Leveraging your knowledge to my performance: The impact of transactive memory capability on job performance in a social media environment

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.

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Investigating the effects of consistent visual identity on social media

Journal of Indian Business Research ◽

10.1108/jibr-06-2020-0174 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Harsandaldeep Kaur ◽

Kanwal Roop Kaur

Keyword(s):

Social Media ◽

Online Marketing ◽

Media Environment ◽

Content Type ◽

Visual Identity ◽

Company Reputation ◽

Social Media Platforms ◽

Sphere Of Influence ◽

The Impact ◽

Practical Implications

Purpose Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in social media communication concerning the effect of consistent visual identity on social media users. Design/methodology/approach The study executed an experiment 2 (corporate visual identity condition) × 2 (organization type) between subjects design to map the effects of consistent visual identity on social media users appreciation of the visual identity, attitude toward the company, reputation and intention to commit to a company on social media. Findings The results of the study indicated the significant effects of consistent visual identity on social media users over the inconsistent conditions of visual identity on all dependent variables. Furthermore, there were insignificant main effects of organization type on general judgment, credibility, distinctiveness and reputation of the company. Practical implications This study presents the effects of consistent visual identity on social media platforms. The research will help marketing academicians, graphic designers and social media practitioners in online marketing by using its practical implications to strategically positioning their corporate brand in a social media environment. Originality/value This study provides novel insights on the impact of consistency on social media users. This is the first study to determine the role of consistent visual identity in the social media environment. It thereby adds to the literature of visual identity by developing the sphere of influence of consistency and its effects toward the user’s attitude.

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How do enterprise social media affordances affect social network ties and job performance?

Information Technology and People ◽

10.1108/itp-11-2017-0408 ◽

2019 ◽

Vol 33 (1) ◽

pp. 361-388 ◽

Cited By ~ 8

Author(s):

Xiayu Chen ◽

Shaobo Wei ◽

Robert M. Davison ◽

Ronald E. Rice

Keyword(s):

Social Media ◽

Social Network ◽

Job Performance ◽

Organizational Performance ◽

Network Ties ◽

Theoretical Understanding ◽

Content Type ◽

Enterprise Social Media ◽

Social Network Ties ◽

The Impact

Purpose The purpose of this paper is to investigate how four enterprise social media (ESM) affordances (visibility, association, editability and persistence) affect social network ties (instrumental and expressive), which, in turn, influence the in-role and innovative job performance of employees. Design/methodology/approach A survey of 251 ESM users in the workplace in China was conducted. Findings All four affordances are positively associated with instrumental ties, yet only the association and editability affordances are positively related to expressive ties. Although instrumental and expressive ties are positively related to in-role and innovative job performance, instrumental ties exert stronger effects on in-role job performance, whereas expressive ties show stronger effects on innovative job performance. Research limitations/implications First, additional relevant affordances should be included in an expanded model. Second, future research could examine how patterns of affordances use (unrelated, or hierarchically or sequentially related) affect organizational network ties. Third, there are likely (many) other exogenous factors affecting the model’s relationships. Fourth, the data collected are self-reported. Practical implications This study advances the theoretical understanding of the role of ESM affordances in the workplace, especially through their influences on network ties. The findings can guide organizations on how to emphasize ESM affordances to foster instrumental and expressive ties to improve the job performance of employees. Originality/value First, it provides novel views on affordance theory in ESM contexts by empirically testing four central affordances, thereby further providing preliminary evidence for prior theoretical propositions by confirming that social media affordances might be associated with or influence relational ties. Second, the study integrates an affordance lens and a social network perspective to investigate employees’ perceived performance behavior. Including social network ties can offer a more detailed understanding of the underlying processes of how ESM affordances can and do affect job performance. Third, it supports the validity of distinguishing instrumental and expressive ties in ESM contexts, thus offering a possible explanation for the inconsistencies in prior research on the impact of social networks on employee outcomes. Finally, it also shows how two kinds of organizational performance (in-role and innovative) are somewhat differentially influenced by affordances and network ties.

