Engaging Young Voters in the Political Process

2022 ◽  
pp. 1476-1493
Author(s):  
Stephane Bignoux
Keyword(s):  
Social Media ◽  
Political Party ◽  
Political Process ◽  
The Other ◽  
Social Media Marketing ◽  
The Political ◽  
Modern Democracy ◽  
Young Voters ◽  
Western Democracies

The aim of this chapter is to analyse young voter engagement in modern Western democracies. Why young voters? Young voters are disengaged from the political process. In order to complete the analysis, the author adapts an engagement model from social media marketing. The adapted model consists of three parts: consumption, contribution, and (co) creation of brand related materials. The author hypothesises that each aspect of the model is related to the other and that all three aspects of the model are positively related to loyalty to the political party brand. The aim of this conceptual adaptation is to investigate a new way to re-engage young voters with the political party brand, thereby strengthening one pillar of modern democracy.

Engaging Young Voters in the Political Process

2020 ◽  
pp. 89-112 ◽  
Author(s):  
Stephane Bignoux
Keyword(s):  
Social Media ◽  
Political Party ◽  
Political Process ◽  
The Other ◽  
Social Media Marketing ◽  
The Political ◽  
Modern Democracy ◽  
Young Voters ◽  
Western Democracies

The aim of this chapter is to analyse young voter engagement in modern Western democracies. Why young voters? Young voters are disengaged from the political process. In order to complete the analysis, the author adapts an engagement model from social media marketing. The adapted model consists of three parts: consumption, contribution, and (co) creation of brand related materials. The author hypothesises that each aspect of the model is related to the other and that all three aspects of the model are positively related to loyalty to the political party brand. The aim of this conceptual adaptation is to investigate a new way to re-engage young voters with the political party brand, thereby strengthening one pillar of modern democracy.

Citizens, Elites, and Social Media Methodological Challenges and Opportunities in the Study of Persuasion and Mobilization

2019 ◽  
pp. 1036-1058
Author(s):  
Philip Habel ◽  
Yannis Theocharis
Keyword(s):  
Social Media ◽  
Big Data ◽  
Supply And Demand ◽  
Political Process ◽  
The Political ◽  
The Novel ◽  
Complete Understanding ◽  
Social Media Data ◽  
Challenges And Opportunities ◽  
Media Data

In the last decade, big data, and social media in particular, have seen increased popularity among citizens, organizations, politicians, and other elites—which in turn has created new and promising avenues for scholars studying long-standing questions of communication flows and influence. Studies of social media play a prominent role in our evolving understanding of the supply and demand sides of the political process, including the novel strategies adopted by elites to persuade and mobilize publics, as well as the ways in which citizens react, interact with elites and others, and utilize platforms to persuade audiences. While recognizing some challenges, this chapter speaks to the myriad of opportunities that social media data afford for evaluating questions of mobilization and persuasion, ultimately bringing us closer to a more complete understanding Lasswell’s (1948) famous maxim: “who, says what, in which channel, to whom, [and] with what effect.”

How Do Mainstream Parties ‘Become’ Mainstream, and Pariah Parties ‘Become’ Pariahs? Conceptualizing the Processes of Mainstreaming and Pariahing in the Labelling of Political Parties

2021 ◽  
pp. 1-19
Author(s):  
Benjamin Moffitt
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Political Process ◽  
The Political ◽  
Case Selection ◽  
Mainstream Party

Abstract How does a political party become ‘mainstream’? And what makes some parties receive arguably the opposite designation – ‘pariah party’? This conceptual article examines the processes by which parties’ mainstream or pariah status must be constructed, negotiated and policed, not only by political scientists in the pursuit of case selection, but by several actors actively involved in the political process, including media actors and political parties themselves. It explains how these actors contribute to these processes of ‘mainstreaming’ and ‘pariahing’, considers their motivations and provides illustrative examples of how such processes take place. As such, the article moves beyond the literature on the ways in which mainstream parties seek to deal with or respond to threats from a variety of pariah parties, instead paying attention to how those parties have been constructed as pariahs in the first place, and how these processes simultaneously contribute to the maintenance of mainstream party identities.

POLITICAL PARTIES IN THE RUSSIAN REGIONAL POLITICAL PROCESS

2021 ◽  
Vol 27 (5) ◽  
pp. 63-67
Author(s):  
T. Beydina ◽  
◽  
N. Zimina ◽  
A. Novikova ◽  
◽  
...  
Keyword(s):  
Political Parties ◽  
Political Institutions ◽  
Political Party ◽  
Political Process ◽  
The Political ◽  
Regional Government ◽  
Personal Factors ◽  
Political Situation ◽  
Factors Associated ◽  
Regional Interests

Political parties today are important elements of the regional political process. Parties, along with other political institutions, participate in the implementation of state policy within the region. The practice of recent years shows a negative trend in the creation of political parties, but those parties that are already registered and are actively fighting for political power at all stages of the Russian elections. Political parties participate in the regional political process to embrace the advantages of the political party space. These advantages are due to both objective factors (territorial potential, the economy of the region) and subjective reasons (personal factors associated with the rating of the leader, both the governor and the party coordinator, the nature of his acquaintance with the central financial department, and more). The study of the organization of power in the regions allows us to talk about its various modifications due to these factors. Political parties are a political institution, they represent an ideological, conceptual, personnel and electoral resource of any government. Regional branches of political parties in today’s political situation fully personify the needs of the regions and represent them at elections. They reflect regional interests, as well as the degree of democracy of the regional government

