Satisfaction as the key to attracting clients of beauty salons

There are certain common features between satisfaction and loyalty. Satisfaction is a necessary, but not sufficient, condition to build loyalty. The level of customer loyalty also depends on many other factors, including the type of industry, product and personality of the client. The aim of the article was to answer these questions: Does the satisfaction achieved by the client as a result of the service provided to them guarantee their loyalty? Do beauty salons monitor customer satisfaction? Why is satisfaction monitoring so important? The presented results focused on customer satisfaction monitored by beauty salons.

Effects of Awareness of the Beauty Master Compositional System on Job Satisfaction and Turnover Intention of Beauty Workers

As the beauty industry grows and the level of beauty technology increases, companies must deploy highly qualified workers, among whom beauty salons are certificates obtained by the best technology hairdressers in the beauty field, but they require high technology, time and cost, but have low acceptance and recognition. Therefore, in this study, we sought to investigate the effect of beauty salon perceptions on compositional systems, job satisfaction and turnover intentions for general hairdressers, and analyzed a total of 289 copies using SPSS21.0 as a self-entry survey. First, female managers in their 40s, who earn more than 5 million won with more than seven years of experience, and secondly, the necessity, adequacy, complement, job satisfaction, and turnover were derived in a single dimension. Third, due to the effect of recognition of beauty functional systems on the composition of beauty functional testing systems, the higher the propensity for recognition, the higher the propensity for appropriateness, and the higher the propensity for subsidiarity. Fourth, job satisfaction showed a fifth definition relationship with a higher propensity for awareness, and a higher tendency for turnover meant a definition relationship with a higher propensity for awareness. As such, it is very important to raise awareness of beauty salons in order to develop the beauty industry and improve advanced technology, and efforts should be made to establish a system to revitalize the beauty salons' system on-site.

The Effects of the Consumer's Consumption Tendency on the Consumption Behavior of Customers visiting Hair salons

As Korea's economic leeway has increased through rapid economic growth, the past simple consumption patterns for food, clothing, and shelter have changed from consumption patterns that invest for quality of life. This change in consumption has also affected the beauty industry, and competition in the beauty salon industry is getting fiercer day by day. Accordingly, it is judged that it is necessary to study the consumption propensity and behavior of customers visiting beauty salons in the current situation. Therefore, this study was conducted to find out whether consumption propensity affects consumption behavior by filling out a questionnaire targeting people in their 20s and 40s who have visited beauty salons. We want to provide the necessary basic data.

Cosmetic services market – conditions and development perspectives in the opinion of beauty salon owners

Global trends support the development of the cosmetic services market also in Poland. The aim of the article was to present the results of surveys directed to the owners of beauty salons in Krakow. The surveys focused on the conditions and development perspectives of the cosmetic services market in Poland. The research was carried out using the in-depth interview technique, which took the form of a direct conversation between the researcher and the respondent. The presented results are a part of the research carried out in connection with the project entitled “Analysis of the cosmetics services market in Krakow – the current state and development perspectives (with particular emphasis on educational aspects and the labor market)” accomplished in 2018-2019 by the Interdepartmental Research Team at University of Physical Education in Krakow. Comprehensive design studies were carried out with the use of various research methods and techniques among the owners and managers of beauty salons located in Krakow and other cities of the Małopolska Province. The research project is currently in the final stage of implementation.

