scholarly journals Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

2018 ◽  
Vol 26 (3) ◽  
pp. 204-215 ◽  
Author(s):  
Ioannis Rizomyliotis ◽  
Kleopatra Konstantoulaki ◽  
Ioannis Kostopoulos
Keyword(s):  
Behavioural Intentions ◽  
Moderating Role

scholarly journals Assessing the Effects of Experiential Quality on Behavioural Intention of Customers in Banking Services: The Moderating Role of Experiential Satisfaction

2021 ◽  
pp. 231971452110528
Author(s):  
Sudin Bag ◽  
Nilanjan Ray ◽  
Bidisha Banerjee
Keyword(s):  
Public Sector ◽  
Behavioural Intention ◽  
Banking Services ◽  
Behavioural Intentions ◽  
Public Sector Banks ◽  
Experiential Quality ◽  
The Relationship ◽  
Moderating Role ◽  
Structured Questionnaire

This article investigates the relationship between experiential quality and behavioural intention of the consumers towards banking services during the pandemic situation. The study also examines the role of experiential satisfaction as a moderator between experiential quality and behavioural intentions. The data are collected through a self-administered structured questionnaire from 560 account holders of public sector banks in India. The data are analysed using PLS-SEM to find the empirical results of the study. The results indicate that the experiential quality positively and significantly influence the behavioural intention of the consumers towards banking services during the crises. Moreover, it is also revealed that experiential satisfaction moderate the relationship between experiential quality and behavioural intention of consumers in public sector banks.

The moderating role of past experience in the formation of a tourist destination's image and in tourists’ behavioural intentions

2013 ◽  
Vol 16 (2) ◽  
pp. 107-127 ◽  
Author(s):  
Miguel Ángel Rodríguez Molina ◽  
Dolores-María Frías-Jamilena ◽  
Jose Alberto Castañeda-García
Keyword(s):  
Past Experience ◽  
Behavioural Intentions ◽  
Moderating Role

Social media engagement and the determinants of behavioural intentions of university online programme selection: the moderating role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Yifei Cao ◽  
Ioannis Christodoulou
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Content Type ◽  
Behavioural Intentions ◽  
Social Media Engagement ◽  
The Uk ◽  
Moderating Role

PurposeThis study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme.Design/methodology/approachA conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses of the model. Empirical evidence from 201 students in the UK higher education is used and a structural equation modelling approach is followed.FindingsThe findings suggest a significant effect of social media engagement on attitude, subjective norms and PBC. The latter three are confirmed as determinants of the intention to enrol on a university online programme. Mindfulness is found to positively moderate the effect of the three determinants on behavioural intention.Originality/valueThis study advances knowledge pertaining to the theory of planned behaviour (TPB) by highlighting the effect of social media engagement on the determinants of the intention to enrol on a university online programme. Additionally, the moderating role of mindfulness is also tested with regards to its effect on the relationship between behavioural intentions and its determinants.

Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  
Keyword(s):  
Social Support ◽  
Suicidal Behavior ◽  
Online Survey ◽  
Perceived Social Support ◽  
Strain Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Psychological Strains ◽  
Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

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