scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

scholarly journals Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram (Preprint)

2017 ◽  
Author(s):  
Hanneke Hendriks ◽  
Bas Van den Putte ◽  
Winifred A Gebhardt ◽  
Megan A Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Context ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Aspects ◽  
Negative Consequences ◽  
The Social ◽  
Presence Of People

BACKGROUND Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. OBJECTIVE Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and social processes (ie, the posting of and reactions to posts) involved with alcohol posts on social networking sites. METHODS Participants (N=192; mean age 20.64, SD 4.68 years, 132 women and 54 men) gave researchers access to their Facebook and/or Instagram profiles, and an extensive content analysis of these profiles was conducted. Coders were trained and then coded all screenshotted timelines in terms of evaluative social context, presence of people, and reactions to post. RESULTS Alcohol posts of youth frequently depict alcohol in a positive social context (425/438, 97.0%) and display people holding drinks (277/412, 67.2%). In addition, alcohol posts were more often placed on participants’ timelines by others (tagging; 238/439, 54.2%) than posted by participants themselves (201/439, 45.8%). Furthermore, it was revealed that such social posts received more likes (mean 35.50, SD 26.39) and comments than nonsocial posts (no people visible; mean 10.34, SD 13.19, P<.001). CONCLUSIONS In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives. Interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place. Potential intervention strategies could involve making young people aware that when they post about social gatherings in which alcohol is visible and tag others, it may have unintended negative consequences and should be avoided.

Social Media

2018 ◽  
pp. 112-128
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Attitude ◽  
Media Use ◽  
Social Media Use ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Number Of Individuals

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.

Social Media A Tool for Social and Political Inclusion among Youth: A Study of Indian University Students

2021 ◽  
Vol 4 (1) ◽  
pp. 82-89
Author(s):  
Satish Kumar ◽  
Amit Sharma ◽  
Varinder Verma
Keyword(s):  
Social Media ◽  
Political Parties ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Mobile Apps ◽  
Social Needs ◽  
Inclusive Development ◽  
Survey Method

Social Media is an important tool for sharing information and communication among the people. Mobile Applications enable these social networking sites (SNS) to send and receive info-content to the target audience. Especially, University students in the country today use SNS extensively for information and entertainment needs. Social media is playing a crucial role in social and political awareness for inclusive development. The study focuses on how social networking apps help in fulfilling the social needs of youth? What are the effects of social media on studies of university students? How do political parties use SNS apps for youth? And how mobile apps are contributing to the Digital India movement? A survey method was used for quantitative research methodology with a stratified random sampling of 100 university students of two state university of Haryana. The study reveals that students consider mobile apps help in socially connected with well known, to whom they are meeting personally and they feel happy for sharing their thoughts. It also explains the use of social media can create a negative effect on studies. Political parties and political leaders are targeting youth for their propaganda and agenda-setting through mobile apps. In the Digital India movement mobile apps are empowering youth for inclusive development.

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

scholarly journals Electoral parties: the ideological positioning of parliamentary parties in Ukraine

2019 ◽  
Vol 21 (12) ◽  
pp. 5-15
Author(s):  
J. M. Slipetska
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Political Party ◽  
Political Institution ◽  
Leading Role ◽  
The Social ◽  
Methodological Approaches ◽  
Personalization Of Politics