FEATURES OF FORMATION AND FUNCTIONING OF GRAPHSATS-ERGONYMS OF BEAUTY SALONS OF THE NIZHNY NOVGOROD REGION

Цель статьи - выявить особенности образования и функционирования графиксатов-эргонимов салонов красоты Нижнего Новгорода и Нижегородской области. Для достижения поставленной цели в работе использовались следующие методы и приёмы исследования: приём сплошной выборки, общенаучный метод с использованием приёмов обобщения, интерпретации и классификации материала, словообразовательный и прагматический виды анализов. Методологической базой исследования являются работы таких учёных, как И.В. Бугаева, В.А. Крыжановская, И.В. Крюкова, И.Н. Пономаренко, Т.В. Попова, Е.Н. Ремчукова, Т.П. Соколова и др. Отмечается, что для привлечения внимания адресата номинаторы выбирают креативное рекламное имя. Его разновидностью являются эргонимы - собственные наименования организаций различного функционального профиля. Анализируются только те названия, в которых адресанты используют графо-орфографическую игру. Подобные единицы мы называем графиксатами. Показано, что номинаторы активно используют такой вид графиксации, как монографиксация. Данный тип графического словообразования реализуется в капитализации, архаизации написания и апострофизации. При создании названий салонов красоты Нижегородского региона имядатели используют ещё такой вид графиксации, как полиграфиксация. Данный тип графико-орфографической игры реализуется в латинографиксации и кириллизации иноязычного слова. Кроме того, графиксация в нашем материале представлена кодографиксацией. Она реализуется в основном в нумерографиксации. Делается вывод о том, что графиксаты-эргонимы привлекают внимание потребителей, повышают эрудированность горожан, вызывают положительные ассоциации, актуализируют специфику заведения. Среди основных функций подобных номинаций отмечены аттрактивная, эстетическая, информативная и декоративная. Для оказания эффективного воздействия на носителей языка адресанты создают многофункциональные эргонимы. The purpose of the article is to identify the features of the formation and functioning of graphsats-ergonyms of beauty salons in Nizhny Novgorod and the Nizhny Novgorod region. To achieve this goal, the following research methods and techniques were used: the method of continuous sampling, general scientific method using methods of generalization, interpretation and classification of material, word-formation and pragmatic types of analysis. The methodological basis of the research is the work of such scientists as I.V. Bugaeva, V.A. Kryzhanovskaya, I.V. Kryukova, I.N. Ponomarenko, T.V. Popova, E.N. Remchukova, T.P. Sokolova and others. It is noted that to attract the attention of the recipient, nominees choose a creative advertising name. Its variety is ergonyms-proper names of organizations of various functional profiles. Only those names in which the addressees use a graph-spelling game are analyzed. These units we call graphicsati. It is shown that nominator actively use this kind of graphically as monografiksaciya. This type of graphical derivation is implemented in capitalization, the archaism of writing and apostrophizes. When creating names of beauty salons in Nizhny Novgorod region imedately used this kind of graphically as poligrafiksaciya. This type of graph-spelling game is implemented in latin and cyrillization of a foreign language word. In addition, the graphization in our material is represented by kodografiksaciej. It is implemented mainly in numerografiksacii. It is concluded that graphsats-ergonyms attract the attention of consumers, increase the erudition of citizens, cause positive associations and actualize the specifics of the institution. Among the main functions of such categories are marked attractive, aesthetic, informative and decorative. To provide effective impact on native speakers, the sender creates a multifunctional ergonyms.

“Is beauty only skin deep?”

From a semantic and cultural perspective, one could ask a number of questions regarding the English word ‘beauty’ and the adjectival form ‘beautiful’ when they are used to refer to visual aspects of people. Given that scholars and professionals in the beauty industry frequently use the words to describe people from various cultures, should we assume that each of them embodies a semantic and cultural universal? Given that plastic surgeons and beauticians improve the physical appearance of people, especially women, why do they not use the word ‘pretty’ to promote their services instead? After all, the phrase ‘pretty woman’ is also the title of a popular song first recorded by Roy Orbison in 1964 and later the name of a hugely successful 1990 movie. Why are beauty salons so called? Why are they not called prettiness salons instead? This paper attempts to address such questions by studying the meanings of two Mandarin Chinese words: mĕi/měilì (roughly, ‘beautiful’) and piàoliàng (roughly, ‘pretty’). The words are polysemous and this paper focuses on the meanings that are relevant to the purposes of describing women. It tries to explain the conceptual difference between a woman who is mĕi/měilì and one who is piàoliàng. Hopefully, the findings will shed light on some of the semantic distinctions that are important to Mandarin Chinese speakers and thus the questions raised above.