The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

2008 ◽  
Vol 32 (4) ◽  
pp. 382-390 ◽  
Author(s):  
Peter Bolan ◽  
Lindsay Williams
Keyword(s):  
Consumer Choice

Choice Matters

2018 ◽  
Author(s):  
Gordon Moore ◽  
John A. Quelch ◽  
Emily Boudreau
Keyword(s):  
Public Policy ◽  
Social Media ◽  
Healthcare Provider ◽  
Healthcare System ◽  
Consumer Choice ◽  
Marketing Management ◽  
Appropriate Use ◽  
System P ◽  
The U.S

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has lagged behind other industries in this respect, there is a rising tide of interest in consumer choice and empowerment in healthcare markets. However, most healthcare provider organizations, individual doctors, and health insurers are unprepared to consider patients as consumers. The authors draw upon the fields of medicine, marketing, management, psychology, and public policy as they take a substantive, in-depth look at consumer choice and point out its appropriate use, as well as its limitations. This book addresses perplexing issues, such as how healthcare differs from other consumer-driven markets, how consumers make healthcare decisions, and how increased consumer choice in healthcare can not only aid and empower American consumers but also improve the overall healthcare system.

The Role of Expertise in the Evaluation of Computing Architectures

2010 ◽  
pp. 112-141
Author(s):  
Akhilesh Bajaj
Keyword(s):  
Web Services ◽  
Computer Architecture ◽  
Consumer Choice ◽  
Computer Architectures ◽  
Decision Models ◽  
Network Computer ◽  
Expert And Novice ◽  
Outcome Differences ◽  
The Web

Recently, there has been considerable interest in evaluating newer computer architectures such as the Web services architecture and the network computer architecture. In this work we investigate the decision models of expert and novice IS managers when evaluating computing architectures for use in an organization. This task is important because several consumer choice models in the literature indicate that the evaluation of alternative products is a critical phase that consumers undergo prior to forming an attitude toward the product. Previous work on evaluating the performance of experts vs. novices has focused either on the process differences between them, or on the performance outcome differences, with work in MIS focusing primarily on process differences. In this work, we utilize a methodology that examines both aspects, by constructing individual decision models for each expert and novice in the study. There is a growing consensus in the management literature that while experts may follow different processes, very often their performance does not differ significantly from novices in the business domain.

scholarly journals Contribution of cell wall modifying enzymes on the texture of fleshy fruits: The example of apple

2013 ◽  
Vol 78 (3) ◽  
pp. 417-427 ◽  
Author(s):  
Estelle Bonnin ◽  
Marc Lahaye
Keyword(s):  
Cell Wall ◽  
Fruit Ripening ◽  
Consumer Choice ◽  
Fruit Production ◽  
Cell Wall Polysaccharides ◽  
Structural Reorganization ◽  
Fleshy Fruits ◽  
Textural Changes ◽  
Transformation Processes

Cell walls consist of polysaccharide assemblies (pectin, hemicelluloses and cellulose), whose structure and interactions vary depending on fruit genetic, and its stage and conditions of development. The establishment and the structural reorganization of the assemblies result from enzyme/protein consortia acting in muro. The texture of fleshy fruits is one of the major criteria for consumer choice. It impacts also post-harvest routes and transformation processes. Disassembly of fruit cell wall polysaccharides largely induces textural changes during ripening but the precise role of each polysaccharide and each enzyme remains unclear. The changes of cell wall polysaccharides during fruit ripening have mainly emphasized a modulation of the fine chemical structure of pectins by hydrolases, lyases, and esterases. This restructuring also involves a reorganization of hemicelluloses by hydrolases/transglycosydases and a modulation of their interactions with the cellulose by non-catalytic proteins such as expansin. Apple is the third fruit production in the world and is the subject of studies about fruit quality. This paper presents some of the results to date about the enzymes/proteins involved in this fruit ripening with a particular emphasis on apple.

scholarly journals Equilibrium of E-Channel Relationship and Decisions

2015 ◽  
Vol 3 (11) ◽  
pp. 648-652
Author(s):  
Huei-Chen Hsu ◽  
Hui-Chu Chen ◽  
Li-Fen Tsai ◽  
Sheng-Wen Liu
Keyword(s):  
Utility Function ◽  
Consumer Choice ◽  
Purchase Behavior ◽  
Signal Quality ◽  
Channel Coordination ◽  
Traditional Role ◽  
Channel Relationship ◽  
The Impact ◽  
Separating Equilibrium

The Web2.0 model has aroused vast attention as it alters the traditional role of consumers’ purchase behavior. This paper examines the problems of E-Channel coordination; the focus of this paper is that completely measures the utility function and the “maximally” separating equilibrium diverse choice alternatives. The impact of complexity on consumer choice combines to affect the consistency of consumers’ choices is not well understood. The low quality products distribute through retailers with no reputation Channel of distribution consists of different channel members’ decision. Therefore, the authors found that even if low quality manufacturers have no reputation of their products, they can signal quality by posting the reputation of high reputation of retailers.

scholarly journals Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature

Foods ◽  
2020 ◽  
Vol 9 (11) ◽  
pp. 1651
Author(s):  
Vítor João Pereira Domingues Martinho
Keyword(s):  
Consumer Choice ◽  
Agricultural Sector ◽  
Small Dimension ◽  
Marketing Strategies ◽  
Food Marketing ◽  
Social Dimensions ◽  
Food Industries ◽  
Consumer Choices ◽  
Agriculture And Food

The choices and preferences of food consumers are influenced by several factors, from those related to the socioeconomic, cultural, and health dimensions to marketing strategies. In fact, marketing is a determinant ingredient in the choices related to food consumption. Nonetheless, for an effective implementation of any marketing approach, the brands play a crucial role. Creating new brands in the food sector is not always easy, considering the relevant amount of these goods produced within the agricultural sector and in small food industries. The small dimension of the production units in these sectors hinders both brand creation and respective branding. In this context, it would seem important to analyse the relationships between food marketing and consumer choice, highlighting the role of brands in these frameworks. For this purpose, a literature review was carried out considering 147 documents from Scopus database for the topics of search “food marketing” and “choices” (search performed on 16 October 2020). As main insights, it is worth highlighting that the main issues addressed by the literature, concerning food marketing and consumer choices, are the following: economic theory; label and packaging; marketing strategies; agriculture and food industry; market segments; social dimensions; brand and branding. In turn, food marketing heavily conditions consumer choices; however, these related instruments are better manipulated by larger companies. In addition, this review highlights that bigger companies have dominant positions in these markets which are not always beneficial to the consumers’ objectives.

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