The article defines the main theoretical and methodological approaches to the analysis of the concept of «electoral party», investigates how this political institution evolved and which subspecies can be distinguished. Revealed that the electoral political party is a modern type of political party, characterized by erosion of the boundaries of the social base, professionalization and personalization of politics, de-ideologization of the party program, and recognition of the leading role of the electoral function. The main sub-types of electoral parties include: electoral-professional parties, cartel parties, strataghia, modern personnel parties, program parties, business-party parties, and «big tents».The ideological component of parliamentary parties in Ukraine according to the results of the last elections in 2014 has been analyzed. The methodology of content analysis of party programs by the Bloc of Petro Poroshenko, the Narodnyj Front, Samopomisch, the Bloc of Yulia Tymoshenko, the Radical Party and the Opposition Bloc, using the formula of Chi Min Kim and Richard Fording, determined the ideological positioning each of them. Revealed that parliamentary parties in Ukraine have weak ideological articulation, the vast majority of parliamentary parties tend to centralism.According to a number of formal signs, determined that modern parliamentary parties in Ukraine are electoral in their essence - with blurred ideological positions, the main purpose of which is to reach the widest possible electorate and gain maximum representation in parliament. Determined that Ukrainian political parties are «parties for all» with a blurred social base and de-ideologization. Analyzing the programs of Ukrainian parliamentary parties, was found common to all parties, namely, the abuse of populism and attempts to take a centrist stand.

scholarly journals Usage of Social Networking Tools by Rural Youth in Transfer of Technology - An Overview

2020 ◽  
pp. 44-57
Author(s):  
P. Radhakrishnan ◽  
N. Sriram ◽  
N. Manivannan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Negative Influence ◽  
Rural Youth ◽  
Negative Effects ◽  
Transfer Of Technology ◽  
Social Media Tools ◽  
Time Utilization ◽  
Social Networking Tools

The utilization of social media tools is an integral part of rural youth lives today. Over some time utilization of social media has been changed the attention of rural youth. The development of rural youths on social media has reached at a different level, without social media, every individual of rural youth cannot think about the direction of their respective growth and futures. The research studies on the utilization of social media conducted across the world by different authors and review extensively for drawing constructive inference for future study and reference. The development of rural youth on social media is now leading to addiction. The major sources and several studies reported that it is widely accepted the overutilization of social media has a profound negative influence on the rural youths. This study highlights the main purposes of utilizing social media by rural youth and to attempt have been made to find out the time spent on surfing the various social networking sites. This study focuses on the major and the positive and negative effects of utilizing social media on the life of rural youths.

A Content Analysis of Creating and Curating Musical Identity on Social Media

2020 ◽  
pp. 312-335
Author(s):  
Julie Derges Kastner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Music Education ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Community ◽  
Teaching And Learning ◽  
Empirical Studies ◽  
Future Research ◽  
Musical Identity

Social networking sites have emerged as a way for musicians to connect, create, and collaborate, and, as a result, they have become important spaces for identity expression and formation. This chapter reveals the findings of a content analysis of 23 empirical studies focusing on social media, identity, and music or music education in order to explore the types of research methods and identity frameworks they employed, emergent themes, and possible avenues for future research. Results of this content analysis revealed three themes: (1) personal expressions of identity, as individuals sought to curate their online identities; (2) identity through social interactions, which often featured a convergence of musical and nonmusical roles; and (3) identity through teaching and learning as individuals participated and found support and encouragement in an online community. Additionally, these studies most commonly used qualitative methods, with several using a cyber ethnographic approach, and a variety of identity frameworks. The chapter closes with suggestions for future research to further explore the evolving expressions of musical identity on social networking sites.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

A Content Marketing Framework to Analyze Customer Engagement on Social Media

2020 ◽  
pp. 45-66 ◽  
Author(s):  
Sofia Balio ◽  
Beatriz Casais
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Customer Engagement ◽  
Multiple Linear Regressions ◽  
Factors Influencing ◽  
Message Interactivity ◽  
Linear Regressions ◽  
Content Marketing

Factors influencing customer engagement on Facebook have been extensively analyzed but there are barely evidences if those factors also effect customer engagement on Instagram. A digital analysis was conducted including a content analysis of the post appeals and of the message interactivity as well as multiple linear regressions to explore the influence of the factors mentioned above on customer engagement. It was possible to conclude which factors can be used to increase customer engagement on social media, namely message interactivity and certain post appeals. Different conclusions are withdrawn when comparing Facebook to Instagram, proving empirically that different social networking sites have distinct influence on customer engagement. This chapter is relevant for content and social media strategies and helps brands increase their customer engagement.

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