Advance-selling as a competitive marketing tool

2005 ◽  
Vol 22 (3) ◽  
pp. 351-373 ◽  
Author(s):  
Steven M. Shugan ◽  
Jinhong Xie
Keyword(s):  
Advance Selling ◽  
Marketing Tool

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

2018 ◽  
Vol 2018 ◽  
pp. 441-442
Author(s):  
Rosy Boardman ◽  
◽  
Marta Blazquez Cano ◽  
Shaoqianqian Deng
Keyword(s):  
Luxury Brands ◽  
Marketing Tool

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

SPORTS BRAND AMBASSADORS AS A MARKETING PROMOTION TOOL

2020 ◽  
Author(s):  
Элиза Александровна Петрова ◽  
Ольга Александровна Артемьева
Keyword(s):  
International Experience ◽  
Opinion Leaders ◽  
Marketing Tool ◽  
Brand Ambassadors

В статье автор рассматривает использование бренд-амбассадора как инструмента маркетинга; особое внимание уделяется изучению его сущности, сильных и слабых сторон, в том числе на практических примерах; рассмотрен международный опыт использования лидеров мнений как представителей спортивных брендов или коллекций; приведена классификация амбассадоров спортивных. In the article, the author considers the use of a brand ambassador as a marketing tool; special attention is paid to the study of its essence, strengths and weaknesses, including practical examples; also the international experience of using opinion leaders as representatives of sports brands or collections is considered; at the end of the article the classification of sports ambassadors is given.

Mobile Marketing: Upcoming marketing tool for Entrepreneurs

2017 ◽  
Vol 3 (02) ◽  
Author(s):  
Bhagwan Singh ◽  
Sunita Yadav
Keyword(s):  
Market Share ◽  
General Public ◽  
Mobile Apps ◽  
Mobile Marketing ◽  
Good Market ◽  
Marketing Tool ◽  
Almost All

The Bhartiyamarket is changing overnight. The reforms taken by the current UPAgovernment regarding bold decisions like demonetization in November 2016 and forthcoming launch of GST on 1st July 2017 is changing the market facade in BHARAT. Latest innovation in technology is dictating the market and the youth of the country Bharat popularly called as India is depending on the technological reforms. The youths are enlisting themselves in rapid growing and developing technology and are very much adaptive to the change, thus, having complete dependency on the e-gadgets like smartphones, laptops, iPads and the like. This change is forcing the COF (Company Organization Firms) and marketers to use this tool through which they can sell their provices (products + services) and penetrate in the hands of the smartphone users by just launching mobile apps. The launching or developing of mobile apps is the market where almost all enterprises and rising entrepreneurs are keeping eye and want to capture good market share using this tool of mobile marketing. This study has tried to explain the usage and awareness of Mobile marketing as an upcoming tool for entrepreneurs based on the responses of the general public using mobile or smartphones.

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