<p>PT X is a joint venture subsidiary of a bank in Indonesia, which is a company, engaged in<br />general insurance business. PT X is required to increase its share of the parent company by the<br />shareholders in developing its business potential. In developing the potential of the business, companies<br />need enough information to be analyzed further. Sources of information that can be used is the business<br />data of the company, both of PT X as a subsidiary and its holding company. By utilizing business data<br />in large numbers, the company will find a variety of information needed. For the business data<br />processing required a technique of data mining. In a study conducted, the implementation of the model<br />refers to the six stages of Cross-Industry Standard Process for Data Mining or commonly known by the<br />acronym CRISP-DM. In doing data mining, the six phases of the CRISP-DM is business understanding,<br />understanding the data, the data preparation, modeling, evaluation, and deployment. At this stage of<br />deployment, the report will be made by the customer segmentation by region. The expected result is the<br />information required in the form of a new customer pipeline.</p>