
Social Media Tools ◽  
Media Practices

In this article, we analyze the production of learner-generated playgrids. Playgrids are produced when learners knit together social media tools to participate across settings and scales, accomplish their goals, pursue interests, and make their learning more enjoyable and personally meaningful. Through case study methodology we examine how two platforms - Slack and Hypothesis - enabled learners to curate and participate among their own digital resources and pathways for learning. We contend that both theoretical and pedagogical development is necessary to support adult learners as they curate tools and pathways based upon their contingent needs and goals, and that the concept of playgrids does so by usefully connecting less formal social media practice with more formal professional learning across various settings and scales. In the end, we demonstrate the importance of honoring learners' desire to connect their completion of formal course activities with their less formal social media practices; both sets of practices need not be in conflict and may be complementary.

Sociotechnical Uses of Social Web Tools During Disasters

2011 ◽  
pp. 97-108 ◽  
Author(s):  
Liza Potts
Keyword(s):  
Social Media ◽  
User Interfaces ◽  
Communication Systems ◽  
Systems Design ◽  
Actor Network Theory ◽  
Social Web ◽  
Web Tools ◽  
Social Media Tools ◽  
London Bombings

Social web tools are being leveraged by participants to communicate throughout their workday as well as during times of crisis. Using the London Bombings of 7 July 2005 as a case study, this chapter illustrates the need for sociotechnical interventions in systems design. By employing Actor Network Theory the author makes visible the active participants and technologies within the ecosystems of social media tools. Such visibility provides insight to the designer seeking to optimize communication systems in the wake of disaster, as well as providing further generalization to everyday use. Guidelines for improving systems and user interfaces based on disaster scenarios are described.

E-Participation in Developing Countries

2018 ◽  
pp. 126-154
Author(s):  
Ransome E. Bawack ◽  
Jean Robert Kala Kamdjoug ◽  
Samuel Fosso Wamba ◽  
Aime Fobang Noutsa
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Social Insurance ◽  
Insurance Fund ◽  
Government Agencies ◽  
Media Technologies ◽  
Social Insurance Fund ◽  
Social Media Tools

This chapter on e-participation in developing countries uses Cameroon as a case study to demonstrate the realities of practicing Web 2.0 and social media tools to drive collaborative initiatives between government agencies and citizens in developing countries. The case study was guided by the incentives for e-participation using social media technologies, the tools used by a government to drive such initiatives, the level of participation from citizens, and the challenges and risks faced in implementing these technologies. A study of Cameroon's National Social Insurance Fund (NSIF) confirmed the main incentives of e-participation initiatives in developing countries and the major challenges they face in implementing them.

Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

If You Build It, They Will Come

2014 ◽  
pp. 169-189
Author(s):  
Elizabeth G. Donnellan
Keyword(s):  
Social Media ◽  
Specific Information ◽  
Virtual Experience ◽  
Social Media Tools ◽  
University Experience

Students attending traditional or online universities will benefit from membership in a virtual club. This chapter provides specific information about tools used to create, administer, and motivate participation in virtual college clubs. To enhance the club experience, suggestions are offered for creating interactive clubrooms, utilizing specific social media tools, and providing unique club events all as a virtual experience. A case study is included to demonstrate how students of a major online university participate in virtual club events. Results of this case study indicate a correlation between students who can easily access club tools and events and participation. Further, students who participate in events report greater satisfaction with their overall university experience.

scholarly journals How are healthcare institutions using Facebook to interact with online communities? Results from a case study in Central Pennsylvania

2015 ◽  
Vol 4 (3) ◽  
pp. 89
Author(s):  
Daniel R. George ◽  
Lauren Kime ◽  
Timothy D. Riley
Keyword(s):  
Social Media ◽  
Online Communities ◽  
Healthcare Facility ◽  
Modern Medicine ◽  
Convenience Sample ◽  
Central Pennsylvania ◽  
Social Media Tools ◽  
Facebook Pages ◽  
Advertising And Promotion

Social media tools and applications are increasingly being integrated into modern medicine. However, little is known about how healthcare institutions are interacting online with their populations. In this case study, we identified a convenience sample of 11 institutions in Central Pennsylvania with Facebook Pages and evaluated their interactions with online communities. From May-June 2013, we noted type of healthcare institution (e.g. hospital, family practice); number of overall “likes” accrued by the healthcare facility; number of overall posts and “likes”, “comments”, and “content shares” associated with those posts; as well as number of location check-ins by “followers”. We thematically categorized each institutional post. Average number of Facebook Page “likes” was 2,261, and average number of overall posts was 28.9, or about one post every three days. On average, each post generated 16 “likes”, 1 comment, and 2.4 shares. Average number of location “check-ins” by visiting patients was 6,348. Most commonly published content across all Pages was advertisements (89%) and institutional news (89%). Patient populations in Central Pennsylvania are seeking out healthcare institutions on Facebook, although most communication appears unidirectional and involves institutional advertising and promotion. There are opportunities for institutions to focus on health promotion and undertake “social” preventive health strategies using social media.

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