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Relationships among absorptive capacity, creativity and job performance: the moderating role of social media usage

Management Decision ◽

10.1108/md-09-2020-1186 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Huseyin Ince ◽

Salih Zeki Imamoglu ◽

Hulya Turkcan

Keyword(s):

Social Media ◽

Job Performance ◽

Absorptive Capacity ◽

Structural Equation ◽

Equation Modeling ◽

Content Type ◽

Media Usage ◽

The Impact ◽

Moderating Role

PurposeThis paper investigates the impact of absorptive capacity (ACAP) on creativity and the effect of creativity on job performance. Further, the study investigates the moderating role of social media usage on the ACAP–creativity link and the creativity–job performance link. Accordingly, drawing on the ACAP perspective and social exchange theory (SET), the study develops a conceptual model and tests the proposed relationships.Design/methodology/approachThe paper empirically tests the developed model using 512 survey responses from research and development (R&D) employees. Data were factor analyzed, and path estimates were determined using structural equation modeling to test the hypotheses.FindingsThe results reveal that (1) individual ACAP is positively related to creativity; (2) creativity is positively associated with job performance and (3) social media usage positively moderates the relationship between individual ACAP and creativity.Originality/valueThis paper contributes to the ACAP and creativity literature by establishing a comprehensive and empirically grounded framework that enlightens the relationships between ACAP, creativity, job performance and the moderating role of social media usage.

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THE IMPLICATIONS OF SOCIAL MEDIA USE ON EMPLOYEE PERFORMANCE

International Journal of Entrepreneurship and Management Practices ◽

10.35631/ijemp.311003 ◽

2020 ◽

Vol 3 (11) ◽

pp. 22-33

Author(s):

Ishak Abd Rahman ◽

Abdullah Sanusi Othman ◽

Marina Cruz Nelson Cruz ◽

Azmi Aziz

Keyword(s):

Social Media ◽

Knowledge Transfer ◽

Job Performance ◽

Media Use ◽

Employee Performance ◽

Survey Study ◽

Social Media Use ◽

Use Of Social Media ◽

Media Experience ◽

The Impact

Social media has become one of the media that has various advantages compared to other media. Accordingly, this study was conducted to examine the impact of social media use on employee performance among private employees. The impact of the use of social media is studied in 6 levels of literacy namely trust, sharing views, network relationships, knowledge transfer, job performance, social media experience among private employees. This survey study uses questionnaire instruments among 111 private employees in Malaysia. The results reveal that social media can encourage the formation of social capital employees represented by network relationships, share shared views and beliefs, which in turn, can facilitate knowledge transfer. Sharing views and the transfer of shared knowledge positively affects job performance. Although network relationships and trust do not have a direct impact on job performance, such influence is part of knowledge transfer. All variables of the study have a normal relationship that is the use of social media in the workplace, Beliefs, Sharing views, Network relationships, Knowledge transfer, Job performance, Social media experience. This may be due to the understanding of the respondents who provided good cooperation while responding to the survey questions honestly.

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Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

Nicotine & Tobacco Research ◽

10.1093/ntr/ntaa092 ◽

2020 ◽

Vol 22 (10) ◽

pp. 1823-1830

Author(s):

Linnea I Laestadius ◽

Megan M Wahl ◽

Julia Vassey ◽

Young Ik Cho

Keyword(s):

Social Media ◽

Content Analysis ◽

Marketing Strategies ◽

Media Environment ◽

The Social ◽

Before And After ◽

Social Media Platforms ◽

Promotional Strategies ◽

The Impact ◽

The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

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Extra medium: documenting a mood of speculation

10.32920/ryerson.14646528 ◽

2021 ◽

Author(s):

Daniel Schrempf

Keyword(s):

Social Media ◽

Generation Y ◽

Cultural Environment ◽

Cultural Impact ◽

Traditional Use ◽

Media Environment ◽

Widespread Adoption ◽

The Impact

Extra Medium is an experiment that seeks to explore the impact of today’s rapidly changing media environment. Through the traditional use of interviews, as well as manipulations of the traditional documentary framework, this project seeks to tease out a nuanced angle from a larger cultural environment of media saturation. It seeks to answer this question: what is the cultural impact of the widespread adoption of smartphones and social media in the last ten years? It proposes that the inclination of generation Y and Z towards activities rooted in the physical and tactile – in particular, analog photography – is a manifestation of anxiety surrounding a new and changing media environment.

