scholarly journals Effective and responsible marketing of online sports gambling to young adults in the UK

2021 ◽  
Vol 1 (10) ◽  
Author(s):  
Patrick Dunlop ◽  
Erica E. F. Ballantyne
Keyword(s):  
Young Adults ◽  
Product Differentiation ◽  
Marketing Tactics ◽  
Industry Growth ◽  
Primary Motivation ◽  
Recreational Gambling ◽  
Problem Gamblers ◽  
Sports Gambling ◽  
Potential Impact ◽  
The Uk

AbstractIn an industry that has experienced rapid growth for a number of years, where product differentiation is minimal, the marketing tactics of online sports gambling (OSG) bookmakers are likely to push the boundaries of what can be considered responsible, as companies seek to stand out from competitors and take advantage of industry growth. This research aims to explore how the marketing tactics of OSG companies shape the gambling habits of young adult consumers, and whether this demographic considers these tactics responsible. Recommendations are made on how online bookmakers can remain responsible in their marketing to young adults. Findings revealed that the primary motivation behind young adults’ recreational gambling was the excitement induced through participation. Further, young adults’ OSG bookmaker preference is influenced by promotional offers for existing customers. Results from the study indicate that in general, young adults do not deem the varied marketing techniques employed by OSG companies as irresponsible practices. However there were concerns regarding the potential impact of the continued increase in OSG marketing on problem gamblers and children (under 18).

scholarly journals A qualitative account of young people’s experiences of alcohol screening and brief interventions in schools: SIPS Jr-HIGH trial findings

2019 ◽  
Vol 42 (3) ◽  
pp. e259-e267
Author(s):  
E L Giles ◽  
G J McGeechan ◽  
S J Scott ◽  
R McGovern ◽  
S Boniface ◽  
...  
Keyword(s):  
Alcohol Use ◽  
Young People ◽  
Western Europe ◽  
Controlled Trial ◽  
Alcohol Screening ◽  
Screening And Brief Intervention ◽  
The United Kingdom ◽  
Analysis Process ◽  
Potential Impact ◽  
The Uk

Abstract Background The United Kingdom (UK) has seen a decrease in the number of young people drinking alcohol. However, the UK prevalence of underage drinking still ranks amongst the highest in Western Europe. Whilst there is a wealth of evidence reporting on the effectiveness of both primary, and secondary interventions, there are few reports of the experiences of young people who receive them. Methods The present study reports findings from interviews with 33 young people who were involved in an alcohol screening and brief intervention randomized controlled trial in schools in England. All interviews were analysed using inductive applied thematic analysis. Results Three major themes were identified following the analysis process: 1) drinking identities and awareness of risk; 2) access to support and advice in relation to alcohol use; and 3) appraisal of the intervention and potential impact on alcohol use. Conclusions There appeared to be a reluctance from participants to describe themselves as someone who drinks alcohol. Furthermore, those who did drink alcohol often did so with parental permission. There was variation amongst participants as to how comfortable they felt talking about alcohol issues with school staff. Overall participants felt the intervention was useful, but would be better suited to ‘heavier’ drinkers.

scholarly journals Protocol for a Mixed-Method Investigation of the Impact of the COVID-19 Pandemic and Gambling Practices, Experiences and Marketing in the UK: The “Betting and Gaming COVID-19 Impact Study”

2020 ◽  
Vol 17 (22) ◽  
pp. 8449
Author(s):  
Kate Hunt ◽  
Nathan Critchlow ◽  
Ashley Brown ◽  
Christopher Bunn ◽  
Fiona Dobbie ◽  
...  
Keyword(s):  
Young Adults ◽  
Mixed Method ◽  
Qualitative Interviews ◽  
Risk Groups ◽  
Third Wave ◽  
Policy Makers ◽  
Treatment Providers ◽  
Sports Events ◽  
The Uk ◽  
The Impact

The COVID-19 pandemic led to unprecedented restrictions on people’s movements and interactions, as well as the cancellation of major sports events and social activities, directly altering the gambling landscape. There is urgent need to provide regulators, policy makers and treatment providers with evidence on the patterns and context of gambling during COVID-19 and its aftermath. This protocol describes a study addressing the following three questions: (1) How has COVID-19 changed gambling practices and the risk factors for, and experience of, gambling harms? (2) What is the effect of COVID-19 on gambling marketing? (3) How has COVID-19 changed high risk groups’ gambling experiences and practices? This mixed-method study focuses on two groups, namely young adults and sports bettors. In workpackage-1, we will extend an existing longitudinal survey of gambling in young adults (aged 16–24 years) (first wave conducted June–August 2019), adding COVID-19-related questions to the second wave (July–August 2020) and extending to a third wave in 2021; and undertake a survey of sports bettors in the UK (baseline n = 4000, ~July–August 2020), with follow-ups in ~October–November 2020 and ~February-March 2021. In workpackage-2, we will examine changes in expenditure on paid-for gambling advertising from January 2019 to July 2021 and undertake a mixed-method content analysis of a random sample of paid-for gambling advertising (n ~ 200) and social media marketing (n ~ 100) during the initial COVID-19 “lockdown”. Workpackage-3 will involve qualitative interviews with a purposive sample of (a) young adults (aged 18–24 years) and (b) sports bettors.