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals EVALUATION OF NAWAAT COVERAGE OF THE POLITICAL ASSASSINATIONS IN TUNISIA AFTER THE JASMINE REVOLUTION

2017 ◽  
Vol 20 (1) ◽  
Author(s):  
Hatem SEBEI
Keyword(s):  
Social Media ◽  
Systemic Functional Linguistics ◽  
Analytical Tool ◽  
The Other ◽  
The Political ◽  
Functional Linguistics

This paper adopts a systemic functional linguistics as a paradigm to analyse postings on social media. This paradigmatic relationship is based on a combination of form and meaning. It adopts a Bakhtinian dialogic view of language and discourse. His viewpoint is built on the idea that every’s speaker voice is imbued with traces of previous voices and is in anticipation of other voices. This research shows how bloggers engage readers, how they negotiate and position themselves vis-à-vis the other voices. The current study adopts the Engagement framework as an analytical tool to evaluate the language used in Nawaat to cover the political assassinations in Tunisia. The current research focuses on the writer’s comments, description of the political assassinations. It also focuses on the writer’s comments, description and claims of external voices. Building solidarity and entente with readers who share and hold the same vision is also a matter of concern.

Mad Cows and Hounded Deer: Political Representations of Animals in the British Countryside

1998 ◽  
Vol 30 (7) ◽  
pp. 1219-1234 ◽  
Author(s):  
M Woods
Keyword(s):  
Case Studies ◽  
Political Process ◽  
Rural Politics ◽  
The Other ◽  
The Political ◽  
Political Debates ◽  
Socially Constructed

The author explores the place of animals in rural politics. Recognising that rurality is socially constructed by its participants, he examines how animals are represented in constructs of the rural and in political debates arising from contests between conflicting constructs. In particular, two case studies are discussed—one concerning an attempt to ban staghunting on public-owned land in Somerset; the other concerning the so-called ‘BSE crisis' in Britain in 1996. In both cases representations of animals are mobilised in support of discourses of rurality and nature and particular political objectives. Yet, although animals are central to these debates, they are also voiceless and powerless and remain marginalised from the political process.

scholarly journals Sincerely Fake: Exploring User-Generated Political Fakes and Networked Publics

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512096382
Author(s):  
Elisabetta Ferrari
Keyword(s):  
Social Media ◽  
Social Network Sites ◽  
Online Communication ◽  
The Other ◽  
The Political ◽  
Fake News ◽  
Political Satire ◽  
Political Organizations ◽  
The Public ◽  
Networked Publics

This article investigates user-generated political satire, focusing in particular on one genre: fake political accounts. Such fakes, created as social media profiles, satirize politicians or political organizations by impersonating them. Through interviews with a sample of Italian fake accounts creators, I explore how the fakes navigate their fakeness vis-à-vis the affordances of social network sites and their publics. First, I map how the publics of the fake accounts react to the satire along two axes: one referring to the public’s understanding of the satire and the other to the uses that the public makes of the satire. Second, I show how fakeness is part of everyday interactions in networked publics. Third, I argue for fakeness as a playful, powerful, and sincere critique of the political and its pretense to authenticity. By focusing on fake political accounts, this article provides insights on the place of fakeness in online communication beyond the debate around “fake news.”

MASS MEDIA IN THE SYSTEM OF FORMATION OF POLITICAL KNOWLEDGE AND YOUTH ORIENTATION IN THE CONDITIONS OF MEDIATIZATION OF THE SOCIETY

2015 ◽  
Vol 10 (5) ◽  
pp. 95-99
Author(s):  
Бударина ◽  
Kseniya Budarina
Keyword(s):  
Social Media ◽  
Political Process ◽  
Political Knowledge ◽  
Civic Culture ◽  
The Political ◽  
Political Values ◽  
Knowledge And Attitudes ◽  
Political Views ◽  
The Media ◽  
The Subject

The article examines the media´s ability to influence the process of forming political and civic culture of Russian youth. The author revealed the essence of the institute of the media and identified the main functional characteristics of the subject of the political process. The transformation of political values of the Russian youth is substantiated, as well as the instability of its political views in terms of mediatization and development of social media is considered. The priority of media activities is specified that affects the formation of political knowledge and attitudes of young people.

Moldovan election may not bring Socialist government

2019 ◽  
Keyword(s):  
Political Process ◽  
The Other ◽  
The Political ◽  
Content Type ◽  
Socialist Government ◽  
The Eu

Significance A range of parties, old and new, are battling for the attention of two broad electoral constituencies, one inclined towards Europe, and the other looking east to Russia. Moscow has a clear interest in its Socialist allies winning, but that outcome is uncertain. Impacts Perceptions that the political process (regardless of victors) is controlled by oligarchs will dampen investor interest. The EU is already concerned about some of its notional allies in government but would prefer a pro-Western to a pro-Moscow government. The longer-term drift, economic and ultimately political, is towards the EU.

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