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Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media

10.32469/10355/75001 ◽

2019 ◽

Author(s):

◽

Heesook Choi

Keyword(s):

Social Media ◽

Digital Media ◽

Talk Shows ◽

Political Satire ◽

Media Environment ◽

Political Expression ◽

Late Night ◽

The Impact ◽

News Use

This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) model of communication effects, this study theorizes and tests structural relationships in which audience factors (e.g., partisanship, hard news use) guide political satire viewing, and information processing activities (e.g., political talk, social media expression) and cognitive outcomes (e.g., political knowledge, political efficacy) channel the impact of the audience factor-driven political satire viewing on participation. More importantly, this study examines, for the first time, the role of social media in both political satire viewing and political expression, and its influence on participation. Data from a nationally representative survey (N=573) suggest that hard news use is an essential prerequisite for the participatory effects of political satire viewing. In addition, partisanship is a key predictor of political satire viewing, and media channel matters, such that those who watch late-night talk shows on television are less likely to participate in politics, while those who watch late-night talk shows in the social media environment are more likely to participate in politics through political expression on social media. These findings highlight the importance of understanding who receives what messages from where and how in the contemporary media environment to better explain the effects of media.

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Extra medium: documenting a mood of speculation

10.32920/ryerson.14646528.v1 ◽

2021 ◽

Author(s):

Daniel Schrempf

Keyword(s):

Social Media ◽

Generation Y ◽

Cultural Environment ◽

Cultural Impact ◽

Traditional Use ◽

Media Environment ◽

Widespread Adoption ◽

The Impact

Extra Medium is an experiment that seeks to explore the impact of today’s rapidly changing media environment. Through the traditional use of interviews, as well as manipulations of the traditional documentary framework, this project seeks to tease out a nuanced angle from a larger cultural environment of media saturation. It seeks to answer this question: what is the cultural impact of the widespread adoption of smartphones and social media in the last ten years? It proposes that the inclination of generation Y and Z towards activities rooted in the physical and tactile – in particular, analog photography – is a manifestation of anxiety surrounding a new and changing media environment.

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Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry

International Journal of Innovation Science ◽

10.1108/ijis-10-2020-0199 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Durgesh Agnihotri ◽

Kushagra Kulshreshtha ◽

Vikas Tripathi

Keyword(s):

Social Media ◽

Structural Equation ◽

Banking Sector ◽

Banking Industry ◽

Equation Modeling ◽

Media Environment ◽

Content Type ◽

Complaint Handling ◽

The Social ◽

The Impact

Purpose Banking industry has no option but to remain observant and redraft the contagion playbook as per the situation evolves owing to COVID-19. Therefore, this study aims to develop a model to examine empirically how effectively complaints are handled to control customer retaliation and negative e-word of mouth (eWOM) in such a pandemic situation, where banking institutions are using social media as a key platform. Design/methodology/approach A self-administered questionnaire was distributed among 309 participants who had encountered service failure and experienced complaint handling on Facebook. This study draws upon prevailing literature to test a series of hypotheses through structural equation modeling. Findings The findings show that effective complaint handling has a negative influence on customer retaliation in the social media environment. As a result, customer retaliation was found to have a positive association with negative eWOM. Therefore, this study has revealed that effective complaint handling will lead to decrease in customer retaliation and negative eWOM. Practical implications This study carries an understanding of effective complaint handling efforts by leading banks in the social media environment during the COVID-19 pandemic. This study recommends that customized and effective efforts by the banks can influence customer retaliation and negative e-WOM. Originality/value The study is conducted during COVID-19 pandemic considering the impact of COVID-19 on banking sector, which is a new phenomenon. This study has highlighted how banks have modified their working methodology during pandemic situation by using Facebook as a prominent platform to redress customers’ issues and complaints.

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