An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management

2010 ◽  
pp. 227-254
Author(s):  
Tsuen-Ho Hsu ◽  
Yen-Ting Helena Chiu ◽  
Jia-Wei Tang
Keyword(s):  
Customer Relationship Management ◽  
Evaluation Model ◽  
Communication Strategies ◽  
Relationship Management ◽  
Customer Relationship ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication

Partner Relationship Management

2011 ◽  
pp. 158-170
Author(s):  
Diego Jiménez-López ◽  
Marcos Ruano-Mayoral ◽  
Joaquín Fernández-González ◽  
Fernando Cabezas Isla
Keyword(s):  
Decision Support ◽  
Computer Science ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
The Other ◽  
Customer Relationship ◽  
Marketing Communication ◽  
Semantic Technologies ◽  
Partner Relationship ◽  
The One

R&D activities normally require consortium formation due to the different areas of expertise involved in such activities. On the one hand, it is not trivial for a R&D entity to decide in which projects it should participate, or which are the adequate partners to form a consortium. On the other hand, acceptation of the Customer Relationship Management (CRM) Systems has become a reality for the industry and researchers in areas, such as marketing, communication, or computer science. These tools contain in their basic packages features to manage key company actives, including partners and clients. However, R&D environments involve special characteristics and traits, which require an extension of functionalities in order to be accurately covered. The increasing strength and usefulness of semantic technologies have led to innovative decision support processes and management of partners and R&D call for proposals. This work introduces an architecture that integrates R&D processes with the CRM philosophy.

scholarly journals EVALUATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS FOR SMALL SERVICE BUSINESSES

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Shannon Agredo ◽  
Enrique Mu ◽  
Catherine Vella
Keyword(s):  
Small Business ◽  
Customer Relationship Management ◽  
Evaluation Model ◽  
Relationship Management ◽  
Decision Makers ◽  
Customer Relationship ◽  
The Past ◽  
Crm System ◽  
Service Businesses ◽  
Reference Tool

Although several Customer Relationship Management (CRM) evaluation frameworks have been developed in the past years, they are usually complex, oriented toward large organizations and from the firm’s perspective only. This study proposes a CRM evaluation model which is simple for a small business to use and takes into account three different perspectives: the business, the staff and the customer. The need for this model arose when one of the co-authors had to evaluate and select a CRM system suitable for a small business. Also, although the evaluation will be done within the context of a specific business, this model and the multiple perspective approach can be used with minimum modifications as an evaluation and reference tool for other CRM decision-makers in small service businesses. https://doi.org/10.13022/ijahp2017.v9.is1.473

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

2021 ◽  
pp. 097226292110605
Author(s):  
Mudita Sinha ◽  
Leena Fukey
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Empirical Method ◽  
Customer Relationship ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Digital Platforms ◽  
Factors Affecting ◽  
Medium Enterprises

This study sketches the importance of social media, integrated marketing communication, social customer relationship management and its transformation in the small and medium enterprises (SME). These factors can increase interaction and communication of SMEs with its customers. This study incorporates empirical method to elaborate how SMEs can increase visibility and reachability by gaining value through the usage of social media. Findings of the study highlight the challenges faced by SMEs with respect to visibility, examines the usage of different digital platforms by Indian SMEs which can resolve these difficulties and its impact on the business for improved visibility of SMEs when competition is hitting hard on all businesses.

Integrated Marketing Communication in Government Programmes: A Look at Rural Development Programmes in India

Metamorphosis ◽  
2014 ◽  
Vol 13 (1) ◽  
pp. 1-15
Author(s):  
Abhishek Nirjar ◽  
Manaswini Acharya ◽  
Dhirendra Ojha
Keyword(s):  
Public Relations ◽  
Rural Development ◽  
Rural Areas ◽  
Vital Role ◽  
Customer Relationship ◽  
Communication Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Government

Governments of any country, province or state propagate information about their various development programmes and activities of the government through a variety of media. The effectiveness of communication is critical as it determines the success of such government programmes. This also plays a vital role in building a strong and lasting government-citizen relationship. Integrated Marketing Communication (IMC) involves an optimum utilisation of activities such as advertising, public relations, sponsorship of events and exhibitions in a synergistic manner to build a durable customer relationship. In India, both central and state governments operate programmes for the development of urban and rural areas. This research aims at investigating the nature and extent to which IMC is utilised for (i) promoting rural development programmes in the northern state of UP; and (ii) fostering government-citizen relationship. The perception of customers (citizens) was captured through a survey and the government view was captured through interaction with officials. Research reveals that the government employs multiple media for informing and communicating about the self-employment generation schemes to the rural population. There are complementarities in the messages that are propagated but they lack in consistency. Integration of customers in the communication process and strategies may remove such inconsistencies, which is the suggestion the research has come out with.

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