scholarly journals Exploration of Alcohol Consumption Behaviours and Health-Related Influencing Factors of Young Adults in the UK

2020 ◽  
Vol 17 (17) ◽  
pp. 6282
Author(s):  
Sunbal Naureen Bhatti ◽  
Lampson M. Fan ◽  
Adam Collins ◽  
Jian-Mei Li
Keyword(s):  
Young Adults ◽  
Alcohol Consumption ◽  
Multinomial Logistic Regression ◽  
P Value ◽  
Physically Active ◽  
Alcohol Interventions ◽  
Hazardous Alcohol ◽  
Health Related ◽  
Hazardous Alcohol Consumption ◽  
The Uk

Hazardous alcohol consumption is ranked above illicit drug use with regards to health deterioration and social and economic burden. This study sought to clarify the factors influencing alcohol consumption and its prevalence in young adults. Demographics, alcohol consumption and lifestyle information were gathered via anonymous questionnaires during 2011–2019, crossing Reading, Surrey and Farnborough universities, UK. Controlling for confounders, a multinomial logistic regression was performed using SAS® 9.4 software. A total of 1440 students (43.5% males, 56.5% females; 54.4% Caucasians) with a mean (SD) age of 19.9 (2.73) were included. Among them, 68.9% consumed alcohol frequently and 31.7% had ≥12 units/week. Statistical analysis revealed that males consumed twice more alcohol than females, odds ratio (OR) 1.67 (95% confidence interval (CI) = 1.34–2.09), p-value < 0.01. Caucasians consumed up to five times more alcohol than other ethnicities, OR 4.55 (3.57–5.56), p-value < 0.01. Smokers consumed three times more alcohol than non-smokers, OR 2.69 (1.82, 3.99), p-value < 0.01. In general, the levels of alcohol consumption were positively associated with the levels of physical activity, OR 2.00 (1.17–3.42), p-value < 0.05 and negatively associated with recreational sedentary screen-time activities in males, OR 0.31 (0.12–0.86), p-value = 0.03. Focusing alcohol interventions toward Caucasians, smokers and physically active students, particularly males, may guide university strategies to reduce alcohol-related societal harm and risks of morbidity and mortality.

Cultures of breastfeeding: reflections for policy and practice

2018 ◽  
pp. 163-168
Author(s):  
Sally Tedstone ◽  
Geraldine Lucas
Keyword(s):  
Higher Education ◽  
Student Learning ◽  
Infant Feeding ◽  
Policy And Practice ◽  
Senior Lecturer ◽  
Clinical Placements ◽  
Potential Impact ◽  
The Uk ◽  
Two Sectors

As an infant feeding specialist in midwifery practice and a university senior lecturer in midwifery, we have had some very interesting discussions about the work presented in this group of chapters. It has become clear to us that what midwifery students learn is heavily influenced by the practice they observe while on clinical placements. This may seem obvious, but from our perspective the pressures that higher education and the NHS face in the current climate of austerity in the UK have resulted in a squeeze on opportunities for dialogue, feedback and reflection between the two sectors, and we feel that this has a potential impact on the quality of student learning....

Role of employment-related inequalities in young adults’ life satisfaction: A comparative study in five European welfare state regimes

2019 ◽  
Vol 47 (3) ◽  
pp. 357-365 ◽  
Author(s):  
Mihaela Vancea ◽  
Jennifer Shore ◽  
Mireia Utzet
Keyword(s):  
Life Satisfaction ◽  
Young Adults ◽  
Czech Republic ◽  
Young People ◽  
Welfare State ◽  
Social Protection ◽  
Cross Sectional Survey ◽  
The Czech Republic ◽  
The Uk ◽  
Welfare State Regimes

Aims: There is evidence that young people are less satisfied with their lives when they are unemployed or working in precarious conditions. This study aims to shed light on how the life satisfaction of unemployed and precariously employed young people varies across welfare states with different labour market policies and levels of social protection. Methods: The analyses are based on representative cross-sectional survey data from five European countries (Denmark, the UK, Germany, Spain and the Czech Republic), corresponding to five different welfare state regimes. For economically active young adults ( N=6681), the prevalence ratios of low life satisfaction were estimated through multivariate logistic regressions. Results: In all five countries, unemployed young adults presented a higher prevalence of low life satisfaction. When we compared employees with people with permanent and temporary contracts, the former were more satisfied with their lives only in Germany and the UK, examples of conservative and liberal welfare regimes, respectively. Experience of unemployment decreased young adults’ life satisfaction only in Germany and the Czech Republic, examples of a conservative and an eastern European welfare regime, respectively. In almost all countries, young adults with low economic self-sufficiency presented a higher prevalence of low life satisfaction. Conclusions: There are nuanced patterns of employment type and life satisfaction across European states that hint at welfare state regimes as possible moderators in this relationship. The results suggest that the psychological burdens of unemployment or work uncertainty cannot be overlooked and should be addressed according to different types of social provisions.

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