Consumer Behavior for Information on Food Products

2020 ◽  
pp. 155-171
Author(s):  
Keiko Aoki
Keyword(s):  
Consumer Behavior ◽  
Food Products

scholarly journals Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

2021 ◽  
Vol 13 (13) ◽  
pp. 7467
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski ◽  
Barbara Rostecka
Keyword(s):  
Consumer Behavior ◽  
Research Question ◽  
Environmentally Friendly ◽  
Food Products ◽  
Organic Production ◽  
Autonomous Community ◽  
Private Labels ◽  
Chi Square ◽  
And Cluster Analysis ◽  
Environmentally Friendly Production

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol, significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.

scholarly journals Labeling of Food Products on the B&H Market and Consumer Behavior Towards Nutrition and Health Information of the Product

2012 ◽  
Vol 46 ◽  
pp. 973-979 ◽  
Author(s):  
Vildana Alibabić ◽  
Ibrahim Mujić ◽  
Dušan Rudić ◽  
Melisa Bajramović ◽  
Stela Jokić ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Health Information ◽  
Food Products ◽  
Nutrition And Health

scholarly journals ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK SEMBAKO PADA MINIMARKET JUAN DI KECAMATAN BENAI KABUPATEN KUANTAN SINGINGI

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Mulyeni Fitri ◽  
Jamalludin Jamalludin ◽  
Chezy WM Vermila
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Food Products ◽  
Likert Scale ◽  
Analysis Method ◽  
Satisfaction Index ◽  
Cooking Oil ◽  
Index Value

The purpose of this study was to determine the behavior and consumer satisfaction of consumers of basic food products at the Juan minimarket in Benai District. The method used in this study is the Likert scale and analysis method (IPA) and (CSI) or Consumer Satisfaction Index. The results obtained from consumer behavior towards rice are in the satisfied category, with a total of 16 people from 30 respondents with a percentage of 53.33%, sugar and cooking oil in the category of Very Satisfied with 23 souls from 30 respondents with a percentage of 76.67% %, eggs are in the satisfied category with 25 souls from 30 respondents with a percentage of 83.43%, milk is in the very satisfied category with a total of 17 souls from 30 respondents with a percentage of 56.67%. And the results of the calculation of rice as a whole the value of the index of consumer satisfaction is 69.50%. Where this value is in the consumer satisfaction index range of 50% -75%. Sugar consumer satisfaction index value of 59.57% CSI results are in satisfied criteria, cooking oil consumer satisfaction index value is 72.00% and CSI results are on very satisfied criteria, egg consumer satisfaction index value is 76.00% based on CSI results are in the criteria of satisfaction and milk the consumer satisfaction index value is 70.00%.

scholarly journals PENGARUH PERILAKU KONSUMEN DAN LABEL HALAL PRODUK MAKANAN RUMAH TANGGA TERHADAP KEPUTUSAN KONSUMSI DI PALANGKA RAYA

2017 ◽  
Vol 2 (1) ◽  
pp. 60-65
Author(s):  
Rahmaniar Rahmaniar ◽  
Fuad Farid ◽  
Yeni Herliani
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Multiple Regression ◽  
Food Products ◽  
International Standards ◽  
Modern World ◽  
Decision Variable ◽  
F Test ◽  
Consumption Decisions ◽  
Ex Post

Every individual has different manners for making choices, including choosing a need and desire. In the modern world of today has come a wide selection of products both local and international standards one of which is a food product. Namely food production in the country for food products imported from abroad, as well as processed food products such as cottage industries. Existing halal label on food products would have been very impact and influence for consumers, particularly Muslim consumers are encouraged to consume Thayyib food and halal. For this study will focus on the effect of consumer behavior and halal label food products by household to consumption decisions in Palangka Raya (Student Association of Islamic Economics at IAIN Palangka Raya) to determine the effect of consumer behavior and halal label food products by households to consumption decision analysis techniques Correlation Product Moment using SPSS 18.0. This research is quantitative descriptive research type ex post facto, and perform data analysis with multiple regression test. Data collection methods the authors used observations and questionnaires. From the test result perfomed on the instrument 20 respondents to the question number 40 items declared valid and can be used to collect the data in the study sample. The population in this study were all students of Islamic Economics at IAIN Palangka Raya in force from 2012 to 2015. While the study sample were 75 respondents students of Faculty of Islamic Economics and Business, Departement of Islamic Economics at IAIN Palangka Raya, and from the number of respondents were given a questionnaire to be answered. Data analysis technique used is Multiple Regression. The result of this study indicate that obtained from the F test (simultaneous) amounted tp 7.132, then in accordance with the F test criteria then Ho is rejected. This means that there are significant effect between consumer behavior and halal label together or simultaneously on consumption decisions, the results obtained from the value of R Square of 0.165 which means that the consumer behavior variables (X1) and label halal food products household (X2) 16,5% have influence on consumer decision variable (Y). while the remaining 83,5% is influenced by other factors.

Is religiosity an important consideration in Muslim consumer behavior

2019 ◽  
Vol 10 (4) ◽  
pp. 1288-1307 ◽  
Author(s):  
Syed Faheem Hasan Bukhari ◽  
Frances M. Woodside ◽  
Rumman Hassan ◽  
Ayesha Latif Shaikh ◽  
Saima Hussain ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Food Products ◽  
Structured Interview ◽  
Purchase Behavior ◽  
Western World ◽  
Major Theme ◽  
Muslim Country ◽  
Consumer Market ◽  
Content Type

PurposeThis study aims to explore whether religiosity influences consumer purchase behavior among Muslim consumers in Pakistan.Design/methodology/approachAn in-depth, semi-structured interview protocol was developed and administered to a sample of 90 participants, both male and female, across eight metropolitan cities of Pakistan. Professionals, university students and housewives were part of the sample. NVivo Version 11 was used for data analysis to answer the research questions raised in this study. Moreover, the purposive sampling method has been used in this research.FindingsThe behavior of consumers was found to vary with the degree of involvement and the degree of religiosity. Study findings are divided into three themes. Firstly, a high level of religiosity makes Muslim consumers follow the Islamic principles of food consumption, by evaluating the product ingredients, spending moderately and verifying a halal logo at the time of purchase. Secondly, a major theme is the view that religiosity has no influence on food consumption; it is more about individuals’ needs and priorities. Finally, the consumers’ overall perception of quality, product value, purity and health consciousness over-powers the concept of religiosity.Research limitations/implicationsBecause of its qualitative and exploratory nature, the generalizability of this paper is limited. In addition to that, this research is just focused on one Muslim country.Practical implicationsThis study suggests that western food exporters may use religiosity and other factors as probable segmentation variables to effectively position their brands. Religious images and other factors may be highlighted in product packaging and communication campaigns by marketers to gain recognition and usage of western food and consumption among religious, Pakistani Muslim consumers. The output of this research may support prospective entrants into the food business; those interested in exploring the Asian consumer market. Findings from this study may also be helpful for those in the west interested in exploring Pakistan as an emerging consumer market.Social implicationsThe presence of western imported food may improve the quality of life by having more opportunities and healthier options for the nation. Western food products can also bring cultural convergence whereby the underdeveloped nation feels upgraded and modern. Moreover, if the western food products are certified halal, the product has a fair chance of adoption and penetration in the society. Also, the food products coming from the western world induces mindfulness, people are more aware about innovative and useful ingredients that can satisfy their taste buds, improve their health, increase their life expectancy and contented approach toward life.Originality/valueThus far, limited research has analyzed religiosity of an overwhelmingly Muslim population and its impact on consumer behavior. This study is a preliminary effort to provide a basic understanding of the behavior of Pakistani Muslims, who have been insufficiently investigated by marketing and consumer researchers. The intriguing results are to remind marketers that there are several factors that govern religiosity and lead to a purchase decision.

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