Core Issues in Business English Education in China

2021 ◽  
pp. 1-8
Author(s):  
Li Wang ◽  
Jason Fan
Keyword(s):  
English Education ◽  
Business English ◽  
Education In China ◽  
Core Issues

College Business English teaching in the context of multimedia network

2021 ◽  
pp. 002072092110077
Author(s):  
Yan Liang
Keyword(s):  
Language Learning ◽  
English Education ◽  
Classroom Teaching ◽  
Business English ◽  
Teaching Mode ◽  
College English ◽  
English Teaching ◽  
Multimedia Network ◽  
English Classroom ◽  
Reform Model

With the advent of the Internet age, network information technology is rapidly entering college English classes, which fundamentally changes the mode of college English teaching. In college English classroom teaching mode, as a brand teaching form, College English multimedia network teaching environment has brought advantages to classroom teaching, but also brought about impacts on teaching concepts, teaching models, teaching methods and other aspects. There are some phenomena that are inconsistent with the reform model at the students, teachers and the environment. The balance of traditional English classroom teaching has been broken, which has affected the smooth progress of college business English classroom teaching mode reform. It is very important to analyze and resolve these imbalances and find ecological methods for optimizing university English education. In this context, the advent of multimedia-assisted education technology has provided better conditions for the implementation of Business English classroom education in universities. Multimedia-powered business English education allows teachers to create a better language learning environment in class more conveniently and quickly, helping students acquire grammar knowledge and achieve their educational objectives.

scholarly journals FACTORS INFLUENCING TEACHERS’ INTEGRATING INTERCULTURAL COMMUNICATIVE COMPETENCE (ICC) INTO BUSINESS ENGLISH TEACHING

2020 ◽  
Vol 129 (6B) ◽  
Author(s):  
Duyen Thi Phung Ho ◽  
Huong Nu Nhu Ton
Keyword(s):  
Teaching And Learning ◽  
English Education ◽  
Influential Factors ◽  
Global Integration ◽  
Intercultural Communicative Competence ◽  
Business English ◽  
English Teaching ◽  
Factors Influencing ◽  
English Textbooks

<p>Globalization has triggered the need to teach ICC in Business English education for effective communication and interaction across cultural diversity.<strong> </strong>This case study was carried out at a college specializing in International Trade in Vietnam with six Business English teachers as participants. The study aims to explore factors influencing the teachers’ integrating ICC into their Business English teaching (BET). The data were collected through 1/ in- depth interviews; 2/ analyses of two syllabi and two Business English textbooks in current use; 3/classroom observations. Inductive analysis was used to analyze the data. The findings revealed that the teachers hesitated to teach ICC due to multiple influential factors. The results of the study were a good source of data for more efficient policies to develop ICC teaching and learning in the global integration.</p>

scholarly journals Situational Cognition of College English Education Based on Image Block Gain Optimization in Pseudo-haze State

2019 ◽  
Vol 14 (18) ◽  
pp. 53
Author(s):  
Hongli Lou
Keyword(s):  
English Education ◽  
Empirical Test ◽  
Optimization Method ◽  
General Situation ◽  
Cognitive Competence ◽  
Image Block ◽  
College English ◽  
English Teaching ◽  
Gain Optimization ◽  
Education In China

Situational cognition can help students to construct their knowledge to a great extent. In order to solve the problem of lack of situational cognition in College English teaching, this paper studies the validity of students' situational cognition in College English teaching based on the method of image block gain optimization. First, this paper analyses the general situation of situational cognition capacity in College English teaching in China at present, and puts forward the function of device image in constructing situational cognitive competence in teaching. Then, it divides device image into blocks under pseudo-haze conditions, and proposes the optimization method of block gain. Finally, on the basis of block gain, it makes an empirical test of situational cognitive competence in College English teaching. The empirical results show that image block gain optimization can effectively improve the construction of situational cognition capacity in College English teaching. With the help of this study, some new and useful ideas can be traced for the development of computer science and college English teaching, and also stimulate the further improvement of College English education in China.

An Empirical Study of Business English Reflective Teaching in Colleges

2016 ◽  
Vol 6 (10) ◽  
pp. 1988
Author(s):  
Junqiu Wu ◽  
Yongpeng Wu
Keyword(s):  
Quantitative Research ◽  
English Education ◽  
Reflective Teaching ◽  
Business English ◽  
Business Elites ◽  
Teaching Activities ◽  
Qualitative And Quantitative ◽  
Belt And Road ◽  
And Behavior ◽  
The Belt And Road

With the initiative of “the belt and road”, China pays more and more attention to the business English education due to the abundant need of the business elites. The traditional business English education no longer meets the need of the international competition. To reform the business English education, we start from the teachers and through their reflective teaching to explore the points that needed to be changed. By employing the theory of reflective teaching, adopting methodology of qualitative and quantitative research, the author studies whether reflective teaching will bring about changes to the teacher's teaching concepts and behavior, what changes will be brought about to them and what the effective and practical forms of reflective teaching activities are.

scholarly journals Teaching English for Economic Competiveness: Emerging Issues and Challenges in English Education in China

2013 ◽  
Vol 41 (2) ◽  
Author(s):  
Yan Guo
Keyword(s):  
Language Learning ◽  
Market Economy ◽  
Global Economy ◽  
English Language ◽  
English Education ◽  
Individual Interviews ◽  
Teachers And Students ◽  
Emerging Issues ◽  
The Impact ◽  
Education In China

Under China’s market economy, English language learning has been adopted as a strategy to promote the nation’s economic competitiveness in a global economy. This development reflects a discourse of linguistic instrumentalism. Based upon individual interviews of 24 English teachers in Zhejiang Province, China, the study reveals that teachers question the assumptions of linguistic instrumentalism, the gatekeeper role of English, the impact of the increasing dominance of English on Chinese language, and their students’ internalization of the belief in the superiority of Anglo culture. In addition, the study suggests that as a result of globalization, the delivery of English education in China has experienced unprecedented marketization and privatization. Despite increases in their salaries, teachers still live in poor conditions. Under the fee-paying principle, parents expect teachers to provide the best service to their children, and as such the relations between teachers and students have become like those between businesses and clients. It seems evident that teaching has been devalued and commodified in the age of market economy.

scholarly journals Buku Ajar Business English

2017 ◽  
Author(s):  
Dian Rahma Santoso
Keyword(s):  
Teacher Training ◽  
English Education ◽  
Daily Life ◽  
Business English ◽  
Study Program ◽  
Training And Education ◽  
Education Study ◽  
English I

The author is grateful to write this guide book for English Education Study Program Faculty of Teacher Training and Education of Universitas MuhammadiyahSidoarjo. This book will be used for helping the students learn Business English I easier because it gives good understanding how to organize, manage and lead a business in simple ways. In addition, this book gives some simple dialogs that the students will like and apply easily for daily life and starting the business.

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