Social Media in Traditional Political Party Campaigns: Is There a Winning Formula?

European View ◽  
2013 ◽  
Vol 12 (1) ◽  
pp. 33-39 ◽  
Author(s):  
Steffen Thejll-Moller
Keyword(s):  
Social Media ◽  
Political Party

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

scholarly journals Public’s Perception of Political Parties during the 2014 Quebec Election on Twitter

2018 ◽  
Vol 43 (2) ◽  
Author(s):  
William Sanger ◽  
Thierry Warin
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Nous Avons ◽  
Political Party ◽  
Logistic Models ◽  
Political Campaigns ◽  
Médias Sociaux ◽  
Practical Standpoint ◽  
Incumbent Party ◽  
Medias Sociaux

Background This article investigates how to extract signals from social media (Twitter) concerning political parties during an election.Analysis  670,000 messages were collected during the 2014 Québec election regarding each political party using a framing strategy. After associating each message to one of the four main topics of the campaign, two logistic models were developed to describe the election. While having been set by the incumbent party, the topic of “Independence” was not the most important topic of the campaign (“Economy” and “Society” were). When dominating in terms of mentions, each party was associated to a topic, and such association changed during the campaign.Conclusion and implications  From a practical standpoint, the findings of this article could be used to implement a framework to understand political campaigns dynamics through social media.RÉSUMÉContexte  Cette recherche est axée sur la manière de structurer les signaux issus des médias sociaux (Twitter) en contexte politique. Analyse  Nous avons collecté 670 000 messages concernant l’élection québécoise de 2014 en utilisant une stratégie de cadrage. Chaque message fut associé à une thématique de campagne, puis deux modèles logistiques furent utilisés pour décrire les élections. Ainsi, alors que le thème de l’indépendance fut mis à l’avant par le parti sortant, ce sont les messages reliés à l’économie et à la société qui furent les plus importants. Chaque parti fut associé préférentiellement à une thématique lorsqu’il domina en termes de mentions, et nous observons une évolution de cette association au cours de la campagne électorale. Conclusions et implications  Les résultats de cette recherche peuvent servir de cadre analytique pour structurer l’utilisation de données massives en contexte électoral.

Conditional Arbiters: The Limits of Political Party Influence in Presidential Nominations

2016 ◽  
Vol 49 (04) ◽  
pp. 709-715 ◽  
Author(s):  
Wayne P. Steger
Keyword(s):  
Social Media ◽  
Political Party ◽  
Presidential Election ◽  
Campaign Finance ◽  
Elected Officials ◽  
Data Sets ◽  
Presidential Nomination ◽  
Party Elites ◽  
The Invisible ◽  
Presidential Nominations

ABSTRACTThe 2016 Republican presidential nomination challenges arguments about political party insiders’ influence on the outcome. This article argues, first, that party insider influence is conditional on the participation, coalescence, and timing of party stakeholders behind a front-runner during the invisible primary, and second, that party insider influence has probably declined since the 2000 presidential election. Data on endorsements by elite elected officials in open presidential nominations from 1984 to 2016 show that party insiders’ participation and convergence of support behind the front-runner is less extensive than what was found by Cohen, Karol, Noel, and Zaller (2008), though the data sets differ. Party insiders participate and unify more readily when the party coalition is stable and there is a candidate in the race who has demonstrable national support. Party elites remain on the sidelines when the party coalition is divided or when there is uncertainty about the appeal of candidates (Ryan 2011; Whitby 2014). The potency of insider endorsements likely has declined with the rise of social media, the changing campaign finance landscape, and the reemergence of populism in each party.

scholarly journals Ideas and Political Language of PKS Muda Cadres on Social Media

2020 ◽  
Vol 36 (2) ◽  
Author(s):  
Fajar Nugraha ◽  
Atie Rachmiatie ◽  
Irfan Safrudin
Keyword(s):  
Social Media ◽  
Political Party ◽  
Millennial Generation ◽  
Qualitative Method ◽  
Political Attitudes ◽  
General Election ◽  
Research Subjects ◽  
Political Language ◽  
Political Ideas ◽  
Ethnographic Approach

PKS (Partai Keadilan Sejahtera/Prosperous Justice Party) Muda as a political party wing based on millennial generation expresses its political ideas and language on distinctive social media, which is interesting to research. Social media has become a space for every individual to create and spread ideas that form his/her political attitudes. This study aims to determine the ideas and political language of PKS Muda cadres regarding the 2019 general election on social media Twitter and Facebook. This study uses a qualitative method, a virtual ethnographic approach and a constructivist paradigm with the research subjects of PKS Muda cadres. The results show that in cognitive orientation, political ideas of PKS Muda cadres conveyed on social media meant to flatter and defend supported parties/candidates, to encourage their viewers to vote, and to criticize political opponents and election organizers. In affective orientation, PKS Muda displays the form of emotions by giving likes to the content they receive or using emoticon symbols to show dissatisfaction with the incumbent's performance. In evaluative orientation, PKS Muda cadres voice their beliefs and feelings by creating and sharing content on social media. Regarding political language, many PKS Muda cadres use net lingo language and often write and share texts on social media in the form of descriptions, narratives, and persuasion, rarely using argumentation and exposition

scholarly journals Social Media and Political Party Campaign: Case of Lesotho June 2017 Election

2018 ◽  
Vol Volume-3 (Issue-1) ◽  
pp. 1116-1122
Author(s):  
Tawanda Mukurunge ◽  
Takura Bhila ◽  
Keyword(s):  
Social Media ◽  
Political Party

Social media penetration, party politics and elections in Tanzania Emerging practices and challenges

2021 ◽  
Vol 20 (1) ◽  
pp. 159-185
Author(s):  
Christopher Simeon Awinia
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Party ◽  
Party Politics ◽  
General Elections ◽  
Party Members ◽  
Party Ideology ◽  
Use Of Social Media ◽  
The Way

Tanzania has witnessed an increased use of social media in political party campaigning over the last decade. Use of social media was nonetheless curtailed by a changing techno-political framework regulated by acts relating to cybersecurity and statistics. This study was guided by two hypotheses: firstly, that despite restrictive cybersecurity laws, social media in recent years has been effectively institutionalised as a new civic cyberspace for political party campaigns during elections. Secondly, increasing use of social media in elections has had a transformative effect on the way party structure was organised to conduct political mobilisation, promote party ideology and both inter- and intra-party interaction, and for fundraising. The study interviewed party members and leaders from five political parties which participated in the 2015 and 2020 general elections and concluded that social media had a transformative effect on core political party campaign activities.

Engaging Young Voters in the Political Process

2022 ◽  
pp. 1476-1493
Author(s):  
Stephane Bignoux
Keyword(s):  
Social Media ◽  
Political Party ◽  
Political Process ◽  
The Other ◽  
Social Media Marketing ◽  
The Political ◽  
Modern Democracy ◽  
Young Voters ◽  
Western Democracies

The aim of this chapter is to analyse young voter engagement in modern Western democracies. Why young voters? Young voters are disengaged from the political process. In order to complete the analysis, the author adapts an engagement model from social media marketing. The adapted model consists of three parts: consumption, contribution, and (co) creation of brand related materials. The author hypothesises that each aspect of the model is related to the other and that all three aspects of the model are positively related to loyalty to the political party brand. The aim of this conceptual adaptation is to investigate a new way to re-engage young voters with the political party brand, thereby strengthening one pillar of modern democracy.

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