scholarly journals A DEA-based decision analytics framework for product deletion in the luxury goods and fashion industry

2021 ◽  
pp. 100019
Author(s):  
Pourya Pourhejazy ◽  
Patcharaporn Thamchutha ◽  
Tago-in Namthip
Keyword(s):  
Fashion Industry ◽  
Luxury Goods ◽  
Decision Analytics

“Exclusivity Dared”

2017 ◽  
pp. 165-177
Author(s):  
Aster Mekonnen ◽  
Liz Larner
Keyword(s):  
Internet Technology ◽  
Added Value ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Luxury Goods ◽  
Digital Revolution ◽  
Digital Era ◽  
Michael Porter ◽  
Goods Market ◽  
The Impact

While the luxury goods market has been slow to embrace and capitalise on the opportunities related to the digital era that has not been the case for their customers. Fashion luxury brands are no exception to this and some have been noted for their inability to keep up with the digital revolution. In the case of fashion luxury brands, whilst some argue that the offline-online integration has added value to the brands others suggest that it has eroded the panache associated with luxury brand. As luxury fashion brands play a significant role in shaping the fashion industry one cannot ignore the approach to digital integration and the impact it may have on the direction the fashion industry takes. As noted by Michael Porter (2001) whether one should integrate internet technology as part of their business plan is no longer questionable, but rather a matter of how it may be most effectively deployed. Based on case studies this chapter investigates how successful integration of the offline with the online environment can be achieved for such a dynamic industry.

scholarly journals Luxury Fashion Brands and Furniture Design: Investigating Strategic Associations

2018 ◽  
Vol 14 (4) ◽  
pp. 44 ◽  
Author(s):  
Federica Codignola
Keyword(s):  
Research Question ◽  
Communication Strategies ◽  
Marketing Communication ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Furniture Design ◽  
Luxury Goods ◽  
Goods Market ◽  
Do So

The recent phenomenon of the modest growth in the personal luxury goods market has created an urge to face difficulties through innovative brand and marketing communication strategies. This paper examines the potentialities of strategic associations between luxury fashion brands and furniture design. The research question to be here examined is whether synergies with furniture design can represent possible innovative strategic instruments useful to compete in the global sector of the luxury fashion industry. To do so, this paper firstly examines the congruencies and the existent associations between fashion and design. Secondly, it compares luxury fashion brands with the specific furniture design market in order to verify whether and how such inter-sectoral convergence may effectively produce fluxes of value. Results indicate that the association between luxury fashion brands and collectible furniture design in particular is the most fruitful. The value of luxury brands is enhanced and consumers are provided at the same time with innovative and creative luxury experiences.

Licensing and the Mass Production of Luxury Goods

2021 ◽  
Author(s):  
Tomoko Okawa
Keyword(s):  
Mass Production ◽  
International Markets ◽  
Brand Identity ◽  
Historical Evolution ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Luxury Goods ◽  
The Past ◽  
Haute Couture ◽  
Current Value

This chapter examines the licensing business adopted by luxury fashion companies to extend their businesses for international markets and product-development strategies. The licensing business appears to conflict with the nature of luxury brands because the latter face the possible risk of diluting the brand identity and losing credibility. This chapter outlines the licensing business, its incentives, and its purpose, before examining its historical evolution over the past fifty years. It also analyses the current value of licensing luxury goods and evaluates why licensing still works. The discussion is mostly based on examples from haute couture, which is the pinnacle of the fashion-industry hierarchy, and high-end clothing brands. We focus on examples from Japan because they demonstrate the symbolic phenomenon of the global licensing business.

E-commerce internationalization for top luxury fashion brands: some emerging strategic issues

2020 ◽  
Vol 39 (4) ◽  
pp. 423-436
Author(s):  
Simone Guercini ◽  
Silvia Ranfagni ◽  
Andrea Runfola
Keyword(s):  
Secondary Data ◽  
International Markets ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Luxury Goods ◽  
Content Type ◽  
Strategic Issues ◽  
Emerging Issues ◽  
Joint Consideration ◽  
Offline Channels

PurposeThis article investigates the integration between online and offline channels in the internationalization of top luxury fashion brands. It aims at pointing out the main drivers of such integration, comparing the top international markets for the luxury goods sector.Design/methodology/approachThe empirical investigation regards an analysis on secondary data of eight top luxury players in the fashion industry and 12 top international markets for the luxury goods sector.FindingsThis study shows that the integration between physical and online channels is driven by the market rather than by the company strategies. Moreover, it points out that the e-commerce presence of luxury brands is stronger in developed markets, while in emerging markets it is less pronounced. Moreover, the integration between channels is mainly achieved through logistic rather than technological tools.Research limitations/implicationsThis research has major implications. From the perspectives of luxury brands in the fashion industry, it points out the main drivers for integration between online and offline channels and the main differences among international markets.Practical implicationsThis research deliver insights for marketers interested in benchmarking with top leading luxury brand in fashion and to define e-commerce internationalization policies.Originality/valueThe originality of the article regards the joint consideration of two emerging issues for luxury players, e-commerce internationalization and omnichannel strategies.

Patterns: Rosamond Lehmann

2018 ◽  
Author(s):  
Vike Martina Plock
Keyword(s):  
Coming Of Age ◽  
Public Image ◽  
Market Forces ◽  
The Novel ◽  
Fashion Industry ◽  
To The Lighthouse ◽  
Fashion Magazines ◽  
Female Authorship ◽  
Rosamond Lehmann

This chapter analyzes the role of fashion as a discursive force in Rosamond Lehmann’s 1932 coming-of-age novel Invitation to the Waltz. Reading the novel alongside such fashion magazines as Vogue, it demonstrates Lehmann’s awareness that 1920s fashion, in spite of its carefully stylized public image as harbinger of originality, emphasized the importance of following preconceived (dress) patterns in the successful construction of modern feminine types. Invitation to the Waltz, it argues, opposes the production of patterned types and celebrates difference and disobedience in its stead. At the same time, the novel’s formal appearance is nonetheless dependent on the very same tenets it criticizes. On closer scrutiny, it is seen to reveal its resemblance to Virginia Woolf’s To the Lighthouse (1927). A tension between imitation and originality determines sartorial fashion choices. This chapter shows that female authorship in the inter-war period was subjected to the same market forces that controlled and sustained the organization of the fashion industry.

Ethical Issues in the Fast Fashion Industry

2018 ◽  
Vol 9 (8) ◽  
pp. 660-665
Author(s):  
Chi Sheh ◽  
◽  
Peng Chan ◽  
Wen Jun Sim ◽  
◽  
...  
Keyword(s):  
Business Ethics ◽  
Conceptual Model ◽  
Ethical Issues ◽  
Real Life ◽  
Time Frame ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Life Event ◽  
Real Cost ◽  
Literature Reviews

Fast fashion is becoming more and more popular nowadays and this industry is growing rapidly. In order to supply to the big demand of fast fashion clothing, company will need to increase the production of the clothing in shorter time frame. Besides that, to out beat the competitor, company will provide more choices of clothing in cheaper price to the customers. By practicing these actions to increase the business profits, company is behaving unethical to the manufacturer of the cloth. Most consumers are not aware of these ethical issues. This paper is will used and tested the conceptual model of fast fashion business ethics based on literature reviews. The finding from this paper will manifest the “real cost” of a cheap and branded fast fashion clothing and will be supported by real life event that happened. However, after realizing the problems, some company did make some changes and the solutions are stated in the paper as